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Turns out, all kinds of interesting phrases, like ... | 結果發現可以拼成 各種有趣的語句，像是…… | en-zh-tw |
"Ken doll is near dot com." | « Kendollisnear.com » [NdT : « La poupée Ken est proche.com. | en-fr |
(Laughter) A little bit creepy. | （笑声） 有一点吓人。 | en-zh-cn |
And "A colder melon skin." | و "جلد البطيخة الأبرد." | en-ar |
Period. | 마침표. | en-ko |
(Laughter) Far better use of those kellianderson.com letters, I'm sure you'll agree. | (Gülüşmeler) kellianderson.com harflerinin çok daha iyi kullanımları, eminim hepimiz hemfikiriz. | en-tr |
This is a dumb game, but it underscores a belief I have, that the world is full of order that doesn't necessarily deserve our respect. | C'est un jeu idiot, mais ça souligne ma croyance, que le monde est plein d'ordre qui ne mérite pas nécessairement notre respect. | en-fr |
Sometimes, there's meaning, justice and logic present in the way things are. | 때로는 세상에 의미와 정의, 논리가 존재하지만 | en-ko |
But sometimes there just isn't. | Fakat bazen yok. | en-tr |
I think that the moment we realize this is the moment we become creative people, because it prompts us to mess things up and do something better with the basic pieces of experience. | 我認為當我們了解到這一點時， 我們就會成為有創意的人， 因為它能促使我們去把事物弄亂， 利用經驗的基礎部分來發揮得更好。 | en-zh-tw |
What I'm after in my work, really, is this: the hidden talents of everyday things -- all of those overlooked powers bestowed on the things that surround us by the wonders of physics, the complexities of cultural associations and a gazillion other only partially chartable things. | Lo que busco en mi trabajo en realidad es esto: los talentos ocultos de las cosas cotidianas. Todos esos poderes que ignoramos, conferidos a las cosas que nos rodean por las maravillas de la física, complejas asociaciones culturales, y un millón de otras cosas que no podemos explicar del todo. | en-es |
So today, I want to show you three projects that reconsider the vast properties of commonplace experience and try to do something better by doing something more absurd. | پس امروز، قصد دارم به شما سه پروژه را نشان دهم که ویژگیهای گسترده تجربه عام را از نو لحاظ میکند و سعی دارد چیز بهتری را با انجام چیزی نامعقول انجام دهد. | en-fa |
This first project is a holiday card I made for my friends. | 第一個專案是我為朋友 做的一張節慶賀卡。 | en-zh-tw |
My goal in this was to get people to notice this going-through-the-motions holiday thing that I'm sure we've all felt before. | Моя задача здесь — обратить внимание людей на эту формальную праздничную мелочь. | en-ru |
And I did that through a holiday card, of course. | E fiz isso com um cartão de festas, claro! | en-pt-br |
From the outside, it looks pretty normal. | Desde afuera se ve bastante normal. | en-es |
But paper has this memory; paper never forgets how it was bent. | Но бумага имеет свою память, бумага никогда не забывает сгибы. | en-ru |
I was able to use that material memory to guide the recipient through the experience of the card. | עשיתי שימוש בזכרון הזה של החומר כדי להוביל את המקבל דרך החווייה של הכרטיס. | en-he |
So when you first pick it up, while floppy, it's clear it wants to bend in all of these certain ways. | Cuando la tomas por primera vez, aunque es flexible, está claro que quiere doblarse de cierta manera. | en-es |
As people tinker with it, they discover that bending the card brings them through this simple story. | そして折っていくにつれ この単純な展開を 発見するのです | en-ja |
And as you can see, it's a story about itself. | この展開はカードそのものの ストーリーです | en-ja |
(Laughter) This card is literally a four-frame documentary about receiving the card. | （笑） このカードは文字通り カードを受け取ることについての ４コマのドキュメンタリーです | en-ja |
(Laughter) So it's a recursive experience. | (Rires) C'est donc une expérience récursive. | en-fr |
(Applause) Oh, well, thank you. | (박수) 감사합니다. | en-ko |
This excites me, because it's a recursive experience of a holiday card that gets the viewer to feel this repetitive ritual of all holiday cards. | Isso me empolga, porque é uma experiência recursiva de um cartão de festas que faz com que o destinatário sinta um ritual repetitivo de todos os cartões de festas. | en-pt-br |
And it begins life as a humble piece of paper that came out of my inkjet printer. | 而它的誕生，是從我的噴墨印表機 印出來的區區一張紙而已。 | en-zh-tw |
I think that's pretty cool. | 私にはとても面白いと思えます | en-ja |
In a sense, that project was all about ritual becoming empty gesture. | Bir bakıma, bu proje bir alışkanlığın boş bir jest halini alması hakkında. | en-tr |
And it speaks to the fact that the more an experience repeats itself, the less it means -- (Laughter) because we begin to take it for granted. | Et ça montre aussi que plus une expérience se répète, moins elle a de sens... (Rires) parce qu'elle est devenue chose commune. | en-fr |
And that's why cliches aren't interesting, and why people get in car wrecks near their homes. | برای همین است که کلیشهها جالب نیستند، و این که چرا آدمها نزدیک منزلشان تصادف میکنند. | en-fa |
When we experience things over and over again, they just lose their gravity. | Lo que experimentamos una y otra vez, simplemente pierde su gravedad. | en-es |
So while paper does have all of these astonishing, overlooked capabilities, it takes a hell of a lot of intervention into getting us to see it as new again. | 所以，雖然紙張有著這些 被忽視的驚人能力， 還是要下好多功夫才能 讓我們再次把它視為新東西。 | en-zh-tw |
This next project I want to show you is a wedding invitation, which is a format practically begging for reinvention. | הפרוייקט הבא שאני רוצה להציג לכם הינו הזמנה לחתונה, שיש לה פורמט שלמעשה מתחנן להמצאה מחדש. | en-he |
(Laughter) This is a card I made for my friends Mike and Karen, who happen to be really awesome people. | （笑聲） 這是我為我的朋友 麥克與凱倫所做的卡片， 他們都是很棒的人。 | en-zh-tw |
Far more awesome, in fact, than the format of wedding invitations. | 比婚礼请柬还要更好。 | en-zh-cn |
So it was a really good excuse to push the boundaries of this format. | Что было действительно хорошим поводом раздвинуть границы формата. | en-ru |
And as far as how to push it, the facts of our shared history made it clear that this card should be about music. | E quanto a como fazer isso, os fatos da nossa história juntos deixou claro que este cartão devia ser sobre música. | en-pt-br |
We're all total music nerds, and Karen and Mike have even recorded songs together. | 私達は全員音楽オタクです カレンとマイクは一緒に歌を 収録したこともあります | en-ja |
But you know, you also find inspiration in the darnedest of places. | On trouve aussi l'inspiration dans les endroits les plus improbables. | en-fr |
And we found some with this guy, Mr. Wizard -- (Laughter) who had a much-beloved TV show, teaching kids about the science behind everyday things. | Ve biz ilhamı bu adam sayesinde bulduk, Mr. Wizard, (Gülüşmeler) çok sevilen bir TV programı vardı, çocuklara gündelik yaşamın ardında olan bilimi öğretiyordu. | en-tr |
And I remembered this episode that demonstrated sound is physical, with this simple experiment. | 我记得有一集用一个简单的实验， 表明了声音是实体的。 | en-zh-cn |
He rolled up a cone of paper, he taped it shut, he taped a needle to the end of it, and -- voilà! -- it was a record player. | 彼が紙を円すい型に丸めて テープで留め 針を先端に貼り付けると ジャーン！ レコードプレーヤーの出来上がりです | en-ja |
I remember seeing this as a kid, and it totally blew my mind. | 我小時候看到這一集， 真是驚呆了。 | en-zh-tw |
If you can make a record player out of a piece of paper and a sewing needle, what isn't possible out of the world? | اگر بتوانید از یک تکه کاغذ و سوزن خیاطی پخش صوت بسازید، چه چیزی در این دنیا ممکن نیست؟ | en-fa |
So I explained this idea to Mike and Karen, and we all decided that it would be way better to make their guests paper record players, rather than traditional, boring invitations. | אז הסברתי את הרעיון הזה למייק וקארן, והחלטנו כולנו שזה יהיה הרבה יותר טוב ליצור עבור האורחים שלהם נגני תקליטים מנייר, במקום הזמנות מסורתיות ומשעממות. | en-he |
We started getting really, really excited. | On était vraiment enthousiastes. | en-fr |
And I started getting really nervous, because I'm the one who had to actually make it work. | Y yo empezaba a ponerme muy nerviosa porque yo era la que tenía que hacer que funcionara. | en-es |
So I began spending an inordinate amount of time thinking about needles: Like, would we find needles with the right fidelity? | 我开始花大量的时间研究针， 比如，什么针有最好的硬度？ | en-zh-cn |
I started calling paper suppliers, looking for the paper with the best audio properties. | J'ai appelé des fournisseurs, pour du papier avec les meilleures qualités audio. | en-fr |
(Laughter) And they thought I was crazy. | （笑聲） 他們都覺得我瘋了。 | en-zh-tw |
Meanwhile, Mike and Karen were recording a song, which they had mastered to a clear flexi disc. | その間マイクとカレンは歌を録音し ソノシートの原盤を作りました | en-ja |
I had this black-and-white character printed on it, so that way, when the disc is turned, it completes the couple in all of these different guises. | این شخصیت سیاه و سفید را روی آن چاپ کردم، به این طریق وقتی دیسک میچرخد زوج را در همه این لباسهای مبدل که مختلف تکمیل می کند. | en-fa |
(Laughter) So we did it, we really did it! | （笑声） 我们做到了，我们真的做到了！ | en-zh-cn |
We made a paper record player -- 200 recipient-operated paper record players. | 종이 전축을 만들어 냈죠. 200명의 하객이 전축을 작동시켰어요. | en-ko |
This is an actual recording of how it sounds. | Bu kaydın davetiyeden nasıl duyulduğu. | en-tr |
And then it segues into the real song for comparison. | ثم هناك صوت الأغنية الحقيقي لنقارنهما. | en-ar |
(Music and singing) (Music ends) We were so excited when we finally got that to work. | (Müzik) (Müzik biter) Çalıştığında o kadar heyecanlanmıştık ki. | en-tr |
(Laughter) And I was excited that we uncovered this hidden talent of paper in the process. | (خنده) و من هیجانزده بودم از این که استعداد نهان کاغذ را در این فرایند آشکار کردم. | en-fa |
I also love that project because it brings attention to the fact that we approach media with all these expectations that we do not necessarily need. | أحب هذا المشروع أيضًا لأنه ينبهنا لحقيقة أننا نستخدم كل وسائل المتعة هذه بكل هذه الإمكانيات التي لا نحتاجها بالضرورة. | en-ar |
We have assumptions about material experience, like that paper should be silent or that websites should be flat. | On a des préjugés sur les expériences matérielles : le papier devrait être silencieux, et les sites web, plats. | en-fr |
But we also have these assumptions -- (Laughter) that should be a lot scarier in a democracy, because they're like these little thought loopholes. | אבל אנו מניחים גם את ההנחות האלה -- (צחוק) שעלולות להיות הרבה יותר מפחידות בדמוקרטיה, כי הן מין פרצות קטנות במחשבה. | en-he |
We sleepwalk through our assumptions about the authority in media and assumptions put forth about political realities by media, like newspapers. | אנו כמו מהלכים בשינה כשזה מגיע להנחותינו על האחריות שיש לתקשורת ולהנחות על המציאות הפוליטית שמובעות בתקשורת, למשל בעתונים. | en-he |
But I, for one, have faith in these small, hacked experiences to inspire a sense of skepticism at this limited reality we've been handed. | しかし私個人としては こういう小さな改造の経験から 私達に与えられた 限られた現実を 疑うべきだという 気持ちを持っていて | en-ja |
And this next project demonstrates just that. | Y este próximo proyecto demuestra justo eso. | en-es |
Imagine your normal, everyday commuter-newspaper-reading ritual. | 想像你每天通勤按例都會看報紙。 | en-zh-tw |
But what if you are handed a paper filled with stories from an alternate reality? | چطور میشود اگر روزنامهای پر از حقایق متناوب دستتان دهند؟ | en-fa |
(Laughter) Specifically: What if some crazy person had meticulously recreated a typical paper depicting an alternate reality? | (خنده) به ویژه: چه می شد وقتی یک شخص دیوانهای با وسواس روزنامهای را دوباره خلق میکرد که واقعیت متناوبی را به تصویر کشد. | en-fa |
This is something we actually did do in the fall of 2008, in a project that was conceptualized by artist Steve Lambert, organized by The Yes Men and executed by many, many people, some of whom are me. | זהו משהו שלמעשה אכן בצענו בסתיו של 2008, בפרוייקט שנהגה ע"י האמן סטיב לאמברט, אורגן ע"י "דָה יֵס מֵן" (אומרי ההן) ובוצע ע"י הרבה, הרבה אנשים, אחת מהן זו אני. | en-he |
We made a perfectly counterfeited "New York Times." | Мы создали идеальную подделку New York Times. | en-ru |
We didn't ask anyone for permission, we just did it. | לא ביקשנו רשות מאף אחד, פשוט עשינו את זה. | en-he |
(Laughter) We had it mass-produced, and we put it in the hands of hundreds of thousands of commuters on a Thursday morning in New York City. | （笑聲） 我們大量生產， 將它交給紐約市星期四早上的 數十萬名通勤者。 | en-zh-tw |
(Laughter) (Applause and cheers) Thanks! | (خنده) (تشویق و تحسین) متشکرم! | en-fa |
(Applause) "Why?," you might ask. | (تشویق) «چرا؟» شاید بپرسید. | en-fa |
"Why make a fake newspaper?" | «Зачем делать фейковую газету?» | en-ru |
Well, quite frankly, because the real newspaper is depressing. | Откровенно говоря, затем, что реальные газеты депрессивны. | en-ru |
We ostensibly live in a democracy where we should have some say in what happens in the world. | On vit soi-disant dans une démocratie où on devrait pouvoir dire ce qu'on pense sur le monde. | en-fr |
But the truth is, we never see the stories we want to see in the newspaper. | Mas a verdade é que nunca vemos as notícias que queremos ver no jornal. | en-pt-br |
So we made a paper with only good news. | پس روزنامه تنها با اخبار خوب ساختیم. | en-fa |
(Laughter) We put in all the policy ideas we thought would actually help the world. | (Gülüşmeler) Dünyaya gerçekten yardımı olacağını düşündüğümüz siyasi fikirleri koyduk. | en-tr |
Years before the withdrawal was even discussed, we ended the war in Iraq. | イラクからの撤退が議論される 何年も前に イラク戦争を終結させました | en-ja |
Years before Occupy Wall Street, we put in a maximum wage law -- (Laughter) to end the ginormous wage inequities between the lowest and highest income earners. | Años antes de Ocupa Wall Street, lanzamos una ley de salario máximo... (Risas) para acabar con las enormes desigualdades entre los asalariados mínimos y máximos. | en-es |
We returned civics class to high school curriculum. | Regresamos la clase de cívica a los programas escolares. | en-es |
(Laughter) See? These are good ideas! | （笑聲）對吧？這些都是好想法！ | en-zh-tw |
So then students would know how their government works again. | Assim, os alunos saberiam como seu governo funciona novamente. | en-pt-br |
There's a very important difference between these two papers. | 이 두 신문 사이에는 아주 중대한 차이점이 있습니다. | en-ko |
(Laughter) While the real "New York Times" has this slogan of, "All the News that's Fit to Print," we offered a more forward-thinking message of, "All the News We Hope to Print." | (ضحك) بينما كانت الصحيفة الحقيقية تملك هذا الشعار، "جميع الحقائق تُطبع،" قدمنا نحن رسالة ذات نظرة مستقبلية أكثر، "نطبع كل ما نأمل." | en-ar |
(Laughter) And that's because our paper is postdated six months into the future, so when people are handed these on the street, they were literally getting an artifact from the utopian future, sort of a blueprint for an attainably utopian future brought about by this very important idea of popular pressure. | (צחוק) וזאת מכיוון שהעתון שלנו קיבל תאריך דחוי ב-6 חודשים אל העתיד, כך שכשחילקו אותו לאנשים ברחובות, הם פשוטו כמשמעו קיבלו הצצה אל עתיד אוטופי, מעין טיוטה לעתיד אוטופי בר-השגה שניתן לגרום לו לקרות ע"י הרעיון החשוב מאד הזה של לחץ ציבורי. | en-he |
And our hoax worked perfectly. | و حقه ما جواب داد. | en-fa |
We suspended people in this strange mental space, because while the stories in the paper couldn't be real, it just felt so perfectly, impeccably real. | Мы поместили людей в это странное ментальное пространство, что бы на фоне этих нереальных историй, они почувствовали себя в этой безупречной прекрасной реальности. | en-ru |
Here's a video showing -- (Laughter) yes, we did that! -- showing the first few seconds of conflicted belief, where people could feel for a moment what -- (Laughter) Yes! | Aqui está um vídeo mostrando... (Risos) Sim, nós fizemos isso... mostrando os primeiros segundos conflituosos de percepção, quando as pessoas puderam sentir por um momento... (Risos) Isso mesmo! | en-pt-br |
(Laughter) This guy's good. | (Gülüşmeler) Bu adamın tepkisi çok iyi. | en-tr |
(Laughter) But in order to get this type of reaction, our paper had to be radically believable. | (웃음) 하지만 이런 반응을 이끌어 내기 위해서는 신문이 엄청나게 그럴싸해야 해요. | en-ko |
And Daniel Dunnam, my other half, and I formed the believability team. | И мы с Даниэлем Даннам, моим мужем, сформировали команду правдоподобия. | en-ru |
He made sure that the typography, the layout, the smell of the ink -- everything -- was just like a real "New York Times." | 彼は印刷の書体や レイアウトやインクの匂いなど全て 本物のニューヨークタイムズ そっくりにしました | en-ja |
And I supplied fake advertisements from the utopian future. | Я же придумала фейковую рекламу из утопического будущего. | en-ru |
(Laughter) We decided that the utopian future would be a perfect venue to help these companies who had done wrong in the past try making amends for that wrongdoing. | （笑声） 我们决定理想未来应该 帮助犯过错的公司 来弥补以前的错误， | en-zh-cn |
(Laughter) And we do this through the vocabulary of their own advertising. | (צחוק) ועשינו זאת ע"י שימוש במילון המונחים הלקוח מהמודעות שלהן עצמן. | en-he |
So for Ikea, what if instead of cheap furniture, you could buy your own wind farm? | Pour Ikea, si au lieu de meubles bon marché, on achetait son propre parc éolien ? | en-fr |
It comes flat-packed, clearly easy to assemble -- (Laughter) with that little zigzag tool and the wooden pegs. | 플랫팩에 포장된 제품인데 조립이 아주 쉬워 보이네요. (웃음) 지그재그 모양의 연장과 나무못도 동봉되어 있고 말이죠. | en-ko |
That would be awesome, right? | Seria incrível, não? | en-pt-br |
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