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There is no good faith in this.
ولا يوجد ان عائد منها
en-ar
So this is a different approach.
而这是另一种方式。
en-zh-cn
This is an approach that has been developed by a couple researchers at Dartmouth Medical School, Lisa Schwartz and Steven Woloshin.
ダートマスメディカルスクールの研究員 リサ・シュワルツとスティーブン・オロシンにより 開発された方法です。
en-ja
And they created this thing called the "drug facts box."
그들은 제약성분표 라는 것을 만들었는데요.
en-ko
They took inspiration from, of all things, Cap'n Crunch.
Ils se sont inspirés de toutes sortes de choses, Cap'n Crunch.
en-fr
They went to the nutritional information box and saw that what works for cereal, works for our food, actually helps people understand what's in their food.
他们看到上面的营养成分介绍, 并意识到麦片,食物的成分介绍, 实际上有助于人们了解他们食物中有哪些成分。
en-zh-cn
God forbid we should use that same standard that we make Cap'n Crunch live by and bring it to drug companies.
Chúng ta nên sử dụng tiêu chuẩn đó mà nhờ đó mà Cap'n Crunch sống được mang đến cho các công ty thuốc.
en-vi
So let me just walk through this quickly.
И така, нека ви покажа това набързо.
en-bg
It says very clearly what the drug is for, specifically who it is good for, so you can start to personalize your understanding of whether the information is relevant to you or whether the drug is relevant to you.
Dice chiaramente a cosa serve il farmaco, in particolare per chi, in modo che possiate capire se l'informazione vi riguarda personalmente o se il farmaco è adatto a voi.
en-it
You can understand exactly what the benefits are.
İlacın faydalarını net olarak anlayabilirisiniz.
en-tr
It isn't this kind of vague promise that it's going to work no matter what, but you get the statistics for how effective it is.
Es ist kein vages Versprechen, dass das Mittel in jedem Fall hilft, aber Sie können genau sehen, <i>wie</i> wirksam es ist.
en-de
And finally, you understand what those choices are.
Und zu guter Letzt sehen Sie, welche Auswahlmöglichkeiten Sie haben.
en-de
You can start to unpack the choices involved because of the side effects.
Wiec macie szanse zacząć rozważać możliwe wybory, biorąc pod uwagę efekty uboczne.
en-pl
Every time you take a drug, you're walking into a possible side effect.
Ogni volta che si assume un farmaco si hanno dei possibili effetti collaterali.
en-it
So it spells those out in very clean terms, and that works.
따라서, 그런 부작용들에 대해서 분명하게 밝혀두어야 하죠. 이런게 효과적입니다.
en-ko
So I love this. I love that drug facts box.
Eu iubesc asta. Iubesc pătrățelul cu fapte despre medicamente.
en-ro
And so I was thinking about, what's an opportunity that I could have to help people understand information?
于是,我在思考, 我怎样才能 帮助人们理解信息呢?
en-zh-cn
What's another latent body of information that's out there that people are really not putting to use?
Que outra massa latente de informação está lá fora que as pessoas não estão realmente usando.
en-pt-br
And so I came up with this: lab test results.
ดังนั้นผมจึงอยากให้เห็นถึงผลการตรวจค่าแลป
en-th
Blood test results are this great source of information.
בדיקות דם הן מקור מידע מעולה.
en-he
They're packed with information.
Те са пълни с информация.
en-bg
They're just not for us. They're not for people. They're not for patients.
Solamente que no son para nosotros, para gente; no son para pacientes.
en-es
They go right to doctors.
Elles vont directement aux médecins.
en-fr
And God forbid -- I think many doctors, if you really asked them, they don't really understand all this stuff either.
És Istenemre--úgy gondolom sok orvos, ha tényleg megkérdeznénk, ők se igazán értenék ezt a sok dolgot.
en-hu
This is the worst presented information.
Và là những thông tin được đưa ra tệ nhất.
en-vi
You ask Tufte, and he would say, "Yes, this is the absolute worst presentation of information possible."
Tufte'ye sorsanız, muhtemelen, "Evet, bu kesinlikle olabilecek en kötü veri sunumu" derdi.
en-tr
What we did at Wired was we went, and I got our graphic design department to re-imagine these lab reports.
Ve Wired jsme udělali to, že jsme zašli do našeho grafického oddělení a řekli jim, aby tyto laboratorní zprávy překreslili.
en-cs
So that's what I want to walk you through.
그 결과를 함께 살펴 보시죠.
en-ko
So this is the general blood work before, and this is the after, this is what we came up with.
אז הנה תוצאות בדיקות דם כלליות לפני, והנה מה שאנחנו עיצבנו.
en-he
The after takes what was four pages -- that previous slide was actually the first of four pages of data that's just the general blood work.
Нашето предложение взима това, което преди беше четири страници - този предишен слайд беше всъщност първата от четири страници с данни. това е само резултата от обикновените кръвни изследвания.
en-bg
It goes on and on and on, all these values, all these numbers you don't know.
來來回回都是這些你不懂的測試值和數字。
en-zh-tw
This is our one-page summary.
Este é o nosso sumário de uma página.
en-pt
We use the notion of color.
Ние използваме понятието за цвят.
en-bg
It's an amazing notion that color could be used.
Prekrasno načelo mogućnosti korištenja boje.
en-hr
So on the top-level you have your overall results, the things that might jump out at you from the fine print.
Então acima você tem os resultados em geral, as coisas que devem chamar sua atenção saltam numa bela impressão.
en-pt-br
Then you can drill down and understand how actually we put your level in context, and we use color to illustrate exactly where your value falls.
Và bạn có thể đi sâu và hiểu cách chúng tôi đặt bạn vào những ngữ cảnh, và tôi sử dụng màu để chỉ rõ những thứ mà bạn không đạt yêu cầu.
en-vi
In this case, this patient is slightly at risk of diabetes because of their glucose level.
Nesse caso, esse paciente está um pouco sob risco de desenvolver diabetes por conta de seu nível de glucose.
en-pt-br
Likewise, you can go over your lipids and, again, understand what your overall cholesterol level is and then break down into the HDL and the LDL if you so choose.
Кроме того, вы можете перейти к уровню лепидов (lipids) и затем, понять каков ваш общий уровень холестерола (cholesterol), затем спустимся к высокой (HDL) или низкой (LDL) плотности липопротеинов, если это вам будет интересно.
en-ru
But again, always using color and personalized proximity to that information.
Но отново, ние използваме цвят и персонализиране на тази информация.
en-bg
All those other values, all those pages and pages of values that are full of nothing, we summarize.
Tất cả những giá trị khác, những trang khác đều gần như không có ý nghĩa gì khi chúng tôi tổng kết lại.
en-vi
We tell you that you're okay, you're normal.
אנחנו אומרים לכם שאתם בסדר, אתם נורמאליים.
en-he
But you don't have to wade through it. You don't have to go through the junk.
Mais vous n'avez pas à vous frayer un chemin. Vous n'avez pas besoin de trier le bric-à-brac.
en-fr
And then we do two other very important things that kind of help fill in this feedback loop: we help people understand in a little more detail what these values are and what they might indicate.
接着我们做了另外两件非常重要的事情, 这两件事有助于填满这个反馈圈。 我们帮助人们进一步理解更多细节, 理解这些数值代表什么,表明了什么。
en-zh-cn
And then we go a further step -- we tell them what they can do.
Tada idemo i korak dalje: kažemo im što mogu napraviti.
en-hr
We give them some insight into what choices they can make, what actions they can take.
Przedstawiamy im wybory których mogą dokonać oraz działania które mogą podjąć.
en-pl
So that's our general blood work test.
Así que ese es nuestro examen de sangre general.
en-es
Then we went to CRP test.
Uzeli smo i CRP test.
en-hr
In this case, it's a sin of omission.
În acest caz, este un păcat al omisiunii.
en-ro
They have this huge amount of space, and they don't use it for anything, so we do.
巨大なスペースを持っているのに 使っていません。私達は使います。
en-ja
Now the CRP test is often done following a cholesterol test, or in conjunction with a cholesterol test.
Maintenant le test de la protéine C réactive est souvent effectué à la suite d'un test de cholestérol, ou conjointement à un test de cholestérol.
en-fr
So we take the bold step of putting the cholesterol information on the same page, which is the way the doctor is going to evaluate it.
אז עשינו מעשה נועז ושמנו את המידע לגבי הכולסטרול באותו העמוד, שזו הדרך שבה הרופא יבחן אותו.
en-he
So we thought the patient might actually want to know the context as well.
Wir dachten, ein Patient würde den Zusammenhang auch gerne verstehen.
en-de
It's a protein that shows up when your blood vessels might be inflamed, which might be a risk for heart disease.
CRP ist ein Eiweißsstoff, der anzeigt, ob Ihre Blutgefäße entzündet sind. Das ist ein mögliches Risiko für Herzerkrankungen.
en-de
What you're actually measuring is spelled out in clean language.
Ceea ce măsori de fapt este tradus într-un limbaj clar.
en-ro
Then we use the information that's already in the lab report.
Daí usamos a informação que já está no relatório do laboratório.
en-pt-br
We use the person's age and their gender to start to fill in the personalized risks.
Nous utilisons l'âge de la personne et son sexe pour commencer à dresser la liste des risques personnalisés.
en-fr
So we start to use the data we have to run a very simple calculation that's on all sorts of online calculators to get a sense of what the actual risk is.
Dunque usiamo dati che già abbiamo per fare dei calcoli molto semplici, e ci sono tanti strumenti on line che lo consentono, per avere un'idea del tipo di rischio che si sta correndo.
en-it
The last one I'll show you is a PSA test.
O último que irei mostrar-vos é um teste PSA.
en-pt
Here's the before, and here's the after.
Ето преди и след
en-bg
Now a lot of our effort on this one -- as many of you probably know, a PSA test is a very controversial test.
Gran parte de nuestro esfuerzo en este -- como muchos de ustedes saben, un examen PSA es muy controversial.
en-es
It's used to test for prostate cancer, but there are all sorts of reasons why your prostate might be enlarged.
Używane jest do diagnozowania raka prostaty, ale jest sporo innych powodów dla ktorych prostata może być powiększona.
en-pl
And so we spent a good deal of our time indicating that.
И така, ние прекарахме много време да покажем това.
en-bg
We again personalized the risks.
Πάλι εξατομικεύσαμε τους κινδύνους.
en-el
So this patient is in their 50s, so we can actually give them a very precise estimate of what their risk for prostate cancer is.
Dunque questo è un paziente sulla 50ina, per cui siamo in grado di formulare una stima precisa del reale rischio di sviluppare un tumore alla prostata.
en-it
In this case it's about 25 percent, based on that.
根據測試結果,這個案例大約是25%的機率。
en-zh-tw
And then again, the follow-up actions.
I ponovno, akcije koje slijede.
en-hr
So our cost for this was less than 10,000 dollars, all right.
費用は1万ドル以下ですね。
en-ja
That's what Wired magazine spent on this.
Toliko je časopis Wired potrošio na ovo.
en-hr
Why is Wired magazine doing this?
Por que a revista Wired está fazendo isso?
en-pt-br
(Laughter) Quest Diagnostics and LabCorp, the two largest lab testing companies -- last year, they made profits of over 700 million dollars and over 500 million dollars respectively.
(Smijeh) Quest Diagnostics i LabCorp, dvije najveće kompanije laboratorijskog testiranja: Prošle godine, ostvarile su profit od preko 700 milijuna dolara odnosno preko 500 milijuna dolara.
en-hr
Now this is not a problem of resources; this is a problem of incentives.
Není to tedy problém zdrojů, je to problém pobídek.
en-cs
We need to recognize that the target of this information should not be the doctor, should not be the insurance company.
Bizler, bu bilginin hedefini iyi anlamak zorundayız doktor olmamalıü sigorta şirketi olmamalı,
en-tr
It should be the patient.
целью должен быть сам пациент.
en-ru
It's the person who actually, in the end, is going to be having to change their lives and then start adopting new behaviors.
انه الشخص الذي يجب في النهاية ان تصل اليه المعلومة وهو الذي سوف تتغير حياته تبعاً لها وهو الذي يجب ان يغير من طباعه
en-ar
This is information that is incredibly powerful.
Isso é uma informação incrivelmente poderosa.
en-pt-br
It's an incredibly powerful catalyst to change.
Het is een ongelooflijk sterke katalysator voor verandering.
en-nl
But we're not using it. It's just sitting there.
แต่เราไม่เคยใช่มันเลย ปล่อยให้มันอยู่เฉยๆ อย่างนั้น
en-th
It's being lost.
Zagubione.
en-pl
So I want to just offer four questions that every patient should ask, because I don't actually expect people to start developing these lab test reports.
Alors j'aimerais vous soumettre quatre questions que tous les patients devraient demander, parce que je ne m'attends pas sérieusement à ce qu'on commence à développer ces rapports de résultats de laboratoire.
en-fr
But you can create your own feedback loop.
แต่เราสามารถสร้างวงจรผลสะท้อนกลับของเราเองได้
en-th
Anybody can create their feedback loop by asking these simple questions: Can I have my results?
ويمكن لكل احد القيام بذلك عندما يطرح هذه الاسئلة الاربعة اولا : هل يمكنني الحصول على نتائجي المخبرية
en-ar
And the only acceptable answer is -- (Audience: Yes.) -- yes.
והתשובה היחידה המקובלת תהיה - (קהל: כן.)
en-he
What does this mean? Help me understand what the data is.
- tak. Co one oznaczają? Proszę mi wytłumaczyć co oznaczają te dane.
en-pl
What are my options? What choices are now on the table?
Quais são as minhas opções? Quais as opções tenho a minha frente?
en-pt-br
And then, what's next?
그리고, 다음은 뭘까요?
en-ko
How do I integrate this information into the longer course of my life?
Πώς θα ενσωματώσω αυτή την πληροφορία στην πορεία της ζωής μου;
en-el
So I want to wind up by just showing that people have the capacity to understand this information.
Vreau să închei arătându-vă că oamenii au capacitatea de a înțelege această informatie.
en-ro
This is not beyond the grasp of ordinary people.
Asta nu este deasupra capacității de înțelegere a oamenilor normali.
en-ro
You do not need to have the education level of people in this room.
Nepotřebujete mít vzdělání jako lidé v této místnosti.
en-cs
Ordinary people are capable of understanding this information, if we only go to the effort of presenting it to them in a form that they can engage with.
Ganz normale Menschen können diese Informationen begreifen, wenn wir uns bemühen, sie ihnen so zu präsentieren, dass sie damit arbeiten können.
en-de
And engagement is essential here, because it's not just giving them information; it's giving them an opportunity to act.
Qui il coinvolgimento è essenziale, perché non si tratta solo di dare informazioni ma di dar loro una opportunità per agire.
en-it
That's what engagement is. It's different from compliance.
그것이 참여입니다. 의사의 지시를 따르는 것과는 다르죠.
en-ko
It works totally different from the way we talk about behavior in medicine today.
ซึ่งให้ผลต่างกันอย่างมากในแง่ของพฤติกรรม ในวงการแพทย์วันนี้
en-th
And this information is out there.
E essa informação está la fora.
en-pt-br
I've been talking today about latent information, all this information that exists in the system that we're not putting to use.
وتحدثت عن معلومات كامنة اليوم وكل هذه المعلومات يمكن الحصول عليها من نظامنا الصحي ولكننا لا نستفيد منها
en-ar
But there are all sorts of other bodies of information that are coming online, and we need to recognize the capacity of this information to engage people, to help people and to change the course of their lives.
Online hale gelen pekçok başka türl bilgi ve veri mevcut. Bu bilginin kapasitesinin farkına varmamız, insanları işin içine katmamız, onlara yardımcı olmamız ve onların yaşantılarının akışlarını değiştirmemiz gerekli.
en-tr
(Laughter) I was afraid of womanhood.
(სიცილი) მე მეშინოდა გაზრდის, დაქალების
en-ka
Not that I'm not afraid now, but I've learned to pretend.
今も無いわけではありませんが そう見せない柔軟性を身につけました
en-ja
I've learned to be flexible.
Ich habe gelernt, flexibel zu sein.
en-de
In fact, I've developed some interesting tools to help me deal with this fear.
Իրականում, մի շարք հետաքրքիր միջոցներ եմ մշակել այդ վախն հաղթահարելու համար։
en-hy