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Consider the video game "World of Warcraft." | بازی «دنیای مهارت جنگ» را در نظر بگیرید. | en-fa |
When I was growing up, the maximum skill that I was expected to display in a video game was simple hand-eye coordination, a joystick and a firing button. | Khi tôi lớn lên kĩ năng tối đa tôi mong đợi từ trò chơi điện tử là sự phối hợp tay mắt đơn giản một cần điều khiến và một nút bắn. | en-vi |
Today's kids play games in which they're expected to chat in text and voice, operate a character, follow long- and short-term objectives, and deal with their parents interrupting them all the time to talk to them. | 요즘 아이들의 게임을 보면 문자와 음성으로 대화를 나누면서 자신의 캐릭터를 움직여 단기 및 장기적 목표를 달성합니다. 게다가 끊임없는 잔소리로 방해하는 부모와도 맞서 싸워야 하죠. | en-ko |
(Laughter) Kids have to have an extraordinary multitasking skill to be able to achieve things today. | (צחוק) לילדים צריכה להיות יכולת ריבוי משימות מרשימה כדי שיוכלו להשיג דברים כיום. | en-he |
We never had to have that. | Von uns wurde das nie erwartet. | en-de |
It turns out things like that actually make you smarter. | وكما يبدو، فأشياء كهذه تجعل المرء أذكى بالفعل. | en-ar |
Research by Arne May et Al at the University of Regensburg in Germany found that when they gave participants -- this was actually done on adults -- a simple task to learn, like juggling, in 12 weeks, people who were asked to learn juggling displayed a marked increase in gray matter in their brain. | Almanya Regensburg Üniversitesi'nde Arne May et Al tarafından yapılan çalışmada katılımcılara -- ki kesinlikle yetişkinler üzerinde yapıldı-- hokkabazlık gibi basit bir görev verildi. 12 hafta içinde hokkabazlık öğrenmesi istenilen kişilerin beyinlerindeki gri maddede artış gözlendi. | en-tr |
On an MRI, you can see people get more gray matter after 12 weeks of learning juggling. | Na ressonância magnética, podemos ver que ganharam mais massa cinzenta após 12 semanas aprendendo malabarismo. | en-pt-br |
In 2008, they went back and redid the study to see why the gray matter increased. | În 2008, au refăcut acest studiu pentru a vedea cauza creșterii. | en-ro |
They discovered it was the act of learning that produced the increased brain matter, not performance at the activity itself, which is a very interesting finding. | Họ phát hiện chính việc học đã sản sinh chất não bộ, chứ không phải việc thực hiện hành động tung hứng. Đó là một phát hiện thú vị. | en-vi |
It also reinforced this idea, which should go over well here as well, that multilingual people outperform monolingual people on most standardized tests by about 15%. | 這也支持了一個想法， 在此這想法應該也很能被接受， 就是：會說多種語言的人 比只說單一語言的人 標準化測驗的成績高出約15%。 | en-zh-tw |
There's something that happens in the brain from that kind of activity. | Quelque chose se produit dans le cerveau avec ce genre d'activités. | en-fr |
Andrea Kuszewski, speaking at Harvard, talked about these five things that people do to increase their grey matter and to teach themselves to increase their fluid intelligence. | 安卓亞克瑟斯基在哈佛的演說中談到 可以做這五件事情來增加灰白質， 來教導自己， 增加自己的「流質智力」。 | en-zh-tw |
"Fluid intelligence" is the intelligence we use to problem-solve. | A „folyékony intelligenciát" problémamegoldásra használjuk. | en-hu |
It's different from crystalline intelligence, it helps us problem-solve. | היא שונה מאינטליגנציה גבישית, היא עוזרת לנו לפתור בעיות. | en-he |
She identified, from the research, that there were five things you could do: seek novelty, challenge yourself, think creatively, do things the hard way and network. | והיא זיהתה, מתוך המחקר, שיש חמישה דברים שאפשר לעשות: לחפש דברים חדשים, לאתגר את עצמך, לחשוב באופן יצירתי, לעשות דברים בדרך הקשה וליצור קשרים. | en-he |
Think about those five things. | Pensem nessas cinco coisas. | en-pt-br |
Any of you play video games? | 有人玩电子游戏吗？ | en-zh-cn |
Does it resemble the basic pattern of a video game to you in any way? | 어찌 보면 게임의 기본 요소와 비슷하지 않나요? | en-ko |
These are five things that recur in all very successful video games. | אלה חמישה דברים שחוזרים על עצמם בכל משחקי הוידאו המאוד מוצלחים. | en-he |
It also is connected to a constant and exponential increase in learning. | זה גם קשור לגידול אקספוננציאלי בלמידה. | en-he |
Video games fundamentally present a continuous process of learning to users. | Jocurile video oferă utilizatorilor un proces continuu de învățare. | en-ro |
They don't just learn for a little while and then stop. | فهم لا يتعلمون لفترة قصيرة ثم يتوقفون. | en-ar |
They're constantly evolving and moving forward. | Chúng liên lục phát triển và tiến lên. | en-vi |
It may, in fact, help us to explain the Flynn effect, finally. | Faktanya, hal ini akhirnya membantu kita mengerti efek Flynn. | en-id |
The "Flynn effect," for those of you who don't know, is the pattern that human intelligence is actually rising over time. | Bagi yang tidak tahu, efek Flynn itu pola di mana kecerdasan manusia meningkat waktu ke waktu | en-id |
So if we look at the history of IQ, people, in fact, are getting smarter. | JIka dilihat dari sejarah IQ, faktanya orang semakin cerdas. | en-id |
In the US right now, average IQ is rising at .36 points of IQ per year. | כיום בארה"ב, הממוצע עולה ב-0.36 נקודות בכל שנה. | en-he |
What's been very interesting is that in some countries -- not to call anyone out, but Denmark and Norway -- in some countries, overall crystalline IQ has stopped or slowed down or declined. | Điều thú vị là trong một số nước -- tôi không muốn gọi tên cụ thể, nhưng Đan Mạch và Na Uy -- trong một số nước, tổng IQ kết tinh đã dừng hoặc giảm nhẹ hoặc suy giảm. | en-vi |
In other countries, though, particularly when looking at fluid IQ, fluid intelligence, the number is increasing, and the rate of fluid intelligence increase is increasing, starting in the 1990s. | אבל במדינות אחרות, ובמיוחד כשמסתכלים על שכל זורם, חכמה זורמת, המספר עולה, וקצב העליה של האינטליגנציה הזורמת הולך וגובר, החל משנות ה-90. | en-he |
Coincidence? I think not. | Coincidência? Acho que não. | en-pt-br |
(Laughter) In fact, games are wired to produce a particular kind of reaction in people. | (웃음) 사실 게임은 이용자의 특정 반응을 이끌어내도록 만들어졌습니다 | en-ko |
So we've got this learning brain increase, multitasking brain increase connection, and we also have a strong dopamine loop in the brain. | Yani beynin öğrenim gücünü arttırdık, çoklu görev beyin bağlantılarını arttırdık ve beynimizde güçlü bir dopamin döngümüz var. | en-tr |
As games present a challenge, and you struggle to achieve that challenge and you overcome it, dopamine is released in your brain. | כאשר משחק מציב אתגר, ואתם מתקשים אתו, ואתם מתגברים עליו משתחרר דופמין במוח. | en-he |
And that produces an intrinsic reinforcement. | Ваш организм испытывает приятное ощущение. | en-ru |
In the words of Judy, that produces an intrinsic reinforcement that causes you to go back and keep seeking that activity over and over again. | По словам Джуди, это приятное ощущение заставляет вас возвращаться и продолжать выполнять похожие испытания снова и снова. | en-ru |
So this is really powerful stuff. | Это действительно мощная вещь. | en-ru |
I want to introduce you to an educator who understands this in intricate detail, named Ananth Pai. | Vorrei presentarvi un docente che conosce questo processo nel dettaglio, Ananth Pai. | en-it |
Ananth was a very successful businessperson who worked on process reengineering. | Ananth nagyon sikeres üzletember volt, folyamat-újratervezésen dolgozott. | en-hu |
When his kids went into school in White Bear Lake, Minnesota, a suburb of Minneapolis-Saint Paul, he saw the education system and decided he wanted to do something about it. | عندما ذهب أولاده الى المدرسة في وايت بير ليك، مينيسوتا وهي من ضواحي منيابولس سانت بول، اطلع على النظام التعليمي وقرر أن يقوم بعمل شيء حياله. | en-ar |
So as an adult, he went back and got a master's in [Education] and took over a class at White Bear Lake Elementary School. | Felnőttként visszament és oktatásból mesterdiplomát szerzett, majd átvett egy osztályt a White Bear Lake Általános Iskolában. | en-hu |
Ananth Pai replaced the standard curriculum with a video game based curriculum of his own design, separating the kids into leaning styles and giving them Nintendo DS's and computer games -- everything off the shelf, nothing custom -- giving them Nintendo DS's and computer games that were both individual and social to p... | Анант Пай заменил стандартную учебную программу на программу, основанную на видеоиграх. Он разделил детей на группы и дал им поиграть в Nintendo DS — всё из магазина, ничего специализированного — он давал им поиграть в Nintendo DS и другие компьютерные игры. Одни были рассчитаны на одного игрока, другие — на несколько.... | en-ru |
Let me tell you what happened. | Les diré qué pasó: | en-es |
In the space of 18 weeks, Mr. Pai's class went from a below-3rd-grade level in reading and math to a mid-4th-grade level in reading and math. | خلال 18 أسبوع، انتقل صف السيد باي من مستوى أدنى من الصف الثالث في القراءة والرياضيات إلى منتصف الصف الرابع في القراءة والرياضيات. | en-ar |
In 18 weeks of a game-based curriculum. | 18 hét játék alapú tantervben. | en-hu |
More importantly, when you talk to the children, when they're interviewed on television, even away from Mr. Pai, they say two things over and over again, that help them learn in his class: learning is fun, and learning is multiplayer. | И когда у детей спрашивали во время интервью по телевизору даже без мистера Пая рядом, они каждый раз говорили о двух вещах, которые помогли им хорошо учиться: учёба — это весело, и учёба — это командная игра. | en-ru |
Whether they use those exact words or not, they say learning is fun and learning is multiplayer. | Liệu chúng sử dụng từ ngữ chính xác hay không, chúng nói học rất vui và học là nhiều người chơi. | en-vi |
This is the key to making that experience really successful for kids. | וזה המפתח להפיכת הניסוי הזה למוצלח עבור הילדים. | en-he |
It's also true, though, that we need to talk about the relationship between kids and violence in games. | Este adevărat că trebuie să vorbim și despre relația dintre copii și violența din jocuri. | en-ro |
Study after study very clearly tells you that violent games do not make children violent. | 여러 연구들을 통해 명백히 밝혀졌듯이 폭력적인 게임이 아이들을 폭력적으로 만들진 않습니다. | en-ko |
We also must acknowledge, however, that if you have a child predisposed to violence, violent games may help make them a better violent child. | 그러나 반드시 알아둘 것은 이미 폭력에 길들여진 아이라면 폭력적인 게임이 더 폭력적인 아이로 만들 수 있다는 거예요. | en-ko |
If they train kids to do other things, they also will train that, and we need to accept that, and we need to start understanding the connection between games as a form of training. | چون در کنار آموزش دادن کارهای دیگر به بچهها خشونت را هم آموزش میدهند، و باید این را قبول کنیم، و باید ارتباط میان بازیها را بهعنوان شکلی از آموزش درک کنیم. | en-fa |
We can't blanket-say that they don't affect kids. | 我们不能一概而论， 认为游戏不会影响孩子。 | en-zh-cn |
It's not true. | این درست نیست. | en-fa |
I'd like to call the group of people who are driving this trend forward "Generation G." | Bu eğilimi ileriye götüren bir grup insanı "G Kuşağı" olarak adlandırmak istiyorum. | en-tr |
There are 126 million millennials in the United States and the EU, plus younger kids we can't yet count, that form Generation G. | Há 126 milhões de pessoas da geração Y nos Estados Unidos e na União Europeia, além de crianças mais novas, que ainda não contamos, que formam a geração G. | en-pt-br |
And the way that Generation G is different from X, Y, and all the different generations that we may belong to, is that video games are the primary form of entertainment that Generation G is consuming. | 而 G 世代和 X 世代、 Y 世代的不同之處， 以及我們其他人所屬 其他世代的不同之處， 電玩遊戲 是 G 世代的主要娛樂形式。 | en-zh-tw |
It is their primary form of entertainment. | Nó là hình thức giải trí căn bản. | en-vi |
This is already starting to have a tremendous effect on society. | Ini memicu efek luar biasa pada masyarakat. | en-id |
All around us, Generation G's desire for game-like experiences is reshaping industries, from Foursquare, which caused the mobile social networking ecosystem to start, to companies like Nike, Coke, Chase, and also Kozinga, which owes much of its success to games. | A G Generáció mindenhol megjelenő vágya a játékszerű élményre átformálja az ipart, a Foursquare-től kezdve, ami beindította a mobil közösségi hálót, olyan cégekig, mint a Nike, a Coke, a Chase vagy a Kozinga, aminek sikerei többsége a játékokból ered. | en-hu |
The trend that underlies this whole pattern is called "gamification." | 在這整個模式背後的 趨勢就叫做「遊戲化」。 | en-zh-tw |
It's a word that many of you, I'm sure, have heard. | Saya yakin Anda pernah dengar. | en-id |
A simple definition of gamification is it's the process of using game thinking and game mechanics to engage audiences and solve problems. | Uma definição simples de gamificação é o processo de usar o pensamento e a mecânica do jogo para envolver o público e resolver problemas. | en-pt-br |
Part of the reason gamification has become such an emergent topic right now is because of Generation G's effect on culture and society already. | 游戏化的一部分现在已经 成为了一个新兴话题， 源于G世代对与文化和社会的影响。 | en-zh-cn |
Their expectations are different. | auf Kultur und Gesellschaft. Ihre Erwartungen sind andere. | en-de |
Some examples of gamification that you may have seen that are really fascinating to me are the emergence of in-dash[board] games in cars. | Einige alltägliche Beispiele für Gamifikation, für mich sehr faszinierend, ins Armaturenbrett von Autos integrierte Spiele. | en-de |
Today, if you buy a hybrid or an electric vehicle, you'll almost certainly see the product of a hundred million dollars' worth of tooling and research and development, in the form of a Tamagotchi-style game, in a dashboard designed to make you a more ecological driver. | Wenn heute ein Hybrid- oder Elektrofahrzeug gekauft wird, sieht man fast immer das millionenschwere Produkt der Fahrzeugausstattung, Forschung und Entwicklung in Form von Tamagotchi-gleichen Spielen im Armaturenbrett, um ein ökologischerer Fahrer zu sein. | en-de |
Most of the game mechanics are very simple: a plant grows as you drive more ecologically and withers if you don't, like those virtual pets Tamagotchi. | معظم آليات الألعاب بسيطة جداً: في كل مرة تقود بشكل بيئي تنمو نبتة وتذبل نبتة في حال لم تقم بذلك. كما حال حيوانات تماغوتشي الافتراضية | en-ar |
This is an example of gamification at work. | Ein Beispiel von Gamifikation im Gange. | en-de |
Another really interesting example is a thing called "speed camera lottery," designed by Kevin Richardson, based in San Francisco, works for MTV. | Un altro esempio molto interessante è la "speed camera lottery", progettata da Kevin Richardson di San Francisco, che lavora per MTV. | en-it |
Awesome guy. | Un tip nemaipomenit. | en-ro |
This is the concept in speed camera lottery: you know those speeding cameras that you pass by, and they take your picture and send you a ticket? | Ez a traffipax kamera alapelképzelése: ismerik a traffipaxokat, amelyek mellett, ha elhaladunk lefotóznak és küldik a büntetést? | en-hu |
In many Scandinavian countries, the ticket you get is actually based not only on how fast you were going, but how much money you make: the more you make, the bigger the ticket. | הדו"ח שאתם מקבלים לא מבוסס על המהירות בה נהגתם, אבל בכמה אתם מרוויחים: ככל שמרוויחים יותר, כך הדו"ח גדול יותר. | en-he |
Kevin reengineered a speeding camera in Sweden that instead of just giving tickets to people who drive over the speed limit that pass the camera, anybody who drives under the limit is entered into a lottery to win the proceeds of the people who speed. | Kevin ha riprogettato una telecamera di controllo in Svezia che invece di fare solo multe a coloro che guidavano oltre il limite e passano sotto la telecamera, chiunque guidi al di sotto del limite di velocità partecipa a una lotteria, e il vincitore intasca i ricavi delle multe agli infrattori. | en-it |
(Laughter) (Applause) It is game thinking -- that term I described earlier, the core foundation of gamification -- in its purest and most beautiful form: take a big, negative reinforcement loop and turn it into small, incremental positive reinforcement loop. | (Risos) (Aplausos) É o pensamento do jogo, esse termo que descrevi anteriormente, a base principal da gamificação, em sua forma mais bela e pura: pegar um grande ciclo de reforço negativo e transformá-lo em um ciclo positivo pequeno e incremental. | en-pt-br |
It had the effect of dropping speed by over 20% at that point of intervention. | Nó có tác dụng làm giảm 20% tại thời điểm can thiệp. | en-vi |
Corporations have also become aware of the trend of gamification and the effect of games on people like Generation G. | 企業也開始意識到遊戲化的趨勢， 以及遊戲對於 G 世代有什麼影響。 | en-zh-tw |
Gartner Group says that by 2015, 70% of all the Global 2000, the biggest companies in the world, will be actively using gamification, and 50% of their process of innovation will be gamified, which is an astonishing thing. | קבוצת גרטנר טוענת שעד שנת 2015, 70% בכל חברות קבוצת הגלובל 2,000, החברות הגדולות ביותר בעולם, ישתמשו במשחוק בצורה אקטיבית, ו-50% מתהליכי החדשנות שלהם יהיו ממושחקים, זה נתון מדהים. | en-he |
It's a huge change. | É uma enorme mudança. | en-pt-br |
What this all points to is a future that looks pretty different from the world we live in today. | All das deutet auf eine Zukunft hin, die ziemlich anders aussieht als die Welt, in der wir heute leben. | en-de |
Generation G and those driving the gamification meme forward, are advocating for a different world. | G kuşağı ve oyunlaştırmayı ileri sürenler farklı bir dünyayı savunuyor. | en-tr |
It's a world in which things move at faster pace than they did for you and me. | O lume în care lucrurile se mișcă mai rapid decât pe vremea noastră. | en-ro |
It's a world in which there are rewards everywhere for actions that people take. | C'est un monde où il y a des récompenses partout pour ceux qui agissent. | en-fr |
The rewards don't always have to be cash rewards. | Les récompenses ne sont pas forcément en liquide. | en-fr |
They can be meaningful status rewards, meaningful access rewards, meaningful power rewards. | بل يمكن أن تكون جوائز مكانة معنوية، أو جوائز انضمام، أو جوائز قوة، | en-ar |
A world in which there's extensive collaborative play. | Un mondo in cui si lavora insieme. | en-it |
This is one of the things that Generation G does so much differently than even my generation. | وهذه أحد الأشياء التي يقوم بها جيل G بشكل مختلف جداً حتى عن جيلي. | en-ar |
I remember going to school and teachers struggling to come up with exercises that we could do as a team, that would be graded as a team. | Saya ingat saat sekolah, guru memberi tugas yang bisa dikerjakan kelompok dan dinilai per kelompok. | en-id |
In the end, those group exercises always boiled down to an individual score, which distorted the way that people behaved. | Până la urmă, exista un scor individual la exercițiile de grup, care schimba comportamentul celorlalți. | en-ro |
But, Generation G plays a lot of games that are purely collaborative, in which there is group value. | Ancak G nesli grup değeri olan tamamen işbirlikçi pek çok oyun oynuyor. | en-tr |
This will also affect our world in untold ways. | זה ישפיע גם על עולמנו בצורה בל יתואר. | en-he |
And, Generation G, the fun future, is a much more global world. | و نسل جی با آیندهای سرگرمکننده، جهان یکپارچهتری خواهد داشت. | en-fa |
It turns out that we are already out of touch. | Hóa ra chúng ta đã mất liên lạc. | en-vi |
We are the generation most out of touch with our future or current children than any generation in history. | نحن جيل بعيد عن أطفالنا المستقبليين والحاليين أكثر من أي جيل في التاريخ. | en-ar |
We like to think that baby boomers' parents were the most out-of-touch people in the world. | Gostamos de pensar que os pais dos "baby boomers" eram as pessoas mais fora de contato do mundo. | en-pt-br |
They're the ones who had to deal with the summer of love and sex and drugs and all that kind of stuff. | São as que tiveram que lidar com o verão de amor, sexo, drogas e todo esse tipo de coisa. | en-pt-br |
We still make phone calls. | Chúng ta vẫn gọi điện. | en-vi |
(Laughter) I mean, we are the ones with the problem, and we are going to be the most out-of-touch generation in history. | (Lachen) Ich denke wir sind diejenigen mit Problemen, und wir werden als realitätsfremdeste Generation in die Geschichte eingehen. | en-de |
Of course, it's also true, and I'm here to tell you: the kids are alright. | البته، این مسئله نیز درست است، و من اینجا هستم که به شما بگویم: که کودکان مشکلی ندارند. | en-fa |
They're going to be just fine. | Andrà tutto bene. | en-it |
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