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traction on our website to join our mailing list as well.
X
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so people can find it. then i have one final question for you. do you drink tea? and if so, how do you like it?
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i love tea.
H
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really good. thank you very much for sharing the really important critical information we have.
H
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for a very kind and generous introduction.
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i feel privileged to be speaking to someone with so much experience. so thank you for taking the time to talk to me.
C
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that's peaceful. so tell me a little bit about orphan denise. what do you do? what's the charity size?
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of course, i don't think that there is a specific stage that you need to think that now we are at a major gifts.
H
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that's maybe the wrong definition of major gifts,
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if you are under 100,000 pounds charity, and you have a couple of hundred donors, those are donating you 50 pounds, 30 pounds,
O
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992
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but here, someone comes who gives you 500. that becomes your major gift. that becomes your major donor. so maybe you need to find more of them.
H
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those who can give you 500 or maybe you need to find out about.
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that person was giving you 500, that can, he gives you 5,000, perhaps.
U
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do you think you need to know a lot of rich people to start major donor fundraising? do you have to have those connections already?
N
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so your starting point would just be, look at everyone who's donating to you. and if there's any slightly larger than average gifts, they're worth investing in, with the timing?
X
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yeah. they might know someone who knows someone or...
N
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is a tool. you know, if you've raised all your money historically from chest and foundations or other sources, do you think it's possible to start up major donor fund raising?
X
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well, first of all, i remind myself as a fundraiser, i'm not asking for myself. i'm asking for my...
N
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that the person loves your course.
N
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you had proper meetings before making the ask because the magic does not happen that moment...
X
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before, that how this relationship landed. and what did you do before asking the money?so what...
X
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should you do before asking for the money? what would be a normal journey that you would take someone on?
N
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well, especially from a small and medium size of charities perspective...
N
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you should find some common context.
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a major donor was able to land a nice fancy venue for...
H
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which could have costed five, 6,000 pounds.wow.
U
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you need to see that, what can they provide you?
X
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yeah, so it's not always money that you're after. it's something that will make or save your charity money?yeah.
X
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yeah, interesting. so what would you say your...
N
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how many times?yeah. how common is it for you to ask someone for a large financial gift? and they say, no.well, if i'm...
N
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asking it is a different levels of major donors as well with us. like we are starting from 5,000 pound up to 120,000 pounds.wow.
N
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you have a different nose. but before i answer that, i will say that as a humble fundraiser,
N
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okay. so you never expect a hundred percent, that's perfectly normal?
N
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no, that's a very, very ideal situation.
N
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it's one, like i just mentioned earlier,
N
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they're not rejecting you, they're just saying not the right time for me to support this organization or,
N
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yeah. not right cause, or not right moment, or not right person.
N
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could it be, but these are the reminders...
H
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which we constantly tell ourselves as a fundraisers that if we haven't got that money,
N
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but if we do get that money, what difference we are going to create in the world?
H
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so one thing i've always been curious about is when you do get to that special moment of the fancy restaurant, who pays?
N
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well, it doesn't matter how rich you are. you are still human, right?
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however rich you are, you are still human. which means that.
X
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obviously, i will have some information that you have kids, for example. so everyone loves kids, me being a father.
F
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of course. but imagine that i come to you and at the back of my head,
N
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i'm giving you impression. oh, i'm only here because i need your money.
C
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i'm not really interested in you. so how will that relationship develop human to human?
X
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yeah. yeah. suppose that's true in every walk of life really? isn't it?
X
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well, i've certainly learned a lot today and you've sort of demystified major donor fundraising for me a little bit.
H
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maybe it's less scary than i thought it was originally. are there any other top tips that you'd give to people who were thinking of doing major donor fundraising?
N
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that's all small charities need to hear today, i guess.
N
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Male
so what type of tea do you like drinking and how do you take it?
H
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Female
wow. so you might have up to six spoonfuls of sugar a day. your dentist will be disappointed.
U
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my family keeps telling me about that, but then i tell them that the bar of chocolate you eat every day, i'm sure it's less than those six spoons full. yeah, you're absolutely
X
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Male
right. thank you for sharing your knowledge and how you take your tea, it is very much appreciated.
H
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right, so i'm going to ask you
H
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some questions that i probably already know the answers to, but just to give listeners some context of who you are and what you do. sure.
N
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let's start from the beginning. your name is kim shutler. yes. and you are, you live in bradford.
H
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absorbed my life so much and that was just an
S
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interesting experience. yeah, i can totally relate to that actually. when i was about to go on maternity leave,
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helping young people gain an education and...
N
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as you've grown have you invested in terms of staff? are they all being invested into...
X
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i'm probably a bit harsh, but no, i don't know. i don't think but you applied though, didn't you? i applied. i nearly didn't. i remember somebody in my old place where i worked saying to me...
H
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you figure out what needed to be done and where to focus your time.
N
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tempting when i've got this amazing cafe on site that does the best cake ever and you can be like, "oh, i've had a bad meeting. should i going to have a bit of cake? oh, shall i have a roast."
C
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it's a slippery slope.
X
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saying things like, we're not getting it spot on straight away. you tried.
N
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that you influence from within. exactly. rather than attacking from the outside.
N
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yeah. which i think is not always what we're that great at doing as a sector? yeah.
N
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do you know what that's.
H
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6.545455
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back in a cage.
H
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Female
cause i think there is this perception of like, you cut your teeth in a small charity and then you go into a bigger charity and that's seen as progression by some people. and i just don't think it is, like it...
D
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one of the top 3% of all charities in this country.
N
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now you're at a million pound turnover, crazy isn't it? which means you'll probably
N
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moving into the category where people will start saying to you, "there's loads mental health charities".
N
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like i suppose the thing is that like i do work pretty flexibly and
X
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you know, whether i'm doing too much work outside. i think if i'm honest,
N
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i think it would like, i'd be interested to know what you think about this
N
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to think that you could do these jobs in
X
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ah, you know, when you're the ceo is it's on your shoulders, isn't it i'm that that's quite hard to... yeah
N
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and whether it's unique to the charity sector in the sense that we might...
N
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and i think the only similarities that i've seen are with
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different experience to me, because i'm in london where most.
N
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is there anybody that you can stay within london. i mean, that's ridiculous, isn't it? but that is the case.
D
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and so it links to westminster. i mean, we were,
H
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i mean, i do get invited to some of those things, i suppose, because
N
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cause you're famous? no, definitely not. um, and
H
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again, you know, it's a difficult one because you know about working out where you can have your most influence. and i love doing the
H
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national stuff. i really do, but actually
X
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on balance. i know that i can have great influence in bradford and i can see the influence i can have in brighton.
N
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don't drink tea because i only like tea if it's like almost half milk, i'm pretty sure
X
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awful coffee that people laugh at, which is chocolate coffee.
H
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i like alcoholic drinks. i only like ones that taste like puddings.
H
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active role in helping her employers become better at diversity and inclusion. she's a real...
N
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so, funny, you and i know each other relatively well and i've done
H
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but i don't want to shout about how great you are. i'd love for you to tell the listeners
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who you are and a little bit about your career so far.
N
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and a big range of charities, big and small, which do you prefer?
H
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engagement activity. so your day job is member engagement, but when it's audit time it's all hands on deck.
N
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i think, you know, i think the common thread between the... even going back to the iof and
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