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But you know, I have a problem with children's books: I think they're full of propaganda. | אבל אתם יודעים, יש לי בעיה עם ספרי ילדים: אני חושב שהם מלאי תעמולה. | en-he |
At least an Indian trying to get one of these American books in Park Slope, forget it. | לפחות הודי שמנסה להשיג אחד מהספרים האמריקאיים האלה בפארק סלופ, תשכחו מזה. | en-he |
It's not the way I was brought up. | Ja nisam tako vaspitan. | en-sr |
So I said, "I'm going to counter this with my own propaganda." | Så jag sa, "Jag skall bemöta detta med min egen propaganda." | en-sv |
If you notice carefully, it's a homosexual couple bringing up a child. | 如果你有仔细观察的话 会发现是一对男同性恋在抚养小孩 | en-zh-cn |
You don't like it? | Jums tai nepatinka? | en-lt |
Shake it, and you have a lesbian couple. | Schud ermee, en je hebt een lesbisch stel. | en-nl |
(Laughter) Shake it, and you have a heterosexual couple. | (خنده) تکانش بدهید، و یک زوج با جنسيت مخالف خواهید داشت. | en-fa |
You know, I don't even believe in the concept of an ideal family. | 음, 저는 이상적인 가정에 대한 개념을 믿지 않습니다. | en-ko |
I have to tell you about my childhood. | 제 어린시절 얘기를 해드려야겠군요. | en-ko |
I went to this very proper Christian school taught by nuns, fathers, brothers, sisters. | Išao sam u strogu hrišćansku školu gde su predavale kaluđerice, kaluđeri, časne sestre i braća. | en-sr |
Basically, I was brought up to be a good Samaritan, and I am. | وتربيت في الأساس لأصبح سامريًا صالحًا وأنا كذلك. | en-ar |
And I'd go at the end of the day to a traditional Hindu house, which was probably the only Hindu house in a predominantly Islamic neighborhood. | 每天傍晚我都會去一間傳統印度教的會館, 這大概是在回教徒群居區裏 唯一的一間印度教會館。 | en-zh-tw |
Basically, I celebrated every religious function. | あらゆる宗教行事を お祝いしていました | en-ja |
In fact, when there was a wedding in our neighborhood, all of us would paint our houses for the wedding. | در واقع، زمانیکه در محله ما عروسي بود، همه ما خانههایمان را برای عروسی رنگ میکردیم. | en-fa |
I remember we cried profusely when the little goats we played with in the summer became biriani. | Lembro-me que choramos copiosamente quando os cabritinhos com os quais brincávamos no verão viraram biriani. | en-pt-br |
(Laughter) We all had to fast during Ramadan. | (Smiekli) Ramadāna laikā mums visiem bija jāgavē. | en-lv |
It was a very beautiful time. | Det var en meget smuk tid. | en-da |
But I must say, I'll never forget, when I was 13 years old, this happened. | Taču man jāatzīst, ka nekad neaizmirsīšu to, kas ar mani notika 13 gadu vecumā. | en-lv |
Babri Masjid -- one of the most beautiful mosques in India, built by King Babur, I think, in the 16th century -- was demolished by Hindu activists. | बाबरी मस्जिद -- सबसे खूबसूरत मस्जिदों में एक, बाबर के द्वारा बनायीं गयी, मैं सोचता हूँ, सोलहवी शताब्दी में -- हिंदू कार्यकर्ताओं के द्वारा गिरा दी गयी | | en-hi |
This caused major riots in my city. | Αυτό προκάλεσε έκτροπα στην πόλη μου. | en-el |
And for the first time, I was affected by this communal unrest. | นั่นเป็นครั้งแรก ที่ผมได้รับผลกระทบ จากเหตุการณ์ความไม่สงบ | en-th |
My little five-year-old kid neighbor comes running in, and he says, "Rags, Rags. | Mój mały pięcioletni sąsiad przybiegł i powiedział : "Rags,Rags | en-pl |
You know the Hindus are killing us Muslims. Be careful." | De hindoes zijn ons moslims aan het vermoorden. | en-nl |
I'm like, "Dude, I'm Hindu." | Ես էլ ասում եմ․ «Այ տղա, ես հդնիկ եմ»։ | en-hy |
(Laughter) He's like, "Huh!" | (Juokas) O jis: "Ką?" | en-lt |
You know, my work is inspired by events such as this. | אתם יודעים, העבודה שלי קיבלה השראה מארועים כמו זה. | en-he |
Even in my gallery shows, I try and revisit historic events like Babri Masjid, distill only its emotional residue and image my own life. | Aj na mojich výstavách sa snažím vracať k historickým udalostiam ako je Babri Masjid, aby som z nich vyňal len emocionálny zvyšok a zobrazil môj vlastný život. | en-sk |
Imagine history being taught differently. | Zamislite da se istorija uči drugačije. | en-sr |
Remember that children's book where you shake and the sexuality of the parents change? | זוכרים את ספר הילדים ההוא בוא אתם מנערים ומשנים את הנטיה המינית של ההורים? | en-he |
I have another idea. | Imam drugu ideju. | en-hr |
It's a children's book about Indian independence -- very patriotic. | คือหนังสือเด็กเรื่องเอกราชของอินเดีย ให้รักชาติครับ | en-th |
But when you shake it, you get Pakistan's perspective. | Wanneer je schudt, krijg je het Pakistaanse gezichtspunt. | en-nl |
Shake it again, and you get the British perspective. | Schütteln Sie es wieder und Sie kriegen die britische Perspektive. | en-de |
(Applause) You have to separate fact from bias, right. | (Duartrokitje) Ju keni nje fakt te ndar te paanshmeris. | en-sq |
Even my books on children have cute, fuzzy animals. | Sogar meine Bücher über Kinder haben zwar niedliche, flauschige Tiere. | en-de |
But they're playing geopolitics. | Tapi mereka memainkan lakon geopolitik. | en-id |
They're playing out Israel-Palestine, India-Pakistan. | Նրանք պատկերում են Իսրայել-Պաղեստին, Հնդկաստան-Պակիստան։ | en-hy |
You know, I'm making a very important argument. | आप जानते है, मैं एक बहुत महत्वपूर्ण तर्क दे रहा हूँ | | en-hi |
And my argument [is] that the only way for us to teach creativity is by teaching children perspectives at the earliest stage. | Мое заявление заключается в том, что единственный путь учить творчеству - это знакомить детей с разными точками зрения и, чем раньше, тем лучше. | en-ru |
After all, children's books are manuals on parenting, so you better give them children's books that teach them perspectives. | Dětské knížky jsou vlastně příručky rodičovství takže je ve vašem zájmu je naučit v nich vnímat perspektivu. | en-cs |
And conversely, only when you teach perspectives will a child be able to imagine and put themselves in the shoes of someone who is different from them. | 反之 只有当你教孩子用不同的角度看问题 孩子才能发挥想象 并设身处地的考虑 那些有别与他们的人 | en-zh-cn |
I'm making an argument that art and creativity are very essential tools in empathy. | Estou a fazer um argumento de que a arte e a criatividade são ferramentas essenciais para a empatia. | en-pt |
You know, I can't promise my child a life without bias -- we're all biased -- but I promise to bias my child with multiple perspectives. | Знаєте, я не можу обіцяти моїй дитині життя без упередженостей - ми усі упереджені - але я обіцяю упереджувати свою дитину різноманітними кутами зору. | en-uk |
There's a lot of exciting things happening in the design world and at IDEO this past year, and I'm pleased to get a chance to share some of those with you. | 디자인 분야에 재미있는 일들이 많이 있습니다. IDEO에서는 지난해가 그랬습니다. 그 중 몇가지 사례를 여러분들과 공유하게 되어 기쁩니다. | en-ko |
I didn't attend the first TED back in 1984 but I've been to a lot of them since that time. | 我在1984年時沒參加到第一屆的TED 但之後不勝枚舉 | en-zh-tw |
I thought it [would] kind of be interesting to think back to that time when Richard got the whole thing started. Thank you very much, Richard; it's been a big, enjoyable part of my life, coming here. | إنه لمن الممتع تذكر تلك الأوقات حينما نجح ريتشارد في بدء كل هذا. شكرًا جزيلًا ريتشارد. لقد كان المجيء إلى هنا جزءًا ممتعًا من حياتي | en-ar |
And so thinking back, I was thinking those of us in Silicon Valley were really focused on products or objects -- certainly technological objects. | Так, вспоминая, я думал, что те из нас, кто из Силиконовой долины, были весьма сосредоточены на продуктах или объектах, особенно на технологических объектах. | en-ru |
And so it was great fun in those days, and some of those of you who are in the audience were my clients. | O günler oldukça eğlenceliydi, ve seyircilerin içindeki sizlerden bazıları benim müşterilerimdi. | en-tr |
We'd come in with some prototype underneath a black cloth and we'd put it on the conference table, and we'd pull off the black cloth and everybody would "ooh" and "ah." | Nous sommes venus avec un prototype dissimulé sous une cape noire, nous l'avions posé sur la table de conférence, et en enlevant la cape, tout le monde s'était écrié "ouh" et "ah". | en-fr |
That was a really good time. | Gerçekten güzel zamanlardı. | en-tr |
And so we'll continue to focus on products, as we always have. | Поэтому мы продолжим фокусироваться на продуктах, как и всегда. | en-ru |
And if you were here last year, I probably wrestled you to the floor and tried to show you my new EyeModule 2, which was a camera that plugged into the Handspring. | Se estiveram cá no ano passado, eu provavelmente atirei-vos ao chão ao tentar mostrar-vos o meu novo EyeModule 2, que era uma câmara ligada ao Handspring. | en-pt |
And I took a lot of pictures last year; very few people knew what I was up to, but I took a lot of pictures. | 我還照了很多相片 很多照片，但很少人知道我的用意 | en-zh-tw |
This year -- maybe you could show the slides -- this year we're carrying this Treo, which we had a lot to do with and helped Handspring design it. | Тази година... бихте ли могли да покажете слайдовете... тази година носехме този Treo, с който имахме много общо и помогнахме на Handspring за неговия дизайн. | en-bg |
Also, though we designed it a few years ago -- it's just become ubiquitous in the last year or so -- this Heartstream defibrillator which is saving lives. | Ayrıca, birkaç yıl önce tasarlamış olmamıza rağmen -- bu hayat kurtaran Hearthstream defibrillatorü ancak geçen yıl yaygınlıkla kullanılmaya başladı. | en-tr |
Maybe you've seen them in the airports? They seem to be everywhere now. | 也許你們在機場有看過?現在好像到處都有 | en-zh-tw |
Lots of lives are being saved by those. | たくさんの命がこれで救われているのです | en-ja |
And, we're just about to announce the Zinio Reader product that I believe will make magazines even more enjoyable to read. | И мы вот-вот анонсируем продукт Zinio Reader, который, я уверен, сделает журналы ещё более увлекательными для чтения. | en-ru |
So, we really will continue to focus on products. | Czyli nadal będziemy koncentrować się na produktach, | en-pl |
But something's happened in the last 18 years since Richard started TED, and that's that people like us -- I know people in other places have caught onto this for a long time, but for us, we've really just started ... we've kind of climbed Maslow's hierarchy a little bit -- and so we're now focused more and more on human-centered design, human-centeredness in an approach to design. | Aber seit Richard TED vor 18 Jahren gestartet hat, hat sich viel verändert, und die Veränderung ist, dass Typen wie wir -- Ich weiss, dass man anderswo schon seit langem daran arbeitet, aber für uns, wir haben wirklich erst vor kurzen damit angefangen neue Bedürfnishierarchieebenen zu befriedigen -- was bedeutet, dass wir vermehrt auf personenorientiertes Design achten. Mit personenorientiert meinen wir unseren designorientierten Lösungsansatz. | en-de |
That really involves designing behaviors and personality into products. | Wiąże się to z projektowaniem zachowań i osobowości produktu. | en-pl |
And I think you're starting to see that, and it's making our job even more enjoyable. | Julgo que estamos a começar a ver isso, o que está a tornar o nosso trabalho ainda mais agradável. | en-pt |
Interestingly enough, we used to primarily build 3-D models -- you know, you've seen some today -- and 3-D renderings. | In der Vergangenheit haben wir interessanterweise vorranging 3D Modelle gebaut -- Ihr wisst schon, so wie die, die ich heute gezeigt habe -- und 3D Renderings. | en-de |
Then we'd go and we'd show those as communicating our ideas. | 我々のアイディアを伝えるのにそれらを見せていたのです | en-ja |
But firms like ours are having to move to a point where we get those objects that we're designing and get them in motion, showing how they'll be used. | 很多和我们类似的厂商已经又向前迈了一步—— 对还在设计之中的产品， 给大家展示它们的用法。 | en-zh-cn |
And so in order to do that we've been forming internal video-production groups in order to make these kind of experience prototypes that show just what we mean about the man-machine relationship. | Чтобы добиться этого, мы формировали внутренние группы видеопроизводства с целью создать что-то вроде рабочих прототипов, которые демонстрируют нашу концепцию взаимоотношений «человек-машина». | en-ru |
And it's a much better way to see. | А това е много по-добър начин да се вижда. | en-bg |
It's kind of like architects who show people in their houses, as opposed to them being empty. | Come gli architetti che mostrano le persone nelle loro case, anziché farle vedere vuote. | en-it |
So I thought that I would show you a few videos to show off this new, broader definition of design in products and services and environments. | Así que pensé en mostrarles algunos videos para lucir esta nueva y más ámplia definición del diseño de productos, servicios y entornos. | en-es |
I have a few of them -- they're no more than a minute or a minute-and-a-half apiece -- but I thought you might be interested in seeing some of our work over the last year, and how it responds in video. | 這幾段影片不到一分鐘 或頂多一分半 大家應該會對影片中，我們去年的一些成果 感到有趣，及其所造成的回響 | en-zh-tw |
So, Prada New York: we were asked by Rem Koolhaas and OMA to help us conceive the technology that's in their retail store in New York. | Aşadar, Prada New York: am fost solicitaţi de Rem Koolhaas şi OMA să ajutăm la conceperea tehnologiei din magazinul lor din New York. | en-ro |
He wanted a new kind of store -- a new one -- a store that had a cultural role as well as a retail one. | Satış rolü gibi kültürel rolü de olan yeni bir tür mağaza istedi -- yeni bir tane -- | en-tr |
And that meant actually designing custom technology as opposed to just buying things off the shelf and putting them to use. | Oznaczało to projektowanie technologii na zamówienie, zamiast wdrażania technologii powszechnie dostępnej. | en-pl |
So, there're lots of things. Everything has RF tags: there's RF tags on the user, on the cards, there's the staff devices that are all around the store. | Er zijn veel dingen. Alles heeft RF-tags. Er zijn er op de gebruiker, op de kaarten, er zijn personeelstoestellen in de hele winkel. | en-nl |
You pick them up, and once you see something that you're interested in, the staff person can scan them in and then they can be shown on any screen throughout the store. | 你選你喜歡的商品 店員就會掃描進電腦 顧客就會在店里有的銀幕看到 | en-zh-tw |
You can look at color, and sizes, and how it appeared on the runway, or whatever. | Ob Farben, Grössen, wie das Stück auf dem Laufsteg präsentiert wurde, was auch immer. | en-de |
And so then the object -- the merchandise that you're interested in -- can be scanned. It's taken into the dressing room, and in the dressing room there are scanners so that we know exactly what clothing you have in the dressing room. | Entonces el objeto -- la mercancía de tu interés -- puede ser escaneado. Luego es llevado al vestidor, y en él también hay escáneres y así sabemos exactamente qué prendas tiene usted en el vestidor. | en-es |
We can put that up on a touch screen and you can play with that, and get more information about the clothing that you're interested in as you're trying it on. | Nous pouvons les afficher sur un écran tactile et vous pouvez vous amuser avec, obtenir plus d'information sur le vêtement qui vous intéresse pendant que vous l'essayez. | en-fr |
It's been used a lot of places, but I particularly like the use here of liquid crystal displays in the changing room. | Это используется во многих местах, но мне особенно нравится применение жидкокристаллических дисплеев в примерочных комнатах. | en-ru |
The last time I went to see this store, there was a huge buzz about people standing outside and wondering, "Am I going to actually get to see the people changing clothes here?" | 上次我去这家店看的时候， 很多人好奇地站在周围，议论纷纷： “啊，我该不会看到人们怎么在里面换衣服的吧？” | en-zh-cn |
But if you push the button, of course, the whole wall goes dark. | 但只要按這個鈕，整個牆就會變色 | en-zh-tw |
So you can try to get approval, or not, for whatever you're wearing. | Dus je kan proberen om al dan niet applaus te krijgen voor wat je draagt. | en-nl |
And then one of my favorite features of the technology is the magic mirror, where you put on the clothes. | Y uno de mis aditamentos tecnológicos favoritos es el espejo mágico, donde uno se coloca las prendas. | en-es |
There's a big display in the mirror, and you can turn around -- but there's a three second delay. | Er zit een groot scherm in de spiegel. Je kan ronddraaien, maar er is drie seconden vertraging. | en-nl |
So you can see what you look like from the back or all the way around, as you look. | Então você pode analisar a própria aparência, de costas ou por toda a volta, enquanto olha. | en-pt-br |
(Applause) About a year and a half ago we were asked to design an installation in the museum -- this is a new wing of the Science Museum in London, and it's primarily about digital and biomedical issues. | (Applausi) Circa un anno e mezzo fa ci hanno chiesto di progettare un'installazione al museo, questa è una nuova ala del Museo di Scienze di Londra, che tratta principalmente argomenti digitali e biomedici. | en-it |
And a group at Itch, which is now part of IDEO, designed this interactive wall that's about four stories tall. | IDEO其中一個部門Itch,他們團隊 設計了一個4層樓高的互動牆 | en-zh-tw |
I don't know if anybody's seen this -- it's pretty spectacular in the room. | インタラクティブな4階分の高さの壁をデザインしました 見た人はいますか？ なかなか壮観です | en-ja |
Anyway, it's based on the London subway system. | בכל אופן, זה מבוסס על מערכת התחתית של לונדון. | en-he |
And so you can see that the goal is to bring some of the feedback that the people who had gone to the museum were giving, and get it up on the wall so everybody could see. Just for everybody to see. | Şi astfel puteţi vedea că scopul este să aducem ceva din feedbackul pe care îl dau oamenii care merg la muzeu şi să-l punem pe perete ca să-l vadă toată lumea. Special pentru ca să-l vadă toţi. | en-ro |
So you enter your information. Then, like the London tube system, the little trains go around with what you're thinking about. | 모든 사람들을 위해서 말입니다. 그래서, 사용자는 정보를 입력하죠. 그리고, 마치 런던 지하철과 같이 작은 열차가 사용자의 생각을 가지고 움직입니다. | en-ko |
And then when you get to a station, it's expanded so that you can actually read it. | E, quando chegam a uma estação, expandem-se para se poder ler. | en-pt |
Then when you exit the IMAX theatre on the fourth floor -- mostly teenagers coming out of there -- there's this big open space that has these tables in it that have interactive games which are quite fun, also designed by Durrell [Bishop] and Andrew [Hirniak] of Itch. | Depois, quando você sai do teatro IMAX no quarto andar -- a maioria adolescentes que saem de lá -- há um grande espaço aberto com mesas, que tem jogos interativos que são bem divertidos, também projetados por Durrel [Bishop] e Andrew [Hirniak] da Itch. | en-pt-br |
And the topics include things that the museum is about: male fertility, choosing the sex of your baby or what a driverless car might be like. | Iar temele includ lucruri pe care le abordează şi muzeul: fertilitatea masculină, alegerea sexului copilului tău sau cum ar pute arăta o maşină fără şofer. | en-ro |
There's lots of room, so people can come up and understand what it is before they get involved. | Hay mucho espacio, la gente puede venir y entender de qué se trata antes de involucrarse. | en-es |
And also, it's not shown in the video, but these are very beautiful. | 그리고, 비디오에는 없지만 이것들이 매우 아름답습니다. | en-ko |
They go to the top of the wall and when they reach all the way to the top, after they've bounced around, they disperse into bits and go off into the atmosphere. | 벽의 끝까지 올라가서 천장을 닿으면 꽤 튀어다니다가 이렇게 알맹이로 흩어지게 됩다가 대기중으로 사라집니다. | en-ko |
The next video is not done by us. | Bir sonraki video bizim tarafımızdan hazırlanmadı. | en-tr |
This is CBS Sunday Morning that aired about two weeks ago. | 是CBS周日晨間新聞--兩週前播出的 | en-zh-tw |
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