english stringlengths 2 3.06k | non_english stringlengths 1 2.84k | language stringclasses 52 values |
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The good news about this is the first 10,000 years just sailed by. | Хорошая новость в том, что первые 10 000 лет прошли незаметно. | en-ru |
So for 10,000 years, if you want to make music, you literally pick up rocks, later instruments, those sorts of things. | 因此，在这头一万年里， 如果你想制作音乐， 你可以拾起石块敲打，而后， 使用乐器。 | en-zh-cn |
And this goes on for a very long time. | Y esto fue así por mucho tiempo. | en-es |
Gradually in the West, mostly we start to get a performing class, people who were experts, who were really good at pounding rocks. | Pouco a pouco, no Ocidente, em geral, começamos a ter aulas de interpretação, pessoas que eram especialistas, muito boas em desbravar o caminho das pedras. | en-pt-br |
So, by the 18th century, we're still basically doing this. | Hacia el siglo XVIII, seguíamos haciendo básicamente lo mismo. | en-es |
We have a class of experts, professionals, who play very expensive instruments, for the most part, things like the organ, complicated instruments, and if you wanted to hear music in the 18th century, it was live. | Temos uma classe de especialistas, profissionais, que tocam, geralmente, instrumentos muito caros, como órgão, instrumentos complexos, e, se quiséssemos ouvir música no século 18, era ao vivo. | en-pt-br |
You had to go to a concert. | On devait aller au concert. | en-fr |
You had to go to church, you had to go to a civic event, you had to go hear somebody making music live. | in una chiesa, in un evento comunale, dovevate sentire qualcuno che faceva musica dal vivo. | en-it |
So, music always involved social interaction. | Es decir, que la música siempre suponía una interacción social. | en-es |
There were no headphones you could put on, there was no iPhone, there was no record player. | 没有耳机可以戴上， 没有iPhone， 没有电唱机。 | en-zh-cn |
If you wanted to hear music, you had to get out of the house. | Se volevate ascoltare della musica, dovevate uscire da casa. | en-it |
There's really, basically, no music in your house. | Evinizde gerçekten hiç müzik yoktu. | en-tr |
This goes on through the 18th century from the beginning, and then we have ... | 애초 18세기 내내 사정이 그랬습니다. | en-ko |
our first disruption. | 第一個突破。 | en-zh-tw |
These two things actually happened together, these two disruptions. | Esses dois rompimentos, na verdade, aconteceram juntos. | en-pt-br |
We get the piano, right? | 첫 번째가 피아노예요. | en-ko |
The piano was a new technology that really starts to happen in the 18th century, and then it becomes something that you could mass-produce cheaply. | ピアノは18世紀に始まった 新しいテクノロジーで その後 安価で大量生産することが 可能になっていきました | en-ja |
So you can now have an instrument that's not too expensive, that everyone can have one, that you can have at home. | Podemos ter agora um instrumento não muito caro, que todos podemos ter em casa. | en-pt-br |
So this allows for a kind of disruption, but it wouldn't have happened if the second disruption hadn't happened at the same time, which is that somebody figured out how to do cheap music printing. | Isso permite um tipo de rompimento, mas ele não teria acontecido se o segundo não tivesse acontecido ao mesmo tempo: a descoberta de como fazer impressão barata de música. | en-pt-br |
Remember Gutenberg and the other kind of printing? | Gutenberg'i ve matbaayı hatırladınız mı? | en-tr |
Music is a little more complicated. | La musique, c'est plus compliqué. | en-fr |
It took a little longer to figure out: How do I create a cheap way to distribute sheet music? | 다음과 같은 것들을 궁리하는데 오래 걸렸죠. 어떻게 해야 저렴하게 악보를 유통할 수 있을까? | en-ko |
In London, at the time of the American Revolution, there are 12 music shops. | در لندن، همزمان با انقلاب آمریکا، ۱۲ مغازه موسیقی وجود داشت. | en-fa |
By 1800, there are 30. | In 1800 waren dat er 30. | en-nl |
By 1820, there are 150. | 1820年には150店舗になりました | en-ja |
So the internet wasn't the first time this happened, because think about what happens when, all of a sudden, you go from "If I want to hear music, I've got to go hear Bach, I've got to go hear Mozart." | Yani internet bunun olduğu ilk yer değildi. Çünkü eğer olanları düşünürseniz insanlar, "Eğer müzik dinlemek istiyorsam gidip Bach dinlemeliyim, gidip Mozart dinlemeliyim." | en-tr |
That meant you had to actually go hear Mozart. | Вам буквально нужно было идти слушать Моцарта. | en-ru |
You didn't buy a CD of Mozart, you didn't download Mozart. | 你没法买莫扎特的CD， 你也没法下载莫扎特的音乐 | en-zh-cn |
You couldn't even buy Mozart sheet music, at least not easily or cheaply. | Nem se podia comprar partituras de Mozart, pelo menos, facilmente e em conta. | en-pt |
But if you wanted to hear Mozart or Bach, you had to go to Germany and go hear them. | Mozart veya Bach dinlemek istiyorsanız bunun için Almanya'ya gitmeliydiniz. | en-tr |
But that's not true for Beethoven. | 但貝多芬並非如此。 | en-zh-tw |
And Beethoven figures out that, in fact, there's a new market. | Beethoven rájött, hogy új piac van. | en-hu |
Beethoven is an entrepreneur, not unlike our other friend, Bill Gates. | Beethoven is een ondernemer, net zoals onze vriend, Bill Gates. | en-nl |
He's an entrepreneur that figures out, "Hey, I don't have to actually go to London. | 他是個企業家，想到： 「嘿，我不必真正去倫敦。 | en-zh-tw |
I can actually just sell sheet music. | Je peux vendre des partitions. | en-fr |
And it can be printed and mass-distributed, and I will be famous everywhere, and everybody else will play my music." | 악보는 인쇄하고 대량으로 유통할 수 있지. 그리고 나는 어디서나 유명해질 테고, 모두들 내 음악을 연주할 거야. " | en-ko |
So that changes the experience of music for everybody. | Isto muda a experiência da música para todos. | en-pt |
It changes the variety, it changes the global pyramid, it changes all sorts of things. | 다양성을 변화시키고, 세계의 피라미드를 변화시키고 온갖 사물을 변화시킵니다. | en-ko |
It creates a new class of musicians, of composers and performers -- there's a division of labor. | Yeni bir müzisyen ve bestekâr sınıfı ortaya koydu- İş dağılımı oluştu. | en-tr |
If you hire Bach to play for your wedding, guess who shows up? | もし結婚式にバッハの曲を流したいなら 誰が来るでしょう？ | en-ja |
Bach! | Bach! | en-tr |
(Laughter) That's what he does for a living, right? | (Risas) Así se ganaba vida. | en-es |
He has no way to expand his business. | 他無法擴展業務。 | en-zh-tw |
But Beethoven does. | אבל לבטהובן - כן. | en-he |
Then this happens again. | Allora questo accadde di nuovo. | en-it |
It happens 100 years later, so you're starting to see a theme. | 它发生在100年之后， 你开始看到这种主旋律。 | en-zh-cn |
By the turn of the century, it's an interesting time for music delivery; 100 years later, we get the record player, the gramophone, the player piano. | 世紀の変わり目頃には 音楽の流通にとって 面白い時代になっていました 百年後 レコードや蓄音機 自動ピアノが現れました | en-ja |
Now you could buy Rachmaninoff sheet music, but if you wanted to hear Rachmaninoff, you had to actually go to the concert hall. | 그때까진 라흐마니노프의 악보를 살 수는 있었어도 라흐마니노프의 연주를 듣고 싶으면 실제로 연주회장에 가야 했죠. | en-ko |
Now you can buy a record of Rachmaninoff, or you can buy a player piano and a roll that fits into another kind of recording device. | Se podía comprar un disco de Rachmaninoff o una pianola y un rollo que se colocaba dentro de otro instrumento para grabar. | en-es |
And later, the radio. | و بعدتر، رادیو. | en-fa |
So think about this: you're a band in Texas; you're Doc Ross in Texas, and you've got the Texas big band market, you've got it nailed. | Подумайте вот про что: вы группа из Техаса, Док Росс из Техаса, держите весь техасский музыкальный рынок, | en-ru |
And all of a sudden, there's this new thing called "radio." | De repente, surge algo novo chamado "rádio". | en-pt |
And now everybody can hear Count Basie and Duke Ellington and Benny Goodman. | 现在每个人都可以听到Count Basie, Duke Ellington和Benny Goodman。 | en-zh-cn |
Man, the competition just sucks now. | رقابت الان خیلی سخت است. | en-fa |
All of a sudden, the competition has gone global, just like it does a hundred years later, with the iPod, the internet and digital files and Garage Band, that do all of these things all over again. | לפתע-פתאום, התחרות הפכה גלובלית, בדיוק כמו אחרי עוד 100 שנה, עם ה"אייפוד", הקבצים הדיגיטליים ו"גראג'בנד", שעושים את כל זה שוב. | en-he |
So now, maybe we can talk about these two guys. | Теперь поговорим об этих двух ребятах. | en-ru |
First of all, both of these guys are entrepreneurs. | Először is, mindketten vállalkozók. | en-hu |
But second of all, both of these guys are software designers. | 其次，這兩個人都是軟體設計師。 | en-zh-tw |
That's what Beethoven does. | Eso es lo que hacía Beethoven. | en-es |
He writes software that runs on that piece of hardware over there. | Scrive del software che corre su quel pezzo di hardware che vedete. | en-it |
(Laughter) That's a piece of hardware. | （笑聲） 那（鋼琴）是個硬體。 | en-zh-tw |
That's a device that you can use if you have my piece of paper. | È uno strumento che potete usare se avete i miei pezzi di carta. | en-it |
If you have sheet music, does it sound good? | Een partituur, klinkt die goed? | en-nl |
No, it's a piece of paper. | Non, c'est du papier. | en-fr |
It's like those floppy disks; they weren't very useful. | Het is zoals een floppy disk, die waren niet erg nuttig. | en-nl |
You can use them as coasters, I guess. | شاید بیتوانید از آنها به جای زیرلیوانی استفاده کتید. | en-fa |
But they're not very useful on their own. | אבל כשלעצמם, אין בהם הרבה תועלת. | en-he |
So both Beethoven and Bill Gates are software designers. | 所以貝多芬和比爾蓋茨 都是軟體設計師。 | en-zh-tw |
What's interesting is that they also both live at a time where the hardware is changing very quickly. | Érdekes, hogy mindketten olyan időben élnek, amikor a hardver nagyon gyorsan változik. | en-hu |
Those of you who are old enough to remember, go back to the '90s, go back to Windows whatever, and remember your joy and your love of Bill Gates, as every time a new software package came out, you had to get a new computer. | 你们当中年纪大到足以 记住这些变化的人， 回到90年代去吧 回到Windows的时代， 记住比尔·盖茨给你们带来的 喜悦和你们对他的爱， 因为每次新的软件包一出来， 你必须升级新电脑。 | en-zh-cn |
So, guess what? | 想像してみて下さい | en-ja |
When Beethoven started writing music, he had this instrument up on top, with five octaves. | כשבטהובן החל לכתוב מוסיקה, היה לו המכשיר הזה, בעל חמש האוקטבות. אתם שמים לב? | en-he |
This one's bigger, it's got more pedals, it's louder, it can do more stuff. | این یکی بزرگتر است، پدالهای بیشتری دارد صدایش بلندتر است، کارهای بیشتر میتواند بکند. | en-fa |
When Beethoven starts off, he doesn't have a piano that can do this. | Beethoven başladığında bunları yapabilen bir piyanosu yoktu. | en-tr |
He actually just cannot do this. | Me refiero a que no podía hacer lo siguiente... | en-es |
He can't go -- (Musical chords) Can't do that. | Il ne pouvait pas - (notes de musique) faire ça. | en-fr |
So in 1803, a French piano maker -- alright, think about how smart this is: If you're a piano maker, into whose hands do you want to get that piano? | В 1803 году французский изготовитель фортепиано, — а теперь подумайте, насколько это умно: если вы создаёте фортепиано, кому вы его отдадите? | en-ru |
Composers. | 作曲家。 | en-zh-cn |
Artists who will use the technology and make everybody else have to adopt your technology. | Os artistas que usarão a tecnologia e que farão toda a gente adotar a vossa tecnologia. | en-pt |
It's like sending Bill Gates your fastest, latest computer, because you know he'll use up all the memory. | メーカーが ビル・ゲイツに最速最新の コンピュータを送り込むのも同じことです 彼が直ぐメモリを満杯にしてくれることを 知っていますからね | en-ja |
(Laughter) So in 1803, Érard sends Beethoven a new piano. | （笑） 1803年 エラールはベートーヴェンに 新しいピアノを届けました | en-ja |
And it has more notes. | 它的琴鍵音符更多， | en-zh-tw |
And it can do that. | Può fare quello che avete sentito. | en-it |
So the first thing Beethoven does is, he writes a piece that can do that. | 所以贝多芬首先要做的是， 他谱出了有更美妙和弦的作品。 | en-zh-cn |
If you've got a German or a Viennese piano or a British piano, it can't do that. | 독일제나 오스트리아제, 영국제 피아노로는 연주 못할 작품이었죠. | en-ko |
You've gone to the music store. | あなたは楽器店に行って | en-ja |
And you've bought the latest Beethoven piano sonata, and you take it home, and you've got a five-octave piano that was the brand-spanking-new, latest technology last year. | 買了最新的貝多芬 鋼琴奏鳴曲的樂譜帶回家， 你家裏已經有五個八度的鋼琴， 那是去年最新技術的嶄新品牌。 | en-zh-tw |
You start playing that new Beethoven piano sonata, and what happens? | 新しいベートーヴェンのピアノ曲を 弾き始めると何が起きるか？ | en-ja |
Not enough notes! | 琴鍵不夠用了！ | en-zh-tw |
You run out of room. | Je hebt te weinig ruimte. | en-nl |
So, in fact, Beethoven has the same relationship with his audience that Bill Gates does. | Böylece aslında Beethoven'ın kendi kitlesiyle sahip olduğu ilişki, Bill Gates'inki ile aynı. | en-tr |
He's a software producer, and he has to deal with the hardware. | 他製造軟體， 必須處理對應的硬體。 | en-zh-tw |
And what's interesting about this is that Beethoven was actually smarter than Bill Gates. | O que torna isto interessante é que Beethoven era mais inteligente que Bill Gates. | en-pt |
So when Beethoven gets his new Érard piano, he's writing his third piano concerto, he goes and he gives a concert, and he and uses all those extra notes. | Quando Beethoven recebe seu novo piano de Érard, compõe seu terceiro concerto para piano, ele dá um concerto, e escreve e usa todas aquelas notas extras. | en-pt-br |
But what does he do when he goes and gives the concert? | Ma cosa fa quando gira per dare concerti? | en-it |
He has to take the piano with him, because it's the only piano he has in Vienna that has those extra notes. | הוא צריך לבוא עם הפסנתר שלו, כי זה הפסנתר היחיד שיש לו בווינה שכולל את התווים הנוספים. אז הוא מופיע עם הפסנתר הזה. | en-he |
So he plays the concerto on the piano. It's great. | Suona il concerto sul piano. Geniale. | en-it |
But he realizes, "Oh, wait. Not everybody has one of these latest things. | Великолепно. Но потом он понял: «Стоп. Не у всех есть такие современные инструменты». | en-ru |
So he publishes piano sonatas -- He waits; he delays: for the next 10 years, he still publishes piano sonatas that don't use the extra notes. | Dus hij blijft pianosonates uitbrengen -- Hij wacht, stelt uit: Gedurende 10 jaar blijft hij pianosonates uitgeven die geen extra noten bevatten. | en-nl |
He actually waits, because -- This idea of Beethoven? | 实际上他等待是因为 - 这个贝多芬的想法？ | en-zh-cn |
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