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So one more thing that you can use, I call it the five-second-rule. | סליחה. דבר נוסף שאתם יכולים להשתמש בו, אני מכנה אותו חוק חמש השניות. | en-he |
Your mind can process a facial expression in 33 milliseconds. | Zihniniz bir yüz ifadesini 33 milisaniye içerisinde oluşturabilir. | en-tr |
It can move pretty damn quick. | 它能運作得很快。 | en-zh-tw |
The other thing that it does very quickly is if you have one of those little impulses that are pulling you, if you don't marry it with an action within five seconds, you pull the emergency brake and kill the idea. | הדבר הנוסף שהוא מסוגל לעשות מהר זה אם יש לכם את אחד הדחפים שמושכים אתכם, ואתם לא מחברים זאת לפעולה תוך חמש שניות, אתם מושכים את בלם החירום והורגים את הרעיון. | en-he |
Kill it! | 秒殺です | en-ja |
If you have the impulse to get up and come dance while the band is playing, if you don't stand up in five seconds, you're going to pull the emergency brake. | Ha jön egy impulzus, hogy felállj és táncolj, amíg a banda játszik, ha nem állsz fel 5 másodpercen belül, az agyad vészfékezni fog. | en-hu |
If you have an impulse about, you were inspired by somebody's speech today, and you don't do something within five seconds – write a note, send yourself a text – anything physical to marry it with the idea, you will pull the emergency brake and kill the idea. | Dacă vă place unul dintre vorbitori şi nu faceţi ceva în 5 secunde să scrieți, să trimiteţi un text, orice ca să prindeţi ideea, veţi trage frâna de urgenţă şi ideea dispare. | en-ro |
Your problem isn't ideas. Your problem is you don't act on them. | 問題はアイデアではありません 問題は行動を起こさないことです | en-ja |
You kill them. It's not my fault. It's not anybody's fault. | Ucideţi ideea. Nu e vina mea. A nimănui de fapt. | en-ro |
You're doing it to yourself. Stop it! | Kendiniz yapıyorsunuz. | en-tr |
I'm counting on you. One in four hundred trillion. | Я на вас розраховую. На того єдиного з 400 мільярдів. | en-uk |
You got stuff to do! | Vous avez des choses à faire ! | en-fr |
And it's not going to happen in your head. | Bunlar kafanın içinde olup bitmeyecek. | en-tr |
So I want you to practice this today. | 所以我想讓你今天練習一下。 | en-zh-tw |
When we go off to party, thank God it's coming soon, because I think we all could use a cocktail, I want you to practice the five-second-rule. | Quand on ira à l'apéro, Dieu merci c'est bientôt, parce que je pense qu'on a tous besoin d'un cocktail, je veux que vous pratiquiez la règle des cinq secondes. | en-fr |
You see somebody and you think you have an impulse, they look interesting? Walk over there! | 你看到某人，你覺得你有一種衝動， 他們看起來有趣？走過去 ！ | en-zh-tw |
You were inspired by somebody and you have a request? | Bili ste inspirisani nekim i imate zahtev? | en-sr |
Make it! | Söyle gitsin! | en-tr |
That's why you're here! | זו הסיבה שאתם כאן! | en-he |
Experiment with it, and I think you'll be shocked about what happens. | Tentem; acho que ficarão chocados com o que vai acontecer. | en-pt-br |
And one more thing, I want you to know that everything that I do, whether it's the radio show, or the television show, or the book that I wrote, or the column, it's for you. | A ešte jedna vec, chcem, aby ste vedeli, že všetko, čo robím, rádiovú show alebo televíznu show alebo knihu alebo stĺpček, je to pre vás. | en-sk |
And if there is anything that I can do, if I can do anything to make you do the things you don't want to do, so you can have what you want, I will do it. | و اگر کاری از دستم بر میآید، اگر میتوانم کاری کنم تا کاری که میخواهید انجام دهید تا چیزی که میخواهید را داشته باشید، من انجام خواهم داد. | en-fa |
But you need to walk over, you need to open your mouth, and you need to make the request. | Ale budete musieť prísť, otvoriť ústa a požiadať ma o to. | en-sk |
You got it? Good. Go do it. | Entenderam? Ótimo! | en-pt-br |
(Applause) Thank you! Thank you, yes! Stand up! | قم بذلك. (تصفيق) شكرا لكم، شكرا لكم، نعم! | en-ar |
You have the impulse, stand up! Thank you! | יש לכם את הדחף אז עמדו! תודה לכם! | en-he |
You probably don't realize that right now, you're actually looking at something quite rare. | Probabil nu realizați că în acest moment aveți în față ceva destul de rar întâlnit, | en-ro |
Because I am a millennial computer scientist book author standing on a TEDx stage, and yet, I've never had a social media account. | なぜなら 私は TEDxのステージに立つ ミレニアル世代の コンピュータ科学者・作家でありながら ソーシャルメディアのアカウントを 一度も持ったことがないからです | en-ja |
How this happened was actually somewhat random. | Am ajuns așa din întâmplare. | en-ro |
Social media first came onto my radar when I was at college, my sophomore year of college, this is when Facebook arrived at our campus. | Social media a ajuns prima dată în atenția mea când eram la facultate, student în anul doi, atunci a ajuns Facebook în campusul nostru. | en-ro |
And at the time, which was right after the first dotcom bust, I had had a dorm room business, I'd had to shut it down in the bust, and then, suddenly, this other kid from Harvard, named Mark, had this product called Facebook and people being excited about it. | Și la acea vreme, era chiar după boom-ul „punctcom”, avusesem o afacere în camera de cămin, pe care am fost nevoit să o închid și atunci, brusc, apare un tip de la Harvard, numit Mark, cu acest produs numit Facebook, iar oamenii erau încântați de el. | en-ro |
So in sort of a fit of somewhat immature professional jealousy, I said, "I'm not going to use this thing. | Dans un accès de jalousie professionnelle immature, j'ai dit : « Je ne vais pas utiliser ce truc, | en-fr |
I won't help this kid's business; whatever's going to amount to." | No voy a contribuir al negocio de este chico, o lo que sea que vaya a ser." | en-es |
As I go along my life, I look up not long later, and I see everyone I know is hooked on this thing. | Urmând cursul vieții, nu la mult timp după, observ că toți cunoscuții sunt atrași de acest lucru. | en-ro |
And from the clarity you can get when you have some objectivity, some perspective on it, I realized this seems a little bit dangerous. | Com a clareza que se tem quando você tem objetividade e alguma perspectiva, percebi que parecia um pouco perigoso. | en-pt-br |
So I never signed up. | Je ne me suis jamais inscrit. | en-fr |
I've never had a social media account since. | en heb daarna nooit een socialmedia-account gehad. | en-nl |
So I'm here for two reasons; I want to deliver two messages. | Sunt aici din două motive; vreau să transmit două mesaje. | en-ro |
The first message I want to deliver is that even though I've never had a social media account, I'm OK, you don't have to worry. | الرسالة الأولى التي أريد إيصالها هي أنني بالرغم من عدم إمتلاكي أبدًا حساب على وسائل التواصل الاجتماعي، أنا بحالة جيدة، لا داعي للقلق. | en-ar |
It turns out I still have friends, I still know what's going on in the world; as a computer scientist I still collaborate with people all around the world, I'm still regularly exposed serendipitously to interesting ideas, and I rarely describe myself as lacking entertainment options. | Hâlâ arkadaşlarım var, hâlâ dünyada olanlardan haberdarım ve bir bilgisayar bilimcisi olarak, dünyadaki diğer insanlarla işbirliği yapabiliyorum, hâlâ düzenli olarak tesadüfen ilginç fikirlerle karşılaşıyorum ve kendimi eğlence seçeneklerinden yoksun görmüyorum. | en-tr |
So I've been OK, but I'd go even farther and say not only I am OK without social media but I think I'm actually better off. | אז אני בסדר, ואולי אפילו אלך צעד קדימה ואומר שלא רק שאני בסדר בלי המדיה החברתית, אלא שאני חושב שלמעשה טוב לי יותר בלעדיה. | en-he |
I think I'm happier, I think I find more sustainability in my life, and I think I've been more successful professionally because I don't use social media. | Acho que estou mais feliz, que encontro mais sustentabilidade na minha vida, acho que tenho sido mais bem-sucedido profissionalmente porque não uso redes sociais. | en-pt-br |
So my second goal here on stage is try to convince more of you to believe the same thing. | だから このステージでの第２のゴールは 一人でも多くの皆さんに 同じことを確信してもらうことです | en-ja |
Let's see if I could actually convince more of you that you too would be better off if you quit social media. | Bakalım sizden daha çoğunu sosyal medyayı bırakınca daha iyi olacağına gerçekten ikna edebilecek miyim. | en-tr |
So, if the theme of this TEDx event is "Future Tense," I guess, in other words, this would be my vision of the future, would be one in which fewer people actually use social media. | このTEDxイベントのテーマは 『Future Tense（未来形）』ですが 言い換えれば これが私の未来ビジョンであり 将来 ソーシャルメディア利用者は 今より少ないと推測しています | en-ja |
That's a big claim, I think I need to back it up. | 少し大きなことを言ってしまいましたが それを説明しなければいけません | en-ja |
So I thought, what I would do is take the three most common objections I hear when I suggest to people that they quit social media, and then for each of these objections, I'll try to defuse the hype and see if I can actually push in some more reality. | Então, pensei que eu pegaria as três maiores objeções que ouço quando sugiro às pessoas que abandonem redes sociais. Vou tentar neutralizar cada uma dessas objeções, e ver se posso realmente incitar um pouco mais de realidade. | en-pt-br |
This is the first most common objection I hear. | Dit is het eerste veelgehoorde bezwaar. | en-nl |
That's not a hermit, that's actually a hipster web developer down from 8th Street; I'm not sure. | Nu e un pustnic, ci un dezvoltator web hipster de pe strada nr. | en-ro |
Hipster or hermit? Sometimes it's hard to tell. | Hipster ou eremita? Às vezes é difícil saber. | en-pt-br |
This first objection goes as follows, "Cal, social media is one of the fundamental technologies of the 21st century. | A primeira objeção é a seguinte: "Cal, redes sociais estão entre as tecnologias fundamentais do século 21. | en-pt-br |
To reject social media would be an act of extreme [bloodism]. | "לדחות את המדיה החברתית יהיה מעשה קיצוני המתאים ללוּדִיטים. | en-he |
It would be like riding to work on a horse or using a rotary phone. | comme venir au travail en cheval ou avoir un téléphone à cadran rotatif. | en-fr |
I can't take such a big stance in my life." | Não posso ter esse tipo de postura na minha vida". | en-pt-br |
My reaction to that objection is I think that is nonsense. | そんな反論に対する私の反応は ナンセンスだということです | en-ja |
Social media is not a fundamental technology. | Social media zijn geen fundamentele technologie. | en-nl |
It leverages some fundamental technologies, but it's better understood as this. | إنها تستخدم بعض أساسيات التكنولوجيا، ولكن من الأفضل فهمها كما يلي؛ | en-ar |
Which is to say, it's a source of entertainment, it's an entertainment product. | 그게 뭐냐면, 소셜미디어는 엔터테인먼트의 원천입니다. 그건 즐거움의 산물이죠. | en-ko |
The way that technologist Jaron Lanier puts it is that these companies offer you shiny treats in exchange for minutes of your attention and bites of your personal data, which can then be packaged up and sold. | La manera en como el tecnólogo Jaron Lanier lo dice, es que estas empresas les ofrecen regalos brillantes, a cambio de minutos de su atención y bites de su información personal, lo cuales pueden ser empacados y puestos a la venta después. | en-es |
So to say that you don't use social media should not be a large social stance, it's just rejecting one form of entertainment for others. | Ne pas utiliser ces réseaux n'est pas un acte militant mais le refus d'un passe-temps à la faveur d'autres. | en-fr |
There should be no more controversial than saying, "I don't like newspapers, I like to get my news from magazines," or "I prefer to watch cable series, as opposed to network television series." | הדבר לא אמור להיות מהפכני בהרבה מלומר: "אני לא אוהב עיתונים, אני מעדיף לקרוא את החדשות במגזינים," או: "אני מעדיף לצפות בסדרות בכבלים, ולא בסדרות של הטלוויזיה הציבורית." | en-he |
It's not a major political or social stance to say you don't use this product. | Decir que no usan este producto, no es una postura social o política. | en-es |
My use of the slot machine image up here also is not accidental because if you look a little bit closer at these technologies, it's not just that they're a source of entertainment but they're a somewhat unsavory source of entertainment. | Cette photo d'une machine à sous n'est pas anodine, car en y regardant de plus près, vous verrez qu'il ne s'agit pas que d'un simple passe-temps mais que ces technologies peuvent être nocives. | en-fr |
We now know that many of the major social media companies hire individuals called attention engineers, who borrow principles from Las Vegas casino gambling, among other places, to try to make these products as addictive as possible. | כיום אנחנו יודעים שרבות מחברות הרשתות החברתיות הגדולות מעסיקות עובדים אשר נקראים "מהנדסי תשומת לב", שמשתמשים בעקרונות ההימור של בתי הקזינו בלאס וגאס, ובמקומות אחרים, כדי להפוך את המוצרים האלה לממכרים ככל הניתן. | en-he |
That is the desired use case of these products: is that you use it in an addictive fashion because that maximizes the profit that can be extracted from your attention and data. | ソーシャルメディア会社は あなたのソーシャルメディア依存を望んでいます なぜならあなたの注目やデータから生まれる利益を 最大化できるからです | en-ja |
So it's not a fundamental technology, it's just a source of entertainment, one among many, and it's somewhat unsavory if you look a little bit closer. | لذلك فهي ليست تكنولوجيا أساسية، إنها فقط أحد مصادر الترفيه المتعددة، والبغيضة نوعاً ما إذا ما نظرت إليها عن كثب. | en-ar |
Here's the second common objection I hear when I suggest that people quit social media. | Sosyal medyayı bırakmayı önerdiğimde en sık duyduğum ikinci itiraz | en-tr |
The objection goes as follows, "Cal, I can't quit social media because it is vital to my success in the 21st century economy. | La objeción es: "Cal, no puedo abandonar las redes sociales, porque son vitales para mi éxito en la economía del siglo XXI. | en-es |
If I do not have a well-cultivated social media brand, people won't know who I am, people won't be able to find me, opportunities won't come my way, and I will effectively disappear from the economy." | Si je n'ai pas une présence entretenue sur les réseaux sociaux, personne ne saura qui je suis, personne ne pourra me trouver, je n'aurai aucune opportunité, je vais disparaître du marché. | en-fr |
Again my reaction is once again: this objection also is nonsense. | » Ma réaction est la même : cet argument est absurde. | en-fr |
I recently published this book that draws on multiple different strands of evidence to make the point that, in a competitive 21st century economy, what the market values is the ability to produce things that are rare and are valuable. | 저는 최근에 이 책을 발간했습니다. 다수의 다양한 증거의 흐름을 보여주고 있는데, 그 증거들은 경쟁적인 21세기 경제에서 시장이 어디에 가치를 두는지를 보여주려고 했습니다. 시장은 희귀하고 가치있는 것을 만들어내는 능력을 주로 봅니다. | en-ko |
If you produce something that's rare and valuable, the market will value that. | Als je product ongewoon en waardevol is, zal de markt dat waarderen. | en-nl |
What the market dismisses, for the most part, are activities that are easy to replicate and produce a small amount of value. | לרוב הדברים שהשוק מתייחס אליהם בביטול, הן פעילויות שקל לשכפלן, ושמייצרות מעט ערך. | en-he |
Well, social media use is the epitome of an easy to replicate activity that doesn't produce a lot of value; it's something that any six-year-old with a smartphone can do. | ソーシャルメディアを使うことは 誰にでもできて価値を生まない活動の典型です スマートフォンを持つ６歳児でもできます | en-ja |
By definition, the market is not going to give a lot of value to those behaviors. | Por definição, o mercado não vai dar muito valor a esses comportamentos. | en-pt-br |
It's instead going to reward the deep, concentrated work required to build real skills and to apply those skills to produce things - like a craftsman - that are rare and that are valuable. | En cambio, va a recompensar el trabajo intensivo y enfocado, que se requiere para desarrollar y aplicar habilidades reales en la creación de cosas - como un artesano - que sean únicas y valiosas. | en-es |
To put it another way: if you can write an elegant algorithm, if you can write a legal brief that can change a case, if you can write a thousand words of prose that's going to fixate a reader right to the end; if you can look at a sea of ambiguous data and apply statistics, and pull out insights that could transform a ... | 다르게 말해보자면 여러분이 우아한 알고리즘을 쓸 수 있다면 법률개요를 써서 사건의 향방을 바꿀 수도 있겠죠. 여러분은 수천 개의 단어로 시를 써서 독자들을 흡입력 있게 이끌 수도 있을 것입니다. 여러분이 거대한 데이터의 바다를 보고 통계를 적용하고 통찰해낸다면 사업의 전략을 변모시킬 수 있을 겁니다. 이러한 경우의 일을 하게 되면 오랜 노력이 필요한 것들이죠. 그것은 희귀하고 가치있는 결과로 나타날 것입니다. 사람들은 여러분을 찾겠죠. | en-ko |
You will be able to write your own ticket, and build the foundation of a meaningful and successful professional life, regardless of how many Instagram followers you have. | 여러분은 스스로의 수표를 쓸 수도 있을 겁니다. 의미가 있는 재단을 설립하거나, 직업분야에서 성공적인 삶을 이룰 수도 있겠죠. 얼마나 많은 인스타그램 팔로워를 가지고 있느냐와는 상관없습니다. | en-ko |
This is the third comment objection I hear when I suggest to people that they quit social media; in some sense, I think it might be one of the most important. | 다음은 제가 듣는 세 번째 반대 의견입니다. 소셜미디어를 그만두라고 얘기할때요. 다른 관점에서, 이번 의견은 꽤나 중요한 것 중에 하나라고 저는 생각합니다. | en-ko |
This objection goes as follows, "Cal, maybe I agree, maybe you're right; it's not a fundamental technology. | Le voici : « Cal, je suis peut-être d'accord et en effet, ce n'est pas essentiel. | en-fr |
Maybe using social media is not at the core of my professional success. | Talvez as redes sociais não sejam o centro do meu sucesso profissional. | en-pt-br |
But, you know what? | ¿Pero sabes qué? | en-es |
It's harmless, I have some fun on it - weird: Twitter's funny - I don't even use it that much, I'm a first adopter, it's kind of interesting to try it out, and maybe I might miss out something if I don't use it. | Son inofensivas, me divierten - qué raro, Twitter es gracioso - Tampoco las uso tanto, estoy empezando a usarlas, es algo interesante probarlas y tal vez podría perderme de algo si no las uso. | en-es |
What's the harm?" | Ce-i rău în asta?” | en-ro |
Again, I look back and I say: this objection also is nonsense. | » Et là je rétorque une fois de plus : cet argument est absurde. | en-fr |
In this case, what it misses is what I think is a very important reality that we need to talk about more frankly, which is that social media brings with it multiple, well-documented, and significant harms. | În acest caz, nu are în vedere un lucru important, despre care ar trebui să vorbim mult mai sincer, acela că social media cauzează multiple, bine documentate și semnificative daune. | en-ro |
We actually have to confront these harms head-on when trying to make decisions about whether or not we embrace this technology and let it into our lives. | We moeten deze gevaren direct confronteren als we proberen te besluiten of we deze technologie al dan niet moeten omarmen en in ons leven moeten opnemen. | en-nl |
One of these harms that we know this technology brings has to do with your professional success. | 이러한 해로움 중의 하나는 이 소셜미디어가 우리의 직업적 성공과 관련있다는 것을 알고있는 겁니다. | en-ko |
I just argued before that the ability to focus intensely, to produce things that are rare and valuable, to hone skills the market place value on, that this is what will matter in our economy. | 방금 전에 저는 매우 집중하는 능력에 대해 말했습니다. 희귀하고 가치있는 것들을 생산하기 위해서요. 시장에서 충분히 가치가 있는 기술들이죠. 그리고 우리 경제에 진짜 도움이 되는 것입니다. | en-ko |
But right before that, I argued that social media tools are designed to be addictive. | لكن قبل ذلك مباشرة، جادلت في أن أدوات وسائل التواصل الاجتماعي صُمِّمَت ليتم إدمانها. | en-ar |
The actual designed desired-use case of these tools is that you fragment your attention as much as possible throughout your waking hours; that's how these tools are designed to use. | Deze producten zijn ontworpen met als gewenste opzet dat jij je aandacht gedurende de dag zo veel mogelijk fragmenteert. | en-nl |
We have a growing amount of research which tells us that if you spend large portions of your day in a state of fragmented attention - large portions of your day, breaking up your attention, to take a quick glance, to just check, - "Let me quickly look at Instagram" - that this can permanently reduce your capacity for c... | יש לנו כמות הולכת וגדלה של מחקרים, שאומרים לנו שאם אתם מבלים חלקים גדולים מהיום שלכם במצב של תשומת לב מפולגת - חלקים גדולים של היום שלכם, שבהם תשומת לבכם מפולגת, מציצים, רק בודקים, - "תן לי רק שנייה להציץ באינסטגרם" - הדבר יכול לפגוע באופן קבוע ביכולת הריכוז שלכם. | en-he |
In other words, you could permanently reduce your capacity to do exactly the type of deep effort that we're finding to be more and more necessary in an increasingly competitive economy. | במילים אחרות, אתם עלולים להקטין באופן קבוע את היכולת שלכם לעשות בדיוק את סוג המאמץ העמוק שאנו מוצאים שהוא נדרש יותר ויותר בכלכלה ההולכת ונעשית תחרותית יותר ויותר. | en-he |
So social media use is not harmless, it can actually have a significant negative impact on your ability to thrive in the economy. | فاستخدام التواصل الاجتماعي ليس مضر، بل في الحقيقة لديه تأثير سلبي بالغ في قدرتك على النمو في الإقتصاد. | en-ar |
I'm especially worried about this when we look at the younger generation, which is the most saturated in this technology. | こうした技術にどっぷりとつかった 若い世代を見るとき 特にこのことが心配になります | en-ja |
If you lose your ability to sustain concentration, you're going to become less and less relevant to this economy. | إن لم تستطع الحفاظ على تركيزك، سوف تخسر صلتك بالإقتصاد شيئاً فشيئاً. | en-ar |
There's also psychological harms that are well documented that social media brings, that we do need to address. | Sosyal medyanın ayrıca ele almamız gereken iyi araştırılmış (belgelenmiş) psikolojik zararları da var. | en-tr |
We know from the research literature that the more you use social media, the more likely you are to feel lonely or isolated. | وكما نعلم من الأبحاث أنه كلما ازداد استخدام وسائل التواصل الاجتماعي، ستكون أكثر إحتمالاً أن تشعر بالوحدة والعزلة. | en-ar |
We know that the constant exposure to your friends carefully curated, positive portrayals of their life can leave you to feel inadequate, and can increase rates of depression. | 우리는 소셜미디어에 대한 꾸준한 노출들, 즉 ,여러분 친구들이 주의깊게 선정한, 긍정적인 그들의 삶의 일면들을 보면 볼수록 여러분은 불만족함을 느낄 수 있고 절망감을 키울 수 있다는 것을 알아냈습니다. | en-ko |
And something I think we're going to be hearing more about in the near future is that there's a fundamental mismatch between the way our brains are wired and this behavior of exposing yourself to stimuli with intermittent rewards throughout all of your waking hours. | Sanırım yakın gelecekte beynimizin çalışma biçimi ile uyanık kaldığımız saatlerde onu kesintiye uğratan ödüllendirici davranışlar arasındaki uyuşmazlığa dair daha çok şey duyacağız. | en-tr |
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