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And what we're seeing here, these skyscrapers now, are commentary that are linked to content on television.
|
O que vemos aqui, estes arranha-céus, são comentários ligados ao conteúdo da televisão.
|
en-pt
|
Same concept, but looking at communication dynamics in a very different sphere.
|
แนวคิดเดียวกัน แต่เอามาใช้ศึกษาพลวัตการสื่อสาร ในบริบทที่แตกต่างออกไป
|
en-th
|
And so fundamentally, rather than, for example, measuring content based on how many people are watching, this gives us the basic data for looking at engagement properties of content.
|
从根本上,而不是,比如 根据收视率衡量内容 这个给了我们观察这些 内容参与性的最基本的资料
|
en-zh-cn
|
And just like we can look at feedback cycles and dynamics in a family, we can now open up the same concepts and look at much larger groups of people.
|
Y así como podemos mirar ciclos de respuesta y dinámicas en una familia ahora podemos abrir los mismos conceptos y mirar grupos de personas muchos más grandes.
|
en-es
|
This is a subset of data from our database -- just 50,000 out of several million -- and the social graph that connects them through publicly available sources.
|
Това е набор от данни от нашата база данни -- само 50 000 от няколко милиона -- и социалния граф, който ги свързва с публично достъпни източници.
|
en-bg
|
And if you put them on one plain, a second plain is where the content lives.
|
A ak ich dáte na jednu rovinu, druhá rovina je miesto, kde žije tento obsah.
|
en-sk
|
So we have the programs and the sporting events and the commercials, and all of the link structures that tie them together make a content graph.
|
Έχουμε λοιπόν τα προγράμματα και τα αθλητικά γεγονότα και τις διαφημίσεις, και όλες τις συνδετικές δομές που τα ενώνουν και δημιουργούν ένα γράφημα περιεχομένου.
|
en-el
|
And then the important third dimension.
|
Apoi a treia dimensiune importantă.
|
en-ro
|
Each of the links that you're seeing rendered here is an actual connection made between something someone said and a piece of content.
|
Každý z týchto spojov, ktoré tu vidíte, je skutočné prepojenie medzi niečím, čo niekto povedal, a nejakým obsahom.
|
en-sk
|
And there are, again, now tens of millions of these links that give us the connective tissue of social graphs and how they relate to content.
|
E ci sono ora decine di milioni di questi collegamenti che ci danno il tessuto connettivo dei grafici sociali e come si relazionano al contenuto.
|
en-it
|
And we can now start to probe the structure in interesting ways.
|
Iar acum putem sonda structura în moduri interesante.
|
en-ro
|
So if we, for example, trace the path of one piece of content that drives someone to comment on it, and then we follow where that comment goes, and then look at the entire social graph that becomes activated and then trace back to see the relationship between that social graph and content, a very interesting structure becomes visible.
|
Se, por exemplo, seguirmos o caminho de um pedaço de conteúdo que leva alguém a comentá-lo, e daí seguirmos até onde vai esse comentário, e daí ver todo o diagrama social que é ativado e apanhar-lhe o rasto para ver a relação entre o diagrama social e o conteúdo, torna-se visível uma estrutura muito interessante.
|
en-pt
|
We call this a co-viewing clique, a virtual living room if you will.
|
Kami menyebut ini sebuah kumpulan pemandangan-bersama (co-viewing), sebuah ruang keluarga jika Anda mau menyebutnya begitu.
|
en-id
|
And there are fascinating dynamics at play.
|
Estão dinâmicas fascinantes em jogo
|
en-pt
|
It's not one way.
|
Здесь тоже связь не односторонняя.
|
en-ru
|
A piece of content, an event, causes someone to talk.
|
Una parte di contenuto, un evento, fa parlare qualcuno.
|
en-it
|
They talk to other people.
|
Rozpráva sa s inými ľuďmi.
|
en-sk
|
That drives tune-in behavior back into mass media, and you have these cycles that drive the overall behavior.
|
A beszélgetésre hangoló viselkedés pedig visszakanyarodik a tömegmédiához, és így körforgás alakul ki, ami serkenti a viselkedés összességét.
|
en-hu
|
Another example -- very different -- another actual person in our database -- and we're finding at least hundreds, if not thousands, of these.
|
مثال آخر-- مختلف جدا-- شخص آخر في قاعدة بياناتنا-- ، نحن نجد على الاقل مئات، ان لم يكن الآلاف من هذه.
|
en-ar
|
We've given this person a name.
|
E demos um nome a esta pessoa.
|
en-pt-br
|
This is a pro-amateur, or pro-am media critic who has this high fan-out rate.
|
プロ・アマチュア(プロアマ)・メディア批評家です 幅広く影響力が及ぶので
|
en-ja
|
So a lot of people are following this person -- very influential -- and they have a propensity to talk about what's on TV.
|
Então muita gente está seguindo esta pessoa - muito influente - e elas têm a propensão de falar sobre o que acontece na TV.
|
en-pt-br
|
So this person is a key link in connecting mass media and social media together.
|
بنابراین این فرد یه ارتباط اصلی در برقراری ارتباط بین رسانه های گروهی و اجتماعی است.
|
en-fa
|
One last example from this data: Sometimes it's actually a piece of content that is special.
|
Um último exemplo destes dados: Às vezes é mesmo um pedaço de conteúdo que é especial.
|
en-pt
|
So if we go and look at this piece of content, President Obama's State of the Union address from just a few weeks ago, and look at what we find in this same data set, at the same scale, the engagement properties of this piece of content are truly remarkable.
|
Αν λοιπόν κοιτάξουμε αυτό το κομμάτι περιεχομένου, η ομιλία του προέδρου Ομπάμα για την "Κατάσταση του Έθνους" πριν από λίγες εβδομάδες, και κοιτάξουμε τι βρίσκουμε στο ίδιο σύνολο δεδομένων, στην ίδια κλίμακα, οι ικανότητες αυτού του κομματιού περιεχομένου να προκαλέσει το ενδιαφέρον είναι πραγματικά εκπληκτικές.
|
en-el
|
A nation exploding in conversation in real time in response to what's on the broadcast.
|
放送に反応して リアルタイムに 会話が広がっています
|
en-ja
|
And of course, through all of these lines are flowing unstructured language.
|
Và tất nhiên, thông tất cả các đường thẳng này là dòng chảy ngôn ngữ không cấu trúc.
|
en-vi
|
We can X-ray and get a real-time pulse of a nation, real-time sense of the social reactions in the different circuits in the social graph being activated by content.
|
Мы можем "просветить" полученное, как на рентгене, и получить пульс нации в реальном времени и оперативное восприятие общественных реакций в различных звеньях социального графа, активизирующихся посредством контента.
|
en-ru
|
So, to summarize, the idea is this: As our world becomes increasingly instrumented and we have the capabilities to collect and connect the dots between what people are saying and the context they're saying it in, what's emerging is an ability to see new social structures and dynamics that have previously not been seen.
|
Così, per riassumere, l'idea è questa: Man mano che il nostro mondo diventa sempre più tecnologico ed abbiamo la capacità di raccogliere e collegare i dati tra quello che la gente sta dicendo e il contesto in cui lo dicono, ciò che emerge è la capacità di vedere nuove strutture sociali e dinamiche che non si erano mai viste prima.
|
en-it
|
It's like building a microscope or telescope and revealing new structures about our own behavior around communication.
|
เหมือนกับการสร้างกล้องจุลทรรศน์หรือกล้องโทรทรรศน์ ที่เผยให้เราเห็นโครงสร้าง พฤติกรรมการสื่อสารของเรา
|
en-th
|
And I think the implications here are profound, whether it's for science, for commerce, for government, or perhaps most of all, for us as individuals.
|
Dan saya berpikir implikasinya sangat besar, apakah untuk sains, untuk perdagangan, untuk pemerintahan, atau mungkin yang terbesar, untuk kita sebagai indovodu.
|
en-id
|
And so just to return to my son, when I was preparing this talk, he was looking over my shoulder, and I showed him the clips I was going to show to you today, and I asked him for permission -- granted.
|
và vì vậy quay lại với con trai của tôi, khi tôi đang chuẩn bị buổi nói chuyện này, nó đang nhìn qua vai của tôi, và tôi cho nó thấy những cái đoạn phim mà tôi cho các bạn xem hôm nay, và tôi hỏi sự đồng ý của nó -- và nó chấp nhận.
|
en-vi
|
And then I went on to reflect, "Isn't it amazing, this entire database, all these recordings, I'm going to hand off to you and to your sister" -- who arrived two years later -- "and you guys are going to be able to go back and re-experience moments that you could never, with your biological memory, possibly remember the way you can now?"
|
Iar apoi am continuat: „Ce interesant! Toată baza de date, toate aceste înregistrări, o să vi le dau vouă, ție și surorii tale,” – ea a venit pe lume după doi ani – „Iar voi o să puteți merge înapoi în timp și să retrăiți clipe pe care cu memoria biologică nu vi le-ați fi putut aminti așa.”
|
en-ro
|
And he was quiet for a moment.
|
Przez chwilę nic nie mówił.
|
en-pl
|
And I thought, "What am I thinking?
|
我想「我想到哪裡去了
|
en-zh-tw
|
He's five years old. He's not going to understand this."
|
그애는 다섯살이야. 이것을 이해할 수 없을거야."
|
en-ko
|
And just as I was having that thought, he looked up at me and said, "So that when I grow up, I can show this to my kids?"
|
E proprio mentre stavo pensando questo, mi ha guardato e ha detto, "Così quando sarò grande, potrò mostrarlo ai miei bambini?"
|
en-it
|
And I thought, "Wow, this is powerful stuff."
|
그래서 제가 생각하기를, "와, 이것은 정말 파워가 센거네."
|
en-ko
|
So I want to leave you with one last memorable moment from our family.
|
Végezetül hadd mutassak Önöknek egy utolsó emlékezetes pillanatot a családi életünkből.
|
en-hu
|
This is the first time our son took more than two steps at once -- captured on film.
|
Tutaj nasz syn po raz pierwszy zrobił więcej niż dwa kroki naraz - uchwycone na filmie.
|
en-pl
|
And I really want you to focus on something as I take you through.
|
ぜひ注目してください これは 雑然とした―
|
en-ja
|
It's a cluttered environment; it's natural life.
|
Είναι ένα συγκεχυμένο περιβάλλον.
|
en-el
|
My mother's in the kitchen, cooking, and, of all places, in the hallway, I realize he's about to do it, about to take more than two steps.
|
Moje matka je v kuchyni, vaří a já jsem si uvědomil, že ze všech míst v domě to bude chodba, kde se o to pokusí, kde zvládne udělat víc jak dva kroky.
|
en-cs
|
And so you hear me encouraging him, realizing what's happening, and then the magic happens.
|
و كما تسمعوني اشجعه، مدركا ما كان يحدث، ثم حدث السحر.
|
en-ar
|
Listen very carefully.
|
Nagyon figyeljenek!
|
en-hu
|
About three steps in, he realizes something magic is happening, and the most amazing feedback loop of all kicks in, and he takes a breath in, and he whispers "wow" and instinctively I echo back the same.
|
Hemen hemen üçüncü adımda, oğlum da büyülü bir şey olduğunu fark ediyor. ve en inanılmaz geri bildirim döngülerinden biri devreye giriyor, derin bir nefes alıyor ve fısıldıyor "Vay be!" ben de dürtüsel olarak aynı şeyi tekrarlıyorum.
|
en-tr
|
And so let's fly back in time to that memorable moment.
|
Retrocedamos en el tiempo hasta ese momento memorable.
|
en-es
|
(Video) DR: Hey.
|
Видео) ДР: Хей.
|
en-bg
|
Come here.
|
иди ко мне.
|
en-ru
|
Can you do it?
|
Možeš li?
|
en-hr
|
Oh, boy.
|
Ó, fiam.
|
en-hu
|
Baby: Yeah.
|
Бебе: Да.
|
en-bg
|
DR: Ma, he's walking.
|
DR: Anne, yürüyor.
|
en-tr
|
(Laughter) (Applause) DR: Thank you.
|
(웃음) (박수) 로이: 감사합니다.
|
en-ko
|
This is a river.
|
C'est une rivière.
|
en-fr
|
This is a stream.
|
Isto é un regato.
|
en-gl
|
This is happening all over the country.
|
Това се случва в цялата страна.
|
en-bg
|
There are tens of thousands of miles of dewatered streams in the United States.
|
Десятки тысяч километров русел в США обезвожены.
|
en-ru
|
On this map, the colored areas represent water conflicts.
|
На этой карте, цветные области обозначают конфликты за воду.
|
en-ru
|
Similar problems are emerging in the East as well.
|
Hay problemas similares en el Este también.
|
en-es
|
The reasons vary state to state, but mostly in the details.
|
Alasannya berbeda dari negara bagian satu dengan yang lain, tetapi kebanyakan pada rinciannya.
|
en-id
|
There are 4,000 miles of dewatered streams in Montana alone.
|
仅在蒙大拿州就有4000英里 干涸的溪流。
|
en-zh-cn
|
They would ordinarily support fish and other wildlife.
|
通常であれば魚やその他の野生動物のためになるでしょう
|
en-ja
|
They're the veins of the ecosystem, and they're often empty veins.
|
原本是生態系統血脈的 河流如今經常乾涸了
|
en-zh-tw
|
I want to tell you the story of just one of these streams, because it's an archetype for the larger story.
|
Я хочу рассказать вам историю только об одном из таких потоков, потому что это прообраз большой проблемы.
|
en-ru
|
This is Prickly Pear Creek.
|
Це Пріклі Пір Крік.
|
en-uk
|
It runs through a populated area from East Helena to Lake Helena.
|
Discorre a través dunha área moi poboada dende o East Helena ata Lake Helena.
|
en-gl
|
It supports wild fish including cutthroat, brown and rainbow trout.
|
Podržava divlje ribe uključujući pastrve glavosjek, smeđu i duginu.
|
en-hr
|
Nearly every year for more than a hundred years ...
|
Presque chaque année depuis plus de cent ans,
|
en-fr
|
it looked like this in the summer.
|
มันกลายเป็นแบบนี้ในฤดูร้อน
|
en-th
|
How did we get here?
|
如何找到答案?
|
en-zh-tw
|
Well, it started back in the late 1800s when people started settling in places like Montana.
|
話說19世紀末期 有人開始移居像蒙大拿這樣的地方
|
en-zh-tw
|
In short, there was a lot of water and there weren't very many people.
|
Nói ngắn gọn, đã từng có rất nhiều nước và không có quá nhiều người.
|
en-vi
|
But as more people showed up wanting water, the folks who were there first got a little concerned, and in 1865, Montana passed its first water law.
|
Ama su isteyen daha çok insan ortaya çıktıkça oraya ilk gelmiş olanlar biraz endişelendiler, ve 1985'te Montana ilk su yasasını çıkardı.
|
en-tr
|
It basically said, everybody near the stream can share in the stream.
|
법은 기본적으로, 하천 주변의 사람들은 그 하천을 공유 할 수 있도록 합니다.
|
en-ko
|
Oddly, a lot of people showed up wanting to share the stream, and the folks who were there first got concerned enough to bring out their lawyers.
|
Странно, много хора се появили, които искали да споделят потока, и хората, които били там първи били достатъчно загрижени, за да доведат своите адвокати.
|
en-bg
|
There were precedent-setting suits in 1870 and 1872, both involving Prickly Pear Creek.
|
Két precedens értékű perre került sor, 1870-ban és 1872-ben, mindkettő a Prickly Pear Patakkal kapcsolatban.
|
en-hu
|
And in 1921, the Montana Supreme Court ruled in a case involving Prickly Pear that the folks who were there first had the first, or "senior water rights."
|
Şi în 1921, Curtea Supremă din Montana a stabilit într-un caz implicând Prickly Pear că oamenii care fuseseră acolo primii aveau drepturi senioriale asupra apei, ale primului venit.
|
en-ro
|
These senior water rights are key.
|
La questione dei diritti di anzianità è la chiave.
|
en-it
|
The problem is that all over the West now it looks like this.
|
Το πρόβλημα είναι ότι πλέον σε όλη τη Δύση συμβαίνει αυτό.
|
en-el
|
Some of these creeks have claims for 50 to 100 times more water than is actually in the stream.
|
Některé z těchto potoků nesou břemeno na 50 až 100krát více vody, než v nich vlastně proudí.
|
en-cs
|
And the senior water rights holders, if they don't use their water right, they risk losing their water right -- along with the economic value that goes with it.
|
E i possessori dei diitti di anzianità se non li usano rischiano di perderli insieme al valore economico che rappresentano.
|
en-it
|
So they have no incentive to conserve.
|
พวกเขาจึงไม่มีแรงจูงใจที่จะประหยัดน้ำ
|
en-th
|
So it's not just about the number of people; the system itself creates a disincentive to conserve because you can lose your water right if you don't use it.
|
Dus het gaat niet alleen om het aantal mensen. Het systeem zet aan om niet te besparen, want je kunt je waterrechten verliezen als je ze niet gebruikt.
|
en-nl
|
So after decades of lawsuits and 140 years, now, of experience, we still have this.
|
Jadi setelah tuntutan hukum selama puluhan tahun dan pengalaman selama 140 tahun, keadaannya masih seperti ini.
|
en-id
|
It's a broken system.
|
E' un sistema che non funziona.
|
en-it
|
There's a disincentive to conserve, because if you don't use your water right, you can lose your water right.
|
On dissuade d'économiser, parce que, si on n'utilise pas son droit à l'eau, on peut le perdre.
|
en-fr
|
And I'm sure you all know, this has created significant conflicts between the agricultural and environmental communities.
|
I siguran sam kako svi znate, to je kreiralo značajne sukobe između poljoprivrednih i ekoloških zajednica.
|
en-hr
|
OK, now I'm going to change gears here.
|
โอเค คราวนี้ผมอยากเปลี่ยนเรื่อง
|
en-th
|
Most of you will be happy to know that the rest of the presentation's free ...
|
Більшості з вас буде приємно дізнатися, що решта презентації безкоштовна,
|
en-uk
|
(Laughter) and some of you'll be happy to know that it involves beer.
|
وسوف تسعدون أكثر عندما تعلمون أنه سيحوي حديثاً عن شراب الشعير - البيرة -
|
en-ar
|
(Laughter) There's another thing happening around the country, which is that companies are starting to get concerned about their water footprint.
|
(Gelach) Wat er nog meer aan de hand is in het land, is dat bedrijven zich zorgen beginnen te maken over hun water-voetafdruk.
|
en-nl
|
They're concerned about securing an adequate supply of water, they're trying to be really efficient with their water use, and they're concerned about how their water use affects the image of their brand.
|
Sie sorgen sich darum, eine adäquate Wasserversorgung sicherzustellen, sie bemühen sich um einen effizienten Wassereinsatz und machen sich Gedanken darüber, wie ihr Wasserverbrauch das Image ihrer Marke beeinflusst.
|
en-de
|
Well, it's a national problem, but I'm going to tell you another story from Montana ...
|
To je nacionalni problem, ali ja ću vam ispričati još jednu priču iz Montane,
|
en-hr
|
and it involves beer.
|
ve bu birayla ilgili.
|
en-tr
|
I bet you didn't know, it takes about 5 pints of water to make a pint of beer.
|
انا اراهن انكم لا تعلمون .. ان لانتاج لتر من ماء الشعير فنحن نحتاج 5 لترات من المياه
|
en-ar
|
If you include all the drain, it takes more than a hundred pints of water to make a pint of beer.
|
Se se inclúen os sumidoiros, son máis de 100 pintas de auga para facer unha pinta de cervexa.
|
en-gl
|
Now the brewers in Montana have already done a lot to reduce their water consumption, but they still use millions of gallons of water.
|
Hiện nay, những người pha chế bia ở Montana đã cố gắng rất nhiều để tiết kiệm nước, nhưng họ vẫn sử dụng tới hàng triệu gallon nước.
|
en-vi
|
I mean, there's water in beer.
|
Η μπύρα έχει νερό, άλλωστε.
|
en-el
|
So what can they do about this remaining water footprint that can have serious effects on the ecosystem?
|
Dakle što oni mogu učiniti s tim ostatkom vodenog otiska koji može imati ozbiljne posljedice za ekosustav?
|
en-hr
|
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