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But you combine that with public information such as land registry, council tax, or voter records, along with my shopping habits and real-time health and location information, and these benign data sets begin to reveal a lot, such as whether you're optimistic, political, ambitious, or a risk-taker. | Si on les associe avec des informations publiques comme le cadastre, la taxe d'habitation, ou les listes électorales. Si on ajoute les habitudes de shopping, les données sanitaires et de localisation en temps réel, alors tous ces silos de données commencent à dévoiler si vous êtes optimiste, engagé, ambitieux ou bien preneur de risques. | en-fr |
Even as you're listening to me, you may be sedentary, but your smartphone can reveal your exact location, and even your posture. | Иако ме слушате сега и седите, вашите смартфони ја откриваат вашата локација, дури и вашето држење. | en-mk |
Your life is being converted into such a data package to be sold on. | 皆さんの生活は このようなデータ製品に パッケージ化され 売り物にされています | en-ja |
Ultimately, you are the product. | Végül önökből lesz a termék. | en-hu |
Ostensibly, we're all protected by data protection laws. | Látszólag mindannyiunkat adatvédelmi törvények védenek. | en-hu |
In the UK, the law states that any personal data set has to be stripped of identifiers such as your name or your National Insurance number. | Во Британија законот вели дека податоцитe не смеат да прикажуваат информации како вашето име или матичниот број. | en-mk |
Personal data is considered anything that can be traced directly back to you. | Dado pessoal é qualquer coisa que possa ser ligada diretamente a você, | en-pt-br |
without the need for additional information. | hogy szükség lenne további információkra. | en-hu |
This doesn't mean it can't be sold on. | Ez nem jelenti azt, hogy nem adható el. | en-hu |
It only means that they need your permission. | Тоа значи дека е потребна ваша согласност. | en-mk |
Simple examples of personal data include your full credit card number, your bank statement, or a criminal record. | 「個人情報」の例として クレジットカードの番号や 銀行口座の明細 犯罪歴などがあります | en-ja |
However, I discovered that online anonymity is a complete myth. | J'ai découvert que l'anonymat en ligne n'existe pas. | en-fr |
Particulars such as your postcode, your date of birth, and your gender can be traded freely and without your permission because they're not considered personal but pseudonymous. | 郵便番号や生年月日 性別などの詳細情報も 本人の許可なく自由に取引されます 個人情報ではなく 匿名情報だと考えられているからです | en-ja |
In other words, they can't be traced back to you without the need for additional information. | Es decir, no pueden ser directamente relacionados con uno sin otra información adicional. | en-es |
So why does it matter if a bunch of companies you've never heard of know your age or your postcode, you may think. | « Qu'est-ce que ça peut faire si des sociétés inconnues connaissent votre âge ou votre code postal ? | en-fr |
Well, it matters quite a lot. | 実は かなり問題なのです | en-ja |
About a decade ago, Latanya Sweeney, a professor of privacy at Harvard University proved that about 87% of US citizens could be uniquely identified by just three facts about them: their zip code, their date of birth, and their gender. | Il y a dix ans, Latanya Sweeney, professeur de droit de protection de la vie privée à Harvard a prouvé que 87% des citoyens américains pouvaient être identifiés grâce à trois données : leur code postal, leur date de naissance et leur sexe. | en-fr |
In the UK, where we have far fewer citizens serviced by much longer postcodes, that probability is far higher. | Во Британија каде имаме помалку жители со подолги поштенски броеви таа веројатност е многу поголема. | en-mk |
Professor Sweeney proved this in a rather cheeky way when William Weld, a former governor of Cambridge, Massachusetts, in the US decided to support the commercial release of 135,000 state employee health records along with their families, including his own. | Pr Sweeney a démontré ses recherches avec un brin d'humour lorsque l'ex-gouverneur du Massachusetts, William Weld a soutenu l'exploitation les données de santé des 135 000 employés de l'administration et de leur famille, la sienne incluse. | en-fr |
These records did not contain a name or a social security number, but did contain hundreds of fields of sensitive medical information including drugs prescribed, hospitalisations, and procedures performed on these employees. | Овие податоци не содржеа имња и матични броеви но, содржеа стотици чувствителни медицински информации како пропишани лекови, хоспитализации и зафати извршени врз овие вработени. | en-mk |
For $20, Professor Sweeney purchased the voter records for Cambridge, Massachusetts, containing the names, zip codes, dates of birth, and gender for every voter in the area, and then cross-referenced this with their health records. | Por solo USD 20, la profesora Sweeney compró el registro de votantes de Cambridge, Massachusetts, que incluye el nombre, código postal, fecha de nacimiento y sexo de todos los votantes de la ciudad, para efectuar referencias cruzadas con los historiales clínicos. | en-es |
Within minutes, she had pinpointed Governor Welds' own health records. | Em minutos, ela tinha localizado o registro de saúde do governador Weld. | en-pt-br |
Only six people in Cambridge shared his date of birth. | Solo había seis personas en Cambridge con la misma fecha de nacimiento. | en-es |
Three of them were men. | Trois étaient des hommes. | en-fr |
And he was the only one living in his zip code. | Тој беше единствениот на тој поштенски број. | en-mk |
Professor Sweeney sent the governor his health records in the post. | La profesora Sweeney le envió su historial clínico por correo postal. | en-es |
(Laughter) Every day, we hear about new examples of companies digging ever deeper into our personal lives. | (Risas) Todos los días escuchamos ejemplos nuevos de compañías que se entrometen cada vez más en nuestras vidas. | en-es |
In the November US presidential election, a little-known British company known as Cambridge Analytica was tasked with winning the election for a certain candidate: Donald Trump, using data analytics. | En las elecciones presidenciales de EE.UU. de noviembre, una empresa británica poco conocida, llamada Cambridge Analytica, se encargó de que el ganador fuera un candidato concreto, Donald Trump, mediante análisis de datos. | en-es |
The company employed cookies online to track people around the web, logging every website visited, every search term typed, and every video watched. | A empresa usou "cookies" para rastrear pessoas na internet, registrando cada website visitado, cada termo pesquisado, e cada vídeo assistido. | en-pt-br |
They also created a viral Facebook quiz to dig into people's personalities, which was taken by over six million people. | Também criaram um teste viral no Facebook, para investigar a personalidade das pessoas, que foi respondido por mais de 6 milhões de pessoas. | en-pt-br |
In total, they managed to amass data on 220 million voting Americans with an average of about 5,000 pieces of data on each person. | Во целост, тие успееја да соберат податоци од 220 мил. американски гласачи со просечно 5.000 делови со податоци за секој поединец. | en-mk |
They then used this data to understand people's inner feelings and then targeted adverts to them on Facebook. | Usaron estos datos para entender mejor a la gente y dirigir determinada publicidad en Facebook según la persona. | en-es |
Researchers have called them a propaganda machine. | Kutatók propagandagépezetnek hívták ezt. | en-hu |
It's not just large companies digging into your life; it's free apps and small startups as well. | Nem csak nagy cégek turkálnak életünkben; ingyenes appok, kis startupok szintén. | en-hu |
I realised on my phone that every time I logged fitness data into the app Endomondo, it was sharing my details including my location and gender with third-party advertisers. | Percebi no meu telefone que toda vez que eu registrava informação de exercício no aplicativo Endomondo, ele compartilhava detalhes como minha localização e gênero com seus anunciantes. | en-pt-br |
WebMD, a symptom checkers app, was sharing even more sensitive information including the symptoms, procedures, and drugs viewed by users within its app with its third parties. | A WebMD tünetellenőrző app ennél bizalmasabb információkat, pl. tüneteket, kezeléseket, gyógyszereket, melyre a felhasználók rákerestek, is megoszt harmadik féllel. | en-hu |
Fitbit was sharing data with Yahoo. | A Fitbit a Yahooval osztott meg adatokat. | en-hu |
A pregnancy tracking app was selling on information about its users' ovulation cycles and fertility cycles with people or advertisers like InMobi. | Terhesnapló-alkalmazások információkat adnak tovább felhasználóik petesejtérési és termékenységi ciklusáról olyan személyeknek vagy hirdetőknek, mint az InMobi. | en-hu |
As long as my phone is turned on, my location can be tracked, not just by the obvious apps like Google Maps, but a whole host of unrelated services from Uber to Twitter, Photos, Snapchat, TripAdvisor, and others. | Ameddig mobilom be van kapcsolva, helyzetem követhető nemcsak az idetartózó appok, pl. a Google Térkép, de számos más alkalmazás által is, egészen az Übertől a Twitterig, Photosig, Snapchatig, TripAdvisorig stb. | en-hu |
You're not even safe in your own home. | Még saját otthonunk sem biztonságos. | en-hu |
In 2015, Samsung was found to be recording people in the homes in which their TVs had been sold using their voice recognition systems. | Em 2015, descobriram que a Samsung estava gravando as pessoas nas casas que tinham uma TV vendida por eles, usando reconhecimento de voz. | en-pt-br |
They have now adapted this so they only record when the voice recognition is activated. | Eles já mudaram isso e só gravam quando o reconhecimento de voz está ativo. | en-pt-br |
But the creepy factor remains. | Но, застрашувачкиотт фактор останува. | en-mk |
Even services like Google and Facebook, trusted and used by billions around the world, have been accused of crossing the line. | Дури и услугите како Фејсбук и Гугл на кои им веруваат милијарди корисници во светот, беа обвинети дека ја преминале линијата. | en-mk |
A few weeks ago, my husband and I were driving home from work and discussing where we should have dinner. | Hace un par de semanas, mi marido y yo volvíamos a casa del trabajo debatiendo qué íbamos a cenar, mientras íbamos en auto. | en-es |
I suggested a restaurant that I knew was somewhere on our way back and then opened up Google Maps to plot it. | Yo sugerí un restaurante que sabía que quedaba de camino y al abrir Google Maps lo encontré directamente. | en-es |
Turns out it was already marked on the map with a little bubble. | すると すでに地図に 目印がついていたのです | en-ja |
That sinking feeling of being watched is not unique to me. | A nyomasztó érzés, hogy figyelnek, nem meglepő számomra. | en-hu |
There have been several anecdotal reports of people being shown adverts based on things and conversations they were having in real life, prompting concerns that Facebook and Google are eavesdropping on people via their personal devices. | オンラインではなく実生活での 行動や会話を基に 広告を見せられたという体験談は いくつも報告されており FacebookやGoogleが 個人所有のデバイスを通じて 盗聴しているのではと 思わずにはいられません | en-ja |
To piece together what all these companies knew about me, I spoke to a data profiler called Eyeota. | За да соберам се` што овие компании знаат за мене се консултирав со Ејота, профилер на податоци . | en-mk |
Eyeota uses cookies to assign me to thousands of different categories, including my job, how many children I have, and whether I'm likely to buy Star Wars memorabilia. | Elle utilise des cookies pour me classer selon des milliers de variables incluant le travail, le nombre d'enfants et où je suis susceptible d'acheter des souvenirs Star Wars. | en-fr |
(Laughter) They don't know my name, but they know more about me than my neighbours do. | (Nevetés) Nem tudják a nevem, de többet tudnak rólam, mint szomszédaim. | en-hu |
Eyeota also buys information from third parties such as the credit rating agency Experian, which amasses a massive database of 15 different demographic types and 66 lifestyles, all based on people's post codes. | Ејота исто купува информации од трети партии како на пример Експериан, агенција за рејтинг на доверба која опфаќа масивна датотека од 15 различни демографски видови и 66 типови на животен стил сите засновани на поштенски кодови на луѓе. | en-mk |
Because Eyeota buys this information, it knows that I'm more likely to take taxis home rather than night buses late at night and that I'm very, very unlikely to ever be found in a DIY store. | Az Eyeota a megvett információból tudja, hogy több az esély rá, busz helyett taxival megyek késő éjjel, és szinte esélytelen, hogy valaha is barkácsboltban találnak. | en-hu |
(Laughter) It can then sell this information on to the highest bidder. | (Risas) Esta información se puede vender al mejor postor. | en-es |
Sometimes, large data sets can be useful for the public good, for example for the use of health researchers or city and urban planners. | Às vezes, grandes quantidades de dados podem ser úteis para o bem comum, ao serem usadas por pesquisadores de saúde ou no planejamento urbano, por exemplo. | en-pt-br |
But most of this information being collected is sustained by advertisers and traded commercially. | しかし こうしたデータの多くは 広告会社が保持しており 商業利用されています | en-ja |
In fact, eMarketer has predicted that the online advertising industry, which is based almost completely on data targeting and tracking, will hit an all-time high of 77 billion dollars this year. | De fato, eMarketer predisse que a indústria de propaganda on-line, quase totalmente baseada em segmentação e rastreamento de dados, vai atingir a máxima histórica de US$ 77 bilhões este ano. | en-pt-br |
If you think you don't care about being unmasked, you may want to reconsider. | Ако мислите дека не ви е грижа ако ве демаскираат можеби ќе треба подобро да размислите. | en-mk |
Personalised browser ads may be harmless, but connecting disparate aspects of your life to predict your future behaviour could lead to unexpected consequences. | Les publicités ciblées sur votre écran sont peut-être anodines, mais le fait de connecter divers aspects de votre vie afin de prédire vos comportements futurs peut avoir des conséquences imprévues. | en-fr |
For instance, decisions on whether your child gets to go to a certain university or what price you pay for your home or car insurance premiums could be made based on data given to third parties that you never intended to, such as your own lifestyle habits or family members' ailments. | Por ejemplo, la desión que tomen sobre a qué universidad irá su hijo o el precio del seguro de su casa o auto, puede estar basada en los datos que terceras partes tienen sobre Uds. sin que lo sepan, como sus hábitos de estilo de vida o la salud de los miembros de su familia. | en-es |
In 2014, Ross Anderson, a professor of Privacy and Security at Cambridge University found that the NHS had been sharing its hospitals' database, which included details of hospitalisations for every citizen in Britain with the Institute and Faculty of Actuaries, a body that was researching how likely people are to develop chronic illnesses at certain ages. | 2014年に ケンブリッジ大学の ロス・アンダーソン教授という プライバシーと安全の専門家が NHSが病院のデータベースを 横流ししていたことを発見しました これにはイギリス国民全員の 入院履歴が含まれています このデータが 英国アクチュアリー会という 特定の年齢ごとに 人々が慢性病を患う確率を 研究している団体に 提供されていたのです | en-ja |
Of course, this resulted in an increase in health insurance premiums. | Cette étude a entraîné une augmentation des cotisations de mutuelle. | en-fr |
As the amount of data that is collected increases exponentially, it becomes much easier to identify you. | Dado que la cantidad de datos que se recogen aumenta exponencialmente, resulta cada vez más fácil identificarles. | en-es |
For example, your Fitbit measures our heart rate or your gait patterns and these can be used to estimate things like your height, your weight, or even your gender. | Votre Fitbit mesure votre rythme cardiaque et votre allure et avec ces données, on peut deviner votre taille, votre poids ou votre sexe. | en-fr |
These are details that are very hard to mimic or change. | こうした事柄は真似たり 変えたりすることが非常に困難です | en-ja |
The data is no longer about you. | Ces données ne font pas que vous décrire. | en-fr |
It is you. | Son Uds. mismos. | en-es |
Companies are also starting to predict future behaviours - for example, whether you're a trustworthy driver, a good employee, or a good credit risk, based on things like your social media activity, your health and fitness, or your home energy use. | 企業は 消費者行動の予測も始めています 例えば その人の運転が信頼できるか よい従業員か 信用リスクは低いか— これらをソーシャルメディアでの活動や 健康状態や運動 自宅の光熱費などから割り出すのです | en-ja |
The more the companies know about you - where you live, how many children you have, what your medical ailments are, what you buy - your anonymity becomes irrelevant. | Cuanto más saben las compañías sobre Uds. - dónde viven, cuántos hijos tienen, qué enfermedades tienen, qué productos compran - su anonimato se vuelve irrelevante. | en-es |
What's more, you lose your right to free choice, as companies make decisions on your behalf without your knowledge. | Уште повеќе, губите право на слободен избор зшто компаниите решаваат за вас без да ве прашаат. | en-mk |
Along my journey of discovery, my first reaction was shock. | Durante minha jornada de descoberta, minha primeira reação foi ficar em choque. | en-pt-br |
I immediately wrote to my local council and asked them to make my voter records private. | すぐに 地元の自治体に手紙を送り 私の投票者記録を 非公開にするよう依頼しました | en-ja |
I made up a fake email address, and I started registering with a fake age and gender. | 仮名でメールアドレスを作り 登録に際しては 年齢と性別を偽りました | en-ja |
I turned off targeted advertising, and I asked Facebook to send me all the information that they held on me, including things I had deleted, and spent hours poring over it obsessively. | Ги тргнав таргетираните огласи и ги замолив Фејсбук да ми ги пратат сите информации што ги имаат за мене дури и работи кои сум ги избришала и поминав саати размислувајќи. | en-mk |
But after a few weeks I realised this was a pointless exercise. | Je me suis rendu compte au bout de quelques semaines que c'était inutile. | en-fr |
I couldn't be a digital hermit. | Не можев да станам дигитален хермит. | en-mk |
It wasn't realistic for me to stop using social media, search and navigation apps, and my iPhone, all a part of modern life that I cherished and needed. | Ce n'était pas réaliste de penser que je pouvais me passer des réseaux sociaux, des applications et de mon iPhone, qui font tous partie de cette vie moderne que j'aime et qui m'est essentielle. | en-fr |
Instead, I realised that the knowledge itself was empowering. | J'ai réalisé que cette prise de conscience était stimulante. | en-fr |
Knowing all the different ways in which my data was being shared and collected made me more responsible about where I put it. | Conocer las distintas formas en las que se registran y comparten mis datos hace que sea más responsable a la hora de usarlos. | en-es |
For example, I stopped signing up to supposedly free services, for example, a VIP card at my local hairdresser or a discount coupon at your supermarket. | Не се пријавувам за бесплатни услуги, како што е ВИП карта за на фризер или купон за попуст во блискиот супермаркет. | en-mk |
Whenever I download an app, I make sure to check my settings to see what permissions it has. | Akárhányszor letöltök egy appot, mindig ellenőrzöm, mit engedélyezek rajta. | en-hu |
Anything that seems unnecessary like access to my location, I turn off. | Minden feleslegesnek tűnőt, pl. helyzetmegosztást, kikapcsolok. | en-hu |
Ultimately, there is hope. | Végső soron van remény. | en-hu |
As more of us begin to realise the extent of our data footprint, we will start to demand custody and control of this data. | À medida que percebermos a extensão da nossa pegada digital, vamos começar a exigir a custódia e controle desses dados. | en-pt-br |
Some critics have even suggested that people be paid for their data in order to give them more control. | Alguns críticos ainda sugerem que as pessoas sejam pagas por seus dados para que tenham mais controle. | en-pt-br |
This means it will become too expensive for companies, governments, and non-profits to recklessly mine and hold our data, and sell it on indiscriminately But until the data economy matures, and power moves back from the corporation to the individual, I have lost more than my anonymity. | Cela coûtera alors trop cher aux sociétés, aux gouvernements et aux associations d'analyser, de stocker, de commercialiser nos données aveuglement. D'ici que le marché des données gagne en maturité et que l'individu se réapproprie ses données, j'aurai perdu plus que mon anonymat. | en-fr |
I have given up my right to self-determination and free choice. | Се откажав од правото за слободен избор и само-определување. | en-mk |
All I have left is my name. | Tudo que me sobra é meu nome. | en-pt-br |
One, it's the eyes. | Uno: los ojos. | en-es |
Our brains are still active even when we're not. | Мозг всё ещё работает, даже если мы неактивны. | en-ru |
Enter optogenetics. | Entra la optogenética. | en-es |
If you randomly jumped in any point of the sea today, surely you would see something like this. | Si saltaran al azar en cualquier punto del mar hoy, seguramente, verían algo así. | en-es |
No big fishes, no fishes at all because we have fished them quicker than they reproduce. | Sin peces grandes, sin peces porque los hemos pescado más rápidamente de lo que se reproducen. | en-es |
Today, I want to propose a strategy to save sea life and the idea has a lot to do with economics. | Hoy quiero proponer una estrategia para salvar la vida marina y la idea tiene que ver mucho con la economía. | en-es |
In 1999, there was a little place called Cabo Pulmo in Baja California, in Mexico which was an underwater desert. | En el 1999, había un pequeño lugar llamado Cabo Pulmo en Baja California, en México que era un desierto submarino. | en-es |
Fishermen were frustrated by not having enough fishing. | Los pescadores estaban frustrados con no tener suficiente pesca. | en-es |
So, they decided to do something nobody expected. | Entonces, decidieron hacer algo que nadie esperaba. | en-es |
Instead of spending more time at sea searching for the last fish, they decided to stop fishing completely. | En vez de pasar más tiempo en el mar en busca de los últimos peces, decidieron parar de pescar completamente. | en-es |
They created a national park at sea, a marine reserve. | Crearon un parque nacional en el mar, una reserva marina. | en-es |
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