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Why does this matter? Well, in the Android platform, for example, the developers have a manifest where every device on there, the microphone, etc., has to register if you're going to use it so that hackers can't take over it, but nobody controls the accelerometer. | Hvorfor er dette vigtigt? Fordi, på Android platformen, for eksempel, har udviklerne et manifest hvor hvert apparat der, mikrofonen, osv, skal vi at at du er i gang med at bruge det så hackere ikke kan overtage det, men ingen kontrollerer accelerometeret. | en-da |
So what's the point? You can leave your iPhone next to someone's keyboard, and just leave the room, and then later recover what they did, even without using the microphone. | 那重点在那呢？ 你可以把你的iPhone放在 某人的键盘旁边，然后就离开房间， 之后再回来复原他们所做过的事， 就连麦克风都不需要。 | en-zh-cn |
If someone is able to put malware on your iPhone, they could then maybe get the typing that you do whenever you put your iPhone next to your keyboard. | 如果有人能够把入侵软件装入你的iPhone， 他们也就可能得到你所输入的内容， 每当你把你的iPhone放在你的键盘旁边。 | en-zh-cn |
There's several other notable attacks that unfortunately I don't have time to go into, but the one that I wanted to point out was a group from the University of Michigan which was able to take voting machines, the Sequoia AVC Edge DREs that were going to be used in New Jersey in the election that were left in a hallway... | 還有其他幾個著名的攻擊，不過遺憾的是 我沒有時間給大家一一提到，但是，我想指出的是， 美國密西根大學的一個小組已經能 夠搞定投票機了， Sequoia AVC Edge DRE， 就是那種使用在新澤西州的選舉 留在走廊裏的機器。他們可以把Pac-Man遊戲機放上去。 | en-zh-tw |
So they ran the Pac-Man game. | 그래서 그들은 팩맨 게임을 했죠. | en-ko |
What does this all mean? | Ce înseamnă asta? | en-ro |
Well, I think that society tends to adopt technology really quickly. I love the next coolest gadget. | 제 생각에 우리 사회는 기술을 정말 빨리 받아들이는 것 같습니다. 저는 차기에 나올 멋진 물건들이 기대됩니다. | en-ko |
But it's very important, and these researchers are showing, that the developers of these things need to take security into account from the very beginning, and need to realize that they may have a threat model, but the attackers may not be nice enough to limit themselves to that threat model, and so you need to think o... | しかしお見せした研究から分かるように これらの技術を開発する人々は 一番最初からセキュリティーを考慮する必要があり 脅威モデルを定義したとしても それでも攻撃者はたぶん 脅威モデルの枠組み内に留まるほど優しくないので より自由な思考が要求されます | en-ja |
What we can do is be aware that devices can be compromised, and anything that has software in it is going to be vulnerable. It's going to have bugs. | Nous pouvons prendre conscience que tout dispositif peut être compromis, et que tout ce qui comporte du logiciel est susceptible d'être vulnérable. Il y aura forcément des bugs. | en-fr |
Hi. I'm Kevin Allocca, I'm the trends manager at YouTube, and I professionally watch YouTube videos. | Salve. Mi chiamo Kevin Allocca, sono il trend manager di YouTube, e per lavoro guardo video su YouTube. | en-it |
So we're going to talk a little bit today about how videos go viral and then why that even matters. | Szóval arról fogunk kicsit ma beszélni, hogy hogyan jönnek létre a vírusvideók, és hogy ez miért is érdekes egyáltalán. | en-hu |
We all want to be stars -- celebrities, singers, comedians -- and when I was younger, that seemed so very, very hard to do. | Hepimiz yıldız olmak isteriz -- ünlü, şarkıcı, komedyen -- ve ben gençken bunu yapmak çok ama çok zor görünüyordu. | en-tr |
But now Web video has made it so that any of us or any of the creative things that we do can become completely famous in a part of our world's culture. | Mais maintenant la vidéo sur le web a fait en sorte que n'importe lequel de nous ou n'importe laquelle de nos créations peut devenir complètement célèbre dans une partie de notre culture mondiale. | en-fr |
Any one of you could be famous on the Internet by next Saturday. | Svatko od vas bi mogao postati poznat do sljedeće subote. | en-hr |
But there are over 48 hours of video uploaded to YouTube every minute. | Но има над 48 часа видео качвано в YouTube всяка минута. | en-bg |
And of that, only a tiny percentage ever goes viral and gets tons of views and becomes a cultural moment. | E dessas, apenas uma percentagem minúscula alguma vez se torna viral e recebe montes de visualizações e se transforma num momento cultural. | en-pt |
So how does it happen? | Kako se to dogodi? | en-hr |
Three things: tastemakers, communities of participation and unexpectedness. | 3 rzeczy: tastemakerzy, udział społeczności i element zaskoczenia. | en-pl |
All right, let's go. | Bueno, empecemos. | en-es |
(Video) Bear Vasquez: Oh, my God. Oh, my God. | (Video) Bear Vasquez:: Ya Tuhan. | en-id |
Oh, my God! | Ó, Istenem! Ó, Istenem! | en-hu |
Wooo! | Wouah! | en-fr-ca |
Ohhhhh, wowwww! | Åhhhh, wowww! | en-da |
KA: Last year, Bear Vasquez posted this video that he had shot outside his home in Yosemite National Park. | KA: No ano passado, Bear Vasquez postou este vídeo que ele tinha filmado de fora de sua casa no Parque Nacional Yosemite. | en-pt-br |
In 2010, it was viewed 23 million times. | Di tahun 2010, video ini dilihat 23 juta kali. | en-id |
(Laughter) This is a chart of what it looked like when it first became popular last summer. | (Smeh) Ovo je grafikon koji prikazuje kako je to izgledalo kada je snimak postao popularan prošlog leta. | en-sr |
But he didn't actually set out to make a viral video, Bear. | De Bear igazából nem vírusvideót indult készíteni, | en-hu |
He just wanted to share a rainbow. | Chcel sa len podeliť o dúhu. | en-sk |
Because that's what you do when your name is Yosemite Mountain Bear. | Karena itulah yang Anda lakukan jika nama Anda Yosemite Mountain Bear. | en-id |
(Laughter) And he had posted lots of nature videos in fact. | (हंसी) असल में उसने कई प्रकृति पर बने विडियो पोस्ट किये हैं। | en-hi |
And this video had actually been posted all the way back in January. | A toto video tam bolo nahrané už dávno, v januári. | en-sk |
So what happened here? | إذن ما الذي حدث هنا؟ | en-ar |
Jimmy Kimmel actually. | Ve skutečnosti Jimmy Kimmel. | en-cs |
Jimmy Kimmel posted this tweet that would eventually propel the video to be as popular as it would become. | O Jimmy Kimmel publicou este tweet que acabaria eventualmente por lançar o vídeo para os níveis de popularidade que conseguiu atingir. | en-pt |
Because tastemakers like Jimmy Kimmel introduce us to new and interesting things and bring them to a larger audience. | जिमी किमेल जैसे रुचि पैदा करने वाले ही नई और मज़ेदार चीज़ों से हमारा परिचय कराते है और उनको दर्शकों की बड़ी संख्या तक पहुँचाते हैं। | en-hi |
(Video) Rebecca Black: ♫ It's Friday, Friday. Gotta get down on Friday. ♫ ♫ Everybody's looking forward to the weekend, weekend. ♫ ♫ Friday, Friday. Gettin' down on Friday. ♫ KA: So you didn't think that we could actually have this conversation without talking about this video I hope. | (Video) Rebecca Black: ♫ It's Friday, Friday. Gotta get down on Friday. ♫ ♫ Everybody's looking forward to the weekend, weekend. ♫ ♫ Friday, Friday. Gettin' down on Friday. ♫ KA: Nie mogliśmy oczywiście w naszej dyskusji pominąć tego filmiku. | en-pl |
Rebecca Black's "Friday" is one of the most popular videos of the year. | "Friday" của Rebecca Black là một trong những video phổ biến nhất năm nay. | en-vi |
It's been seen nearly 200 million times this year. | È stato visto quasi 200 milioni di volte quest'anno. | en-it |
This is a chart of what it looked like. | และนี่คือแผนภาพของมัน | en-th |
And similar to "Double Rainbow," it seems to have just sprouted up out of nowhere. | و مشابه "رنگین کمان دوتایی" به نظر میرسه که از ناکجا آباد سر درآورده. | en-fa |
So what happened on this day? | 이날 왜 이렇게 조회수가 늘었을까요? | en-ko |
Well it was a Friday, this is true. | Bueno, era viernes, es verdad. | en-es |
And if you're wondering about those other spikes, those are also Fridays. | Ez tény. És ha kíváncsiak arra a többi tüskére, azok szintén pénteki napok. | en-hu |
(Laughter) But what about this day, this one particular Friday? | (צחוק) אבל מה קרה ביום הזה, יום שישי הזה במיוחד? | en-he |
Well Tosh.0 picked it up, a lot of blogs starting writing about. | 就是 Tosh.0（電視節目）選中了它 很多部落格也相繼討論 | en-zh-tw |
Michael J. Nelson from Mystery Science Theater was one of the first people to post a joke about the video on Twitter. | Michael J. Nelson z Mystery Science Theater byl prvním, kdo zveřejnil vtip o tomto videu na Twitteru. | en-cs |
But what's important is that an individual or a group of tastemakers took a point of view and they shared that with a larger audience, accelerating the process. | Mas, o que é importante é que um indivíduo ou um grupo de formadores de opinião elaboraram um ponto de vista e compartilharam isso com um audiência maior, acelerando o processo. | en-pt-br |
And so then this community formed of people who shared this big inside joke and they started talking about it and doing things with it. | A tak potom táto komunita tvorená ľuďmi, ktorí zdieľali tento veľký interný vtip, o ňom začala rozprávať a robiť s ním niečo. | en-sk |
And now there are 10,000 parodies of "Friday" on YouTube. | Ve şu an YouTube'da "Cuma"nın 10,000 tane parodisi var. | en-tr |
Even in the first seven days, there was one parody for every other day of the week. | In de eerste week was er zelfs een parodie voor elke andere dag van de week. | en-nl |
(Laughter) Unlike the one-way entertainment of the 20th century, this community participation is how we become a part of the phenomenon -- either by spreading it or by doing something new with it. | (Latter) Ulige envejs-underholdningen i det 20. århundrede, er den her deltagelse i fællesskaber måden hvorpå vi bliver en del af fænomenet, enten ved at sprede det eller at gøre noget nyt med det. | en-da |
(Music) So "Nyan Cat" is a looped animation with looped music. | (Musique) « Nyan Cat » est une animation en boucle avec une musique en boucle. | en-fr-ca |
It's this, just like this. | Ez az. Pont, mint ez. | en-hu |
It's been viewed nearly 50 million times this year. | इस साल लगभग 5 करोड़ बार देखा गया। | en-hi |
And if you think that that is weird, you should know that there is a three-hour version of this that's been viewed four million times. | E se acham que isso é esquisito, vocês deveriam saber que há uma versão de três horas disso que foi vista quatro milhões de vezes. | en-pt-br |
(Laughter) Even cats were watching this video. | (Rires) Même des chats ont regardé cette vidéo. | en-fr |
(Laughter) Cats were watching other cats watch this video. | (Gelach) Katten keken naar andere katten die deze video bekeken. | en-nl |
(Laughter) But what's important here is the creativity that it inspired amongst this techie, geeky Internet culture. | (Naurua) Mutta tärkeintä on se luovuus, jonka inspiraationa video toimi teknologisessa, nörttimäisessä internet-kulttuurissa. | en-fi |
There were remixes. | Tehtiin remixejä. | en-fi |
(Laughter) Someone made an old timey version. | (Risas) Alguien hizo una versión a la antigua. | en-es |
(Laughter) And then it went international. | (Risadas) E aí ele se tornou internacional. | en-pt-br |
(Laughter) An entire remix community sprouted up that brought it from being just a stupid joke to something that we can all actually be a part of. | (Risate) Un'intera comunità spuntata dal nulla lo ha remixato trasformandolo da uno stupido scherzo in qualcosa di cui possiamo fare tutti parte. | en-it |
Because we don't just enjoy now, we participate. | Perché adesso non ci godiamo solo lo spettacolo, ci partecipiamo. | en-it |
And who could have predicted any of this? | ומי יכול היה לחזות את זה? | en-he |
Who could have predicted "Double Rainbow" or Rebecca Black or "Nyan Cat?" | ¿Quién podría haber predicho "Arco iris doble" o Rebecca Black o "Nyan Cat"? | en-es |
What scripts could you have written that would have contained this in it? | Welke scripts had je kunnen schrijven waar dit in voor kwam? | en-nl |
In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that these things have. | 在這個每分鐘會上傳 總長超過兩天的網路影片界 只有那些真的很特別 很令人意外的片子 能以這些特徵引人注目 | en-zh-tw |
When a friend of mine told me that I needed to see this great video about a guy protesting bicycle fines in New York City, I admit I wasn't very interested. | כשחבר שלי אמר לי שאני צריך לראות את הסרטון הנהדר הזה על בחור שמפגין נגד קנסות לאופניים בניו יורק אני מודה שלא התעניינתי יותר מדי. | en-he |
(Video) Casey Niestat: So I got a ticket for not riding in the bike lane, but often there are obstructions that keep you from properly riding in the bike lane. | (Video) Casey Niestat: Dostal som pokutu za jazdenie mimo cyklistický pruh, no na tom sú často prekážky, ktoré vám v správnom jazdení v tomto pruhu bránia. | en-sk |
(Laughter) KA: By being totally surprising and humorous, Casey Niestat got his funny idea and point seen five million times. | (Smijeh) KA: Tako što je bio potpuno iznenađujuć i duhovit, Casey Niestat dobio je ovu smiješnu ideju te je pogledan pet milijuna puta. | en-hr |
And so this approach holds for anything new that we do creatively. | 이런 접근방법은 우리가 창의적으로 할 수 있는 어떤 새로운 것들이라도 할 수 있습니다. | en-ko |
And so it all brings us to one big question ... | Ja se tuo meidät yhden suuren kysymyksen ääreen ... | en-fi |
(Video) Bear Vasquez: What does this mean? | (Video) Bear Vasquez: Cfare do te thote kjo? | en-sq |
Ohhhh. | Ohhhh. | en-fi |
(Laughter) KA: What does it mean? | (ضحك) ك. أ: مالذي يعنيه هذا؟ | en-ar |
Tastemakers, creative participating communities, complete unexpectedness, these are characteristics of a new kind of media and a new kind of culture where anyone has access and the audience defines the popularity. | 유행을 선도 하는 사람들, 창의적으로 참여하는 커뮤니티들은 예상치 못한 것들을 이루어 냅니다. 이런 특성들이 새로운 종류의 미디어이며, 누구나 접근 할 수있는 새로운 종류의 문화입니다. 그리고 청중들이 인기를 결정 합니다. | en-ko |
I mean, as mentioned earlier, one of the biggest stars in the world right now, Justin Bieber, got his start on YouTube. | मैं कहना चाहता हू, जैसा कि पहले मैंने कहा , अभी दुनिया का सबसे बड़ा स्टार जस्टिन बीबर, जिसकी शुरुआत यू ट्यूब से ही हुई। | en-hi |
No one has to green-light your idea. | Nikdo nemusí dát vaší myšlence zelenou. | en-cs |
And we all now feel some ownership in our own pop culture. | וכעת כולנו מרגישים שותפים בתרבות הפופ שלנו. | en-he |
And these are not characteristics of old media, and they're barely true of the media of today, but they will define the entertainment of the future. | وهذه ليست خصائص الوسائط القديمة، وهي بالكاد تنطبق على الوسائط اليوم، لكنها ستُشكّل تسلية المستقبل. | en-ar |
The oceans cover some 70 percent of our planet. | Oceany zajmują 70% powierzchni naszej planety. | en-pl |
And I think Arthur C. Clarke probably had it right when he said that perhaps we ought to call our planet Planet Ocean. | И мисля, че Артър Ч. Кларк вероятно е бил прав когато е казал, че вероятно трябва да наричаме планетата ни планета Океан. | en-bg |
And the oceans are hugely productive, as you can see by the satellite image of photosynthesis, the production of new life. | Az óceánok módfelett termékenyek: ez a fotoszintézist érzékeltető műholdfelvételen is látható. | en-hu |
In fact, the oceans produce half of the new life every day on Earth as well as about half the oxygen that we breathe. | Os oceanos produzem metade da nova vida na Terra, dia após dia, assim como cerca de metade do oxigénio que respiramos. | en-pt |
In addition to that, it harbors a lot of the biodiversity on Earth, and much of it we don't know about. | En outre, ils abritent une grande partie de la biodiversité sur la Terre, et nous ignorons tout d'une grande partie de cette biodiversité. | en-fr |
But I'll tell you some of that today. | Но об этом чуть позже. | en-ru |
That also doesn't even get into the whole protein extraction that we do from the ocean. | Het gaat niet eens over wat wij aan eiwitten uit de oceaan halen. | en-nl |
That's about 10 percent of our global needs and 100 percent of some island nations. | Dat is zo'n 10% van onze wereldbehoeften en 100% voor sommige eilandstaten. | en-nl |
If you were to descend into the 95 percent of the biosphere that's livable, it would quickly become pitch black, interrupted only by pinpoints of light from bioluminescent organisms. | لو نزلت إلى أعماق المحيط الحيوي الصالح للعيش، سرعان ما سيتحول إلى ظلام دامس، يقطعه فقط بعض الضوء بحجم رؤوس الدبابيس من الإضاءة الحيوية المنبعثة من الكائنات الحية. | en-ar |
And if you turn the lights on, you might periodically see spectacular organisms swim by, because those are the denizens of the deep, the things that live in the deep ocean. | Dan jika Anda menyalakan cahaya, Anda mungkin dapat melihat organisme spektakular berenang melintas, karena mereka adalah penduduk 'dalam', makhluk yang hidup di lautan dalam. | en-id |
And eventually, the deep sea floor would come into view. | И, в конце концов, вы бы попали на дно океана. | en-ru |
This type of habitat covers more of the Earth's surface than all other habitats combined. | Questo genere di habitat ricopre più superficie del Pianeta di tutti gli altri habitat messi insieme. | en-it |
And yet, we know more about the surface of the Moon and about Mars than we do about this habitat, despite the fact that we have yet to extract a gram of food, a breath of oxygen or a drop of water from those bodies. | Toch weten we meer over het oppervlak van de maan en over Mars dan over deze habitat, ondanks het feit dat we daar nog nooit één gram eten, een ademteug zuurstof of één druppel water vandaan hebben gehaald. | en-nl |
And so 10 years ago, an international program began called the Census of Marine Life, which set out to try and improve our understanding of life in the global oceans. | Aşa că acum 10 ani, un program internaţional numit Recensământul Vieţii Marine a început, care şi-a propus să îmbunătăţească înţelegerea noastră a vieţii din oceanele globului. | en-ro |
It involved 17 different projects around the world. | 이 프로그램은 전 세계 17개의 다른 프로젝트와 관련이 있습니다. | en-ko |
As you can see, these are the footprints of the different projects. | Както може да видите, това са следите от различните проекти. | en-bg |
And I hope you'll appreciate the level of global coverage that it managed to achieve. | Dan saya harap Anda akan menghargai tingkat pencapaian global yang telah dapat dicapai. | en-id |
It all began when two scientists, Fred Grassle and Jesse Ausubel, met in Woods Hole, Massachusetts where both were guests at the famed oceanographic institute. | Todo empezó cuando dos científicos, Fred Grassle y Jesse Ausubel, se conocieron en Woods Hole, Massachusetts, como invitados de un instituto oceanográfico de renombre. | en-es |
And Fred was lamenting the state of marine biodiversity and the fact that it was in trouble and nothing was being done about it. | Fred se lamentait de l'état de la biodiversité marine du fait qu'elle était en danger et qu'on ne faisait rien. | en-fr |
Well, from that discussion grew this program that involved 2,700 scientists from more than 80 countries around the world who engaged in 540 ocean expeditions at a combined cost of 650 million dollars to study the distribution, diversity and abundance of life in the global ocean. | Jadi, dari diskusi tersebut muncullah program ini yang melibatkan 2.700 ilmuwan dari lebih dari 80 negara di dunia yang menggunakan 540 ekspedisi lautan dengan total biaya 650 juta dolar untuk mempelajari penyebaran, keanekaragaman, dan kekayaan kehidupan di lautan global. | en-id |
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