english stringlengths 2 3.06k | non_english stringlengths 1 2.84k | language stringclasses 52
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And I was like, "Oh my gosh, if this shape is real, I should be able to take two completely different presentations and overlay it, and it should be true." | そして思いました 「ああ もしこの形が本当なら まったく違う２つの プレゼンを選んでも 当てはまるはずだわ」 | en-ja |
So I took the obvious, I took Martin Luther King's "I Have a Dream" speech, and I took Steve Jobs' 2007 iPhone launch speech, I overlaid it over it, and it worked. | Magától értetődő volt Martin Luther King <i>Van egy álmom</i> beszédét és Steve Jobs 2007-es Iphone-bemutatóját elővenni. Egymás mellé raktam őket, és működött. | en-hu |
I sat in my office, just astounded. | Я сидела в своём офисе, совершенно изумлённая. | en-ru |
I actually cried a little, because I was like, "I've been given this gift," and here it is, this is the shape of a great presentation. | En fait, j'ai pleuré un peu, parce que je me suis dit, « J'ai reçu ce don. » Et le voilà, c'est la forme d'une excellente présentation. | en-fr |
Isn't it amazing? | Разве это не замечательно? | en-ru |
(Laughter) I was crying. | （笑声） 我激动得都哭了。 | en-zh-cn |
I want to walk you through it, it's pretty astounding. | Üzerinden geçmek isterim, oldukça şaşırtıcı. | en-tr |
There is a beginning, a middle and an end, and I want to walk you through it. | 有著開端、中間、和結束， 我想要帶大家走一遍。 | en-zh-tw |
Because the greatest communicators -- I went through speeches, everything -- I can overlay the shape. | 歴史上の偉大なコミュニケーター達は 演説にせよ何にせよ この形に従っています リンカーンのゲティスバーグ演説でさえ この形なんです | en-ja |
Even the Gettysburg Address follows the shape. | Sogar die Gettysburg Address folgt der Form. | en-de |
At the beginning of any presentation, you need to establish what is. | Au début de chaque présentation, vous devez établir l'existant. | en-fr |
You know, here's the status quo, here's what's going on. | 这是现状，这是正在发生的事情。 | en-zh-cn |
And then you need to compare that to what could be. | Precisamos compará-la ao que poderia ser. | en-pt-br |
You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. | 你需要让它们的差距尽可能的拉大， 因为现状都有一些共通之处， 你必须用你自己的角度去对比。 | en-zh-cn |
So it's like, you know, here's the past, here's the present, but look at our future. | Es decir, aquí está el pasado, aquí está el presente, pero miren nuestro futuro. | en-es |
Here's a problem, but look at that problem removed. | Aquí hai un problema, pero mira como o resolvemos. | en-gl |
Here's a roadblock, let's annihilate the roadblock. | 這是障礙，咱們來突破這些障礙。 | en-zh-tw |
You need to really amplify that gap. | Trebuie să amplifici golul respectiv. | en-ro |
This would be like the inciting incident in a movie. | هذا مثل حادث في فيلم. | en-ar |
That's when suddenly the audience has to contend with what you just put out there: "Wow, do I want to agree with this and align with it or not?" | 這個時候，觀眾會進入你的故事情境， 思索你剛剛丟出來的東西： 「哇，我要不要認同它？」 | en-zh-tw |
And in the rest of your presentation should support that. | И в оставшееся время презентации они должны поддерживать эту идею. | en-ru |
So the middle goes back and forth, it traverses between what is and what could be, what is and what could be. | Così la parte centrale si muove tra passato e futuro, attraversa ciò che è e ciò che potrebbe essere, cos'è, e potrebbe essere. | en-it |
Because what you are trying to do is make the status quo and the normal unappealing, and you're wanting to draw them towards what could be in the future with your idea adopted. | Perché quello che cercate di fare è rendere lo status quo e ciò che è normale, sgradevoli, e volete portarli verso un futuro con la vostra idea messa in pratica. | en-it |
Now, on your way to change the world, people are going to resist. | 世界を変えようとするとき 人々は抵抗します | en-ja |
They're not going to be excited, they may love the world the way it is. | Nem lesznek elragadtatva, a világot tán olyannak szeretik, amilyen. | en-hu |
So you'll encounter resistance. | אז תצטרכו להתמודד עם התנגדות. | en-he |
That's why you have to move back and forth. | 마치 배를 모는 것과 같습니다. | en-ko |
It's similar to sailing. | זה כמו שייט. | en-he |
When you're sailing against the wind and there is wind resistance, you have to move your boat back and forth, and back and forth. | عندما تبحر عكس الرياح فتقاومك، عليك تحريك قالبك للأمام والخلف، أمام وخلف. | en-ar |
That's so you can capture the wind. | Se hace para capturar el viento. | en-es |
You have to actually capture the resistance coming against you when you're sailing. | Hay que capturar la resistencia que viene en tu contra cuando estás navegando. | en-es |
Now interesting, if you capture the wind just right and you set your sail just right, your ship will actually sail faster than the wind itself. | Si vous captez le vent et réglez la voile correctement, votre voilier va en fait aller plus vite que le vent. | en-fr |
It is a physics phenomenon. | إنها ظاهرة فيزيائية. | en-ar |
So by planting in there the way they're going to resist between what is and what can be, is actually going to draw them towards your idea quicker than should you not do that. | 所以，引入这个概念之后， 听众拒绝比较现在与未来这一举动， 实际上是将他们与 你的想法之间的距离 比你不这么做时 以更快的速度拉近了。 | en-zh-cn |
So after you've moved back and forth between what is and what could be, the last turning point is a call to action, which every presentation should have, but at the very end. | 所以，当你在现在与未来往返的时候， 最后的转折点在于 对于行动的提议， 这是每一场演讲都应该有的部分， 只不过是在很后面了。 | en-zh-cn |
You need to describe the world as a new bliss. | אתם צריכים לתאר את העולם כגן עדן החדש. | en-he |
"This is utopia with my idea adopted." | "Az ötletem alkalmazása utáni álomvilág." | en-hu |
"This is the way the world is going to look, when we join together and we solve this big problem." | "Esta es la forma en que se verá el mundo, si nos unimos y resolvemos este gran problema". | en-es |
You need to use that as your ending, in a very poetic and dramatic way. | Temos que usar isso como nosso final, de uma forma muito poética e dramática. | en-pt-br |
So, interestingly, when I was done, I was like, "You know what? I could use this as an analysis tool." | Thật thú vị là, khi tôi hoàn thành, tôi nghĩ, "Bạn biết không? Tôi có thể dùng nó như công cụ phân tích." | en-vi |
I actually transcribe speeches, and I would actually map out, how much they map to this tool. | De hecho, transcribo discursos, y yo realmente trazaría un mapa, cuánto se asigna a esta herramienta. | en-es |
So I want to show you some of that today, and I want to start with the very two people that I used when I first did. | 今天我想來分享其中一些， 我想從我一開始談到的兩個人 來當作例子。 | en-zh-tw |
Here's Mr. Jobs, has completely changed the world. | הנה מר ג'ובס, ששינה לחלוטין את העולם. | en-he |
Changed the world of personal computing, changed the music industry and now he's on his way to change the mobile device industry. | o mundo da computação pessoal e a indústria musical, e estava prestes a mudar a indústria dos dispositivos móveis. | en-pt-br |
So he's definitely changed the world. | 완전히 다른 세상으로 바꿨죠. | en-ko |
And this is the shape of his iPhone launch 2007, when he launched his iPhone. | A 2007-es Iphone bemutató sémája. Iphone-ját ekkor dobta piacra. | en-hu |
It's a 90-minute talk and you can see he starts with what is, traverses back and forth and ends with what could be. | É uma palestra de 90 minutos, e podemos ver que ele começa com o que é, vai e volta, e termina com o que poderia ser. | en-pt-br |
So I want to zoom in on this: the white line is him speaking, he's talking. | Deci vreau să mă concentrez aici: linia albă este el vorbind. | en-ro |
The next color line you'll see popped up there, that's when he cuts to video. | 그 뒤에 갑자기 튀어오른 색깔선이 보이실 겁니다 이 부분은 그가 비디오를 보여주는 부분입니다. | en-ko |
So he's adding some variety and he cuts to demo. | Так он добавляет разнообразия, вставляя свой ролик. | en-ru |
So it's not just him talking the whole time. | Sürekli konuşan sadece o değil. | en-tr |
And these lines are representative there. | 这些线段证实了这一点。 | en-zh-cn |
And then towards the end you'll see a blue line, which will be the guest speaker. | 마무리 부분에서는 푸른색 선이 나오는데 초청연사가 발표를 하는 부분입니다. | en-ko |
So this is where it gets kind of interesting: every tick mark here is when he made them laugh. | Ovdje postaje zanimljivo: svaka kvačica ovdje govori kada ih je nasmijao. | en-hr |
And every tick mark here is when he made them clap. | Et chaque encoche ici, c'est lorsqu'il fait applaudir. | en-fr |
They are so involved physically, they are physically reacting to what he is saying, which is actually fantastic, because then you know you have the audience in your hand. | Ils sont tellement impliqués physiquement, ils réagissent physiquement à son récit, ce qui est fantastique, car vous savez que le public danse dans votre main. | en-fr |
So he kicks off what could be with, "This is a day I've been looking forward to for two and a half years." | Он начинает с того, что могло бы быть: «Я с нетерпением ждал этого дня два с половиной года». | en-ru |
So he is launching a product that he's known about already for a couple of years. | Ông đang ra mắt một sản phẩm mà ông đã biết trong vài năm. | en-vi |
So this is not a new product to him. | 所以，对于他而言， 这并不是一个新产品。 | en-zh-cn |
But look at this, he does this other thing: he marvels. | De figyeljünk csak, hogyan áll hozzá: álmélkodik. | en-hu |
He marvels at his own product. | הוא מתמוגג מהמוצר שלו. | en-he |
He marvels himself more than the audience laughs or claps. | 他表现出了高度的惊奇， 甚至远超过观众回应的笑声和掌声。 | en-zh-cn |
So he is like, "Isn't this awesome? Isn't this beautiful?" | Fica dizendo: "Não é incrível? | en-pt-br |
He is modeling for the audience what he wants them to feel. | נכון שזה יפה?" הוא מדגים עבור הקהל את מה שהוא רוצה שהם ירגישו. | en-he |
So he is actually doing a job of compelling them to feel a certain way. | En quelque sorte il les oblige à ressentir d'une certaine manière. | en-fr |
So he kicks off with what could be with, "Every once in a while, a revolutionary product comes along that changes everything." | 他的「即將會如何」的部份 是這樣開始的： 「每隔一段時間，會出現一個 革命性產品，改變了一切。」 | en-zh-tw |
So he starts to kick in and talk about his new product. | ואז הוא מתחיל להגביר קצב ולדבר על המוצר החדש שלו. | en-he |
Now, at the beginning of it, he actually keeps the phone off. | No início da palestra, ele deixa o telefone desligado. | en-pt-br |
You'll see that the line is pretty white up until this point, so he goes off between, "Here's this new phone, and here's the sucky competitors. | Vous allez voir que la ligne est assez blanche jusqu’à ce point, et il va et vient entre, « Voici ce nouveau téléphone, et voici les mauvais concurrents. | en-fr |
Here's this new phone, and here's the sucky competitors." | "Hier ist das neue Telefon, und hier die verdammten Konkurrenten." | en-de |
And then, right about here, he has the star moment -- and that something we'll always remember. | Sonra, tam burada herkesin hatırlayacağı bir başrol devreye girer. | en-tr |
He turns the phone on. | Telefonu açar. | en-tr |
The audience sees scrolling for the first time, you can hear the oxygen sucked out of the room. | 觀眾第一次見到捲軸畫面， 可以感受到現場觀眾的氧氣 都被吸光了，他們倒抽一口氣， | en-zh-tw |
They gasped. You can actually hear it. | Ele cria um momento do qual sempre iremos nos lembrar. | en-pt-br |
So he creates a moment that they'll always remember. | Il crée un instant qu'ils n'oublierons jamais. | en-fr |
So if we move along this model, you can see the blue, where the external speakers are going, and towards the bottom right, the line breaks. | Bu modelden gidersek, dış konuşmacının devreye girdiği maviyi görüyorsunuz. Alt sağ tarafa doğru çizgi bozuluyor. | en-tr |
That's because his clicker broke. | pentru că i se strică telecomanda. | en-ro |
He wants to keep this heightened sense of excitement. | 彼はどうしたでしょう？ 盛り上がった空気を壊したくはありません | en-ja |
He tells a personal story, right there, where the technology didn't work. | 자신의 개인사를 들려 줍니다. 그 부분에선 기술의 역할은 1도 없습니다. | en-ko |
So he's the master communicator, and he turns to story to keep the audience involved. | Ông là bậc thầy giao tiếp, và chuyển sang kể chuyện để gây sự chú ý. | en-vi |
So the top right he ends with the new bliss. | プレゼンは右上のところ 新たな喜びで終わります | en-ja |
He leaves them with the promise that Apple will continue to build revolutionary new products. | 他给了观众一个承诺： 苹果公司将会继续制造 这些颠覆性的新产品。 | en-zh-cn |
And he says, "There's an old Wayne Gretzky quote that I love: 'I skate to where the puck is going to be, not to where it has been.' We've always tried to do that at Apple since the very beginning and we always will." | そして言うのです 「(アイスホッケー選手) グレツキーの 素敵な言葉があります “(ホッケー)パックがあるところに行くんじゃない パックが向かう先に行くんだ” Appleはその最初の日から そうあろうとし そうあり続けます」 新たな希望で 締めくくっているわけです | en-ja |
So he ends with the new bliss. | 그리고.자 Mr. King의 그림을 보시죠. | en-ko |
So let's look at Mr. King. | ובואו נסתכל על מר קינג. | en-he |
He was an amazing visionary, a clergyman who spent his life working hard for equality. | 他是個了不起 又有遠見的神職人員， 一生致力追求平等。 | en-zh-tw |
And this is the shape of the "I Have a Dream" speech. | E questa è la forma del discorso, "I have a dream". | en-it |
You can see he starts with what is, moves back and forth between what is and what could be, and ends with a very poetic new bliss, which is the famous part we all know. | 他從「是什麼」開始， 在「現在是如何」跟 「將來會如何」間來回， 最後是非常有詩意的新祝福， 也就是我們聽過最知名的那部份。 | en-zh-tw |
So I'm going to spread it out a little bit here, stretch it for you, and what I'm doing here is I put the actual transcript there along with the text. | سأقوم بعرضه قليلاً هنا أقدمه لكم وما أفعله هو أني أضع التفريغ الصوتي هناك بمحاذاة النص. | en-ar |
I know you can't read it. | So che non potete leggerlo. | en-it |
But at the end of every line break, I broke the line, because he took a breath and he paused. | A la fin de chaque ligne, je la découpe, car il a repris son souffle et s'est arrêté. | en-fr |
Now he was a Southern Baptist preacher, most people hadn't heard that, so he had a real cadence and a rhythm that was really new for people there. | Ông là mục sư của Baptist Nam phương, hầu hết chưa ai từng nghe tới, vì vậy ông có phong cách riêng rất mới mẻ với mọi người. | en-vi |
So I want to cover up these lines of text with a bar because I want to use this bar as an information device here. | Prekrit ću ove linije teksta, kako bih bolje istaknula određene informacije. | en-hr |
So let's walk through how he actually spoke to the people. | Sehen wir uns an, wie er zu den Leuten sprach. | en-de |
The blue bars here are going to be when he used the actual rhetorical device of repetition. | 这些蓝色的小棒代表着 他用修辞技巧的时候。 | en-zh-cn |
So he was repeating himself, he was using the same words and phrases, so people could remember and recall them. | Il se répétait lui-même, en utilisant les mêmes mots et phrases, pour que les gens puissent s'en souvenir. | en-fr |
But then he also used a lot of metaphors and visual words. | Ma dopo ha anche usato metafore e riferimenti visivi. | en-it |
This was a way to take really complicated ideas and make them memorable and knowledgeable, so people got it. | 这样的做法能够让复杂的想法 变得简单并且容易理解， 所以听众们能够跟得上他。 | en-zh-cn |
He actually created very -- almost like scenes with his words to make it so they could envision what he was saying. | Valószerűséget teremtve, mintegy színpadképet hozott létre szavaival, hogy beszéde a fejekben életre kelhessen. | en-hu |
And then there were also a lot of familiar songs and scriptures that he used. | Kutsal yazılar ve bilindik şarkılar da var. | en-tr |
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