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That form of commoditization has been tremendous for Google and horrible for almost everyone else. | Este modo de comercializar ha sido excelente para Google y terrible para casi todos lo demás. | en-es |
And I believe, to a first order, it is over -- not because index search is going away, but because, like word processing, it's gone from the most important application we all had, to just another thing we do. | Và tôi tin là, về cơ bản, nó đã kết thúc -- không phải vì tìm kiếm chủ mục sắp biến mất, mà bởi vì, giống như xử lý văn bản. Từ ứng dụng quan trọng nhất chúng ta có, nó trở thành một thứ bình thường ta vẫn làm. | en-vi |
And you see this in mobile in particular. | Vemos isso, em especial, nos telemóveis. | en-pt |
Because in mobile, people have found other ways to find what they want. | چون در تلفن همراه، مردم برای یافتن چیزهای مورد نیازشان راههای دیگری پیدا کردهاند. | en-fa |
Index search is too disruptive on a cell phone, so the rate of index search is a small fraction on cell phones to what it is on desktops. | Поиск по индексу слишком проблематичен на мобильных телефонах, поэтому их показатели поиска по индексу составляют малую часть от показателей настольных компьютеров. | en-ru |
And that is the leading indicator that Google's recovery, if you will, will be in something other than search. | Vous avez là l'indicateur principal que la guérison de Google, pour ainsi dire, passera par autre chose que la recherche. | en-fr |
The third hypothesis I have is no longer controversial, but it's important to understand what happened. | Моя третья гипотеза больше не спорная, но очень важно понять, что произошло. | en-ru |
If the left-hand side of this equation is the open-source World Wide Web, with its belief in the long tail, its belief in an absence of regulation, of an absence of security and control, it's really a frontier. | Si a la izquierda de la ecuación está la World Wide Web de código abierto, con su creencia en la larga cola, en la ausencia de regulaciones, en la carencia de seguridad y control, es una verdadera frontera. | en-es |
Apple came along with a different vision. | אפל נכנסה למשחק עם חזון אחר. | en-he |
They said, "We think the Web is dead. | قالوا: "إننا نؤمن بأن الشبكة قد اندثرت. | en-ar |
We're going to go on the internet, because that's the big data store, and we're going to provide you with branded, thoughtful, value-added, copyright-protected content." | Chúng tôi sẽ lên mạng internet, bởi vì đó là kho dữ liệu lớn, và chúng tôi sẽ cung cấp cho bạn những nội dung có thương hiệu, sâu sắc, có giá trị và được bảo vệ bản quyền." | en-vi |
And people have overwhelmingly chosen that over Google's vision. | 人們壓倒性地轉換跑道 離 Google 而去了。 | en-zh-tw |
Over the last three years, Apple's gone from being an also-ran in computers to this year they will ship approximately 100 million internet-enabled devices. | Bundan birkaç yıl öncesine dek yarışı kaybeden Apple, son üç sene içerisinde İnternet'e bağlı 100 milyon cihaz satmaya başladı. | en-tr |
One hundred million. | 一億台。 | en-zh-tw |
They'll probably be just short of that. | وربما سيكون العدد غير كافٍ. | en-ar |
The point here is, it's Apple's world. | Дело в том, что это мир Apple. | en-ru |
We're lucky to be part of it, because Steve is quite intolerant about who he lets in. | יש לנו מזל שאנו חלק ממנו, כי סטיב בורר בקפידה את מי הוא מכניס לעולם שלו. | en-he |
(Laughter) But think about this: imagine Georgia in the Civil War. OK? | (Tiếng cười) Nhưng hãy nghĩ về điều này: Tưởng tượng Georgia trong nội chiến. | en-vi |
Apple is Sherman, World Wide Web is Joe Johnston. | 애플은 셔먼이고 월드와이드웹은 조 존스턴이죠. | en-ko |
And the point is, they've lost. | 重點是，蔣斯頓他們輸了。 | en-zh-tw |
So the Web is looking at this and going, "My God, we've got to come back." | 웹은 이를 보고선 "주님, 우리는 돌아가야겠어요." | en-ko |
And the cost in order to do this is they have to sacrifice Google. | E o custo para fazer isso é sacrificar o Google. | en-pt-br |
So Google has pushed the pendulum of technology to the absolute limit of commoditization, to the point where people who spent their whole lives developing really valuable, compelling entertainment and really valuable, compelling journalism and really valuable, compelling novels, can't make money doing it anymore. | بنابراین گوگل آونگ فناوری را به انتهای آن رسانیده است، به نقطهای که افرادی که تمام زندگیشان را صرف توسعه سرگرمیهای با ارزش و جذاب و ژورنالیسم با ارزش و جذاب و رمانهای با ارزش و جذاب کردهاند، دیگر نمیتوانند از این طریق پول در آورند. | en-fa |
So the Web said, "OK, if Google's over here, and Apple's here, HTML 5, the next generation, is going to be on the other side of Apple." | Vậy là mạng lưới toàn cầu nói: "Được rồi, nếu Google kết thúc ở đây và Apple ở đây, HTLM 5, thế hệ kế tiếp, sẽ ở phía bên kia của Apple." | en-vi |
So the new battle, instead of being commoditization versus the App Store, is going to be between the App Store and highly differentiated content. | بنابراین جنگ جدید، به جای اینکه بین اطلاعاتدهی و App Store باشد، بین App Store و محتواهای کاملاً متمایز خواهد بود. | en-fa |
If you don't know what HTML 5 is, let me help you understand. | 若各位不知道 HTML 5 是什麼， 讓我協助各位了解一下， | en-zh-tw |
It is a programming language. | Это язык программирования. | en-ru |
But it's a profound one. | Ma è molto profondo. | en-it |
Because for the first time, you're going to be able to construct a web page where the entire thing can have embedded interactivity, can have video, audio, whatever it is that you want. | Pentru prima dată, vei putea face o pagină Web interactivă, cu video, audio, orice vrei. | en-ro |
But no more Flash boxes. | Mas não mais caixas Flash. | en-pt-br |
And it's a huge, huge change, because it essentially opens up a new canvas. | و این تغییری بسیار بسیار بزرگ است، چون اساساً دروازهای جدید را میگشاید. | en-fa |
And it doesn't just open it up for The New York Times, it opens it up for everybody on WordPress, it opens it up for every band ... | не только для The New York Times, но для всех пользователей WordPress, для каждой группы... | en-ru |
Because suddenly, the ability to produce a differentiated, highly compelling, value-added -- maybe even monetizable -- product will be there. | Deoarece, brusc, abilitatea de a crea un produs diferit, captivant, cu valoare adăugată, poate chiar plătit, va fi acolo. | en-ro |
And what's really interesting is, thanks to Apple, there's nothing that commoditizers can do about you. | É realmente interessante que, graças à Apple, os "comoditizadores" não podem fazer nada. | en-pt-br |
Apple may try to stop us, but I don't think they will. | Apple может попытаться остановить нас, но не думаю, что станет. | en-ru |
I think they're smarter than that. | Acho que são espertos demais pra isso. | en-pt-br |
So the key point is, I don't know where we're going to stop as the pendulum swings back. | Ideea e că nu știu unde ne vom opri, când pendulul se va întoarce. | en-ro |
But I think the days of hypercommoditization are behind us. | اما فکر میکنم روزهای فوقاطلاعاتدهی را پشت سر گذاشتهایم. | en-fa |
And we can all play in this. | Y todos podemos participar. | en-es |
In a moment I'm going to tell you how I'm doing it personally. | Şimdi size şahsi yöntemimi söyleyeceğim. | en-tr |
Tablets. | Планшеты. | en-ru |
This is the other side of why Windows is dead. | 這是為什麼 Windows 沒戲唱的另一個原因。 | en-zh-tw |
If any of you does not own an iPad -- Look, I don't own any Apple stock, so I have no axe in this, but seriously, if you don't own an iPad, you cannot possibly understand the most important things going on now. | Nếu có ai trong số các bạn không sở hữu một chiếc iPad -- Tôi không sở hữu bất cứ sản phẩm nào của Apple, nên tôi không có mục đích cá nhân trong đây, nhưng nghiêm túc mà nói, nếu bạn không có iPad, bạn không thể hiểu những điều quan trọng nhất đang diễn ra. | en-vi |
(Laughter) No, I'm really serious about this. | (Risos) Não. Estou a falar muito a sério. | en-pt |
And I think the most important point is that the other players on this thing, at the moment, have made no impact. | Cred că cel mai important lucru e că ceilalți competitori, în acest moment, nu au nicio influență. | en-ro |
And keep in mind, it was our investment that built Palm's webOS that HP's shipping soon, eventually, someday. | Nu uitați că investiția noastră a creat rețeaua Web Palm pe care HP o va livra cândva, într-o zi. | en-ro |
(Laughter) I think it's highly probable Apple wins this thing with market share closer to what they have on the iPod than to what they have on the iPhone. | (צחוק) אני חושב שיש סבירות גבוהה שאפל תנצח בקרב הזה עם פלח שוק קרוב יותר לזה שיש להם עם האייפד מאשר לזה שיש להם עם האייפון. | en-he |
That would be 70 or 80%. | %70-80 ihtimal veriyorum. | en-tr |
If that's right, Apple's going to be 50 to 100 billion dollars bigger in a few years than they are today. | لو كان ذلك صحيحًا، ستزيد أبل من 50 إلى 100 مليار دولار في بضع سنين مما هي عليه اليوم. | en-ar |
And I literally don't see anybody else even challenging them. | Non vedo letteralmente nessun altro a sfidarli. | en-it |
It's really important to understand that Apple's cost structure is so favorable relative to everybody else, it's almost impossible to imagine any of the cell phone guys, particularly Android guys, catching up. | 很重要的是，要了解 Apple 的成本結構 相對於其他人，是很有優勢的， 幾乎是不可能想像 有任何手機業者， 特別是安卓業者，能追上來。 | en-zh-tw |
Because Apple's gross margins exceed the retail price of almost every Android phone. | 因為 Apple 的毛利 幾乎超過了所有安卓手機的零售價。 | en-zh-tw |
Here is the one that I want to leave you with as an investment idea, first and foremost. | Quero deixar vocês, primeiro, com uma ideia de investimento. | en-pt-br |
The mania on Wall Street is about social. | Phố Wall phát cuồng về mạng xã hội | en-vi |
Social is a sideshow. | Social es un espectáculo secundario. | en-es |
And I say this as somebody whose fund has most of its money in Facebook. | Digo isto enquanto alguém cujos fundos estão quase todos no Facebook. | en-pt |
It is a one-off. | Es un hecho aislado. | en-es |
This is not ... | 이건.. | en-ko |
To borrow a phrase from Star Wars: this is not the mania you are looking for. | Pour paraphraser <i>Star Wars</i> : <i>ce n'est pas l'engouement que vous cherchez.</i> | en-fr |
The one we're talking about will be so much bigger than this. | andan buscando. De la que estamos hablando será mucho mayor que ésta. | en-es |
Facebook has won. | Facebook ha vinto. | en-it |
It is the new Windows. OK? | 它是新的 Windows。 | en-zh-tw |
A few other guys -- Twitter, Yelp, Skype, LinkedIn -- are building successful platforms that are much smaller than what Facebook has. | Twitter, Yelp, Skype, LinkedIn gibi bazı şirketler de iyi platformlar kuruyorlar ama bunlar Facebook'a kıyasla çok daha küçük. | en-tr |
And they'll be successful. | Et leur succès continuera. | en-fr |
But everybody else coming along is going to have to follow the Zynga model. | اما هر کس دیگری که دارد وارد عرصه میشود باید از مدل Zynga تبعیت کند. | en-fa |
They're going to have to make themselves subordinate to the platform of Facebook. | הם יהיו חייבים להכפיף את עצמם לפלטפורמה של פייסבוק. | en-he |
And Zynga's inability to build anything successful off of Facebook, I think, is the key indicator of why this platform is so powerful. | 그리고 Zynga가 페이스북 없이는 어떤 것도 성공시키지 못하는 것이 플랫폼이 얼마나 막강한지 보여주는 척도라고 생각합니다. | en-ko |
So if you do a start-up today in the social world, build it on top of Facebook. | Deci dacă vă lansați astăzi pe platformele sociale faceți-o pe Facebook. | en-ro |
But the most important piece of advice is: forget social. | Social es ahora una característica, no una plataforma. | en-es |
Social is now a feature, it's not a platform. | Соцсеть теперь функция, а не платформа. | en-ru |
So embed social, the same way that Catherine said, "Embed gamification into everything." | 그러니 소셜은 끼워 넣으세요. 같은 방식으로 캐서린이 말했습니다. "모든 것에 게임적 요소를 집어넣으세요" | en-ko |
It's all about engagement. | بحث فقط مشغول ساختن است. | en-fa |
The future is going to be different. | سيكون المستقبل مختلفًا، أليس كذلك؟ | en-ar |
And the core question is: What are we all going to do about it? | Và câu hỏi cốt lõi là: Tất cả chúng ta sẽ làm gì về điều đó? | en-vi |
What I do is very simple: I believe in full-contact investing. | کاری که من میکنم خیلی ساده است: من به سرمایهگذاری کامل-تماس معتقدم. | en-fa |
So I looked at HTML 5 about a year ago, and I said, "This thing could be really important. How do I find out?" | Así que, encontré a HTML 5 hace aproximadamente un año y dije, "Esto puede ser muy importante. ¿Cómo me entero?" | en-es |
So my band, Moonalice, which, a couple years ago, did an album with T Bone Burnett, that we thought was going to be a huge hit and blah, blah, blah ... | لذا ففرقتي الموسيقية المسماه موناليس، التي أصدرت قبل عامين باقة عنائية مع تي بون بارنيت، التي نعتقد أنها ستكون أغاني ناجحة للغاية، وما إلى ذلك... | en-ar |
Well, we learned that nobody cared about hippie music done by old folks, so -- (Laughter) So we put it all onto the net, went on Facebook and Twitter. | Мы узнали, что никому нет дела до музыки хиппи от стариканов, так что... (Смех) Мы разместили всё это в сети, перешли на Facebook и Twitter. | en-ru |
We started doing things called "Twittercasts," the first live concerts and then prerecorded concerts, distributed over Twitter. | "트위터캐스트"라고 하는 것도 시작했습니다. 처음엔 라이브 콘서트였고, 다음엔 녹화된 콘서트들이 트위터를 통해 배급됐습니다. | en-ko |
Then we started using live stream, the same thing we're using here today, to do internet-based live video of our shows. | Sau đó chúng tôi bắt đầu dùng live stream, giống như cái chúng ta đang dùng ở đây, để làm live video các buổi diễn của trên internet. | en-vi |
And then recently, we bought a satellite network. | ואז לאחרונה, קנינו רשת לוויינית. | en-he |
Why? 'Cause it cost less than three months of what our manager used to cost. | Por quê? Porque custa três meses menos do que nosso empresário custava. | en-pt-br |
(Laughter) And right now, we broadcast every one of our shows -- other than the U2 show -- live, in HTML 5, via satellite, in a system we totally control. | (ضحك) والآن، نبثُ الجميع في عروضنا الخاصة... بخلاف عرض فرقة الروك يو تو/U2... مباشرة باستخدام الإصدار الخامس للغة الترميز للنص المُدمج، بواسطة القمر الصناعي، في نظامٍ نقوم بالتحكم فيه تمامًا. | en-ar |
We have an app that's about to ship within the next month. | Temos um aplicativo que está prestes a ser lançado no próximo mês. | en-pt-br |
It's -- "app" is the wrong term; our website is being upgraded to HTML 5. | "اپلیکیشن" عنوان نادرستی است؛ وبسایت ما در HTML 5 بروز میشود. | en-fa |
And in it, you will be able, from any phone, anywhere, to play any song we've ever played live and view any live video that we have, which is 150, 200 shows. | Et dessus, depuis votre téléphone, et de partout, vous pourrez passer n'importe quel morceau que nous avons joué en <i>live</i> et voir toutes nos vidéos <i>live</i>, soit, en tout, 150 à 200 concerts. | en-fr |
Now, it cost practically nothing to do this. | Praticamente não custa nada fazer isto. | en-pt |
And we're this teeny-weeny little band. | Și suntem o trupă mică. | en-ro |
Now, I know more about technology than most people, but that's just because I know more than most people who are 55. | אני מבין בטכנולוגיה הרבה יותר מרוב האנשים, אבל זה רק בגלל שאני יודע יותר מרוב האנשים בני 55. | en-he |
But people who are 18 to 20, who live in this world, are going to be able to use these platforms in music and everywhere else in a fundamentally different way. | 현시대를 살고 있는 18-20세 사람들은 앞으로 이 플랫폼을 음악이나 다른 모든 분야에 자유자재로 이용할 수 있을 것입니다. | en-ko |
I think creativity is coming back. | Cred că creativitatea revine. | en-ro |
Moonalice is something that's built around that. | مونالیس یک مورد از آن است. | en-fa |
We have poster artists for every single show. | У нас есть дизайнеры плакатов для каждого шоу, | en-ru |
We have photographers who work every show, we have painters. | Tenemos fotógrafos trabajando en cada show, tenemos pintores. | en-es |
And the notion is, I believe that creativity has been stifled, not so much by technology, but by the general deterioration of American culture -- you know, people's unwillingness to be educated, this notion that we have to fall back on ritual and beliefs, instead of facts. | Cred că creativitatea a fost sufocată, dar nu atât de mult de tehnologie, cât de degradarea culturii americane, reticența oamenilor de a se educa, noțiunea că trebuie să ne bazăm pe ritualuri și credințe, nu pe fapte. | en-ro |
But I think technology is finally going to do us a favor. | Nhưng tôi nghĩ công nghệ cuối cùng sẽ giúp ích cho chúng ta | en-vi |
I think it's finally going to give us the tools to make us independent. | فکر میکنم دارد ابزاری به ما میدهد تا ما را مستقل سازد. | en-fa |
And there's little glimmers, right? | وفي الأفق بصيص ضئيل، أليس كذلك؟ | en-ar |
We see the Arab Spring and the impact that Twitter and Facebook had. | Nós vemos a Primavera Árabe e o impacto que o Twitter e o Facebook tiveram. | en-pt-br |
Pretty exciting. | Plutôt enthousiasmant. | en-fr |
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