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570cf1b5fed7b91900d45b30
Which company first used the "multiple exclusive" event marketing concept?
Pepsi
[ "Macintosh\n\nIn 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintos...
570cf1b5fed7b91900d45b31
What did the "multiple exclusive" event marketing concept create around a product?
a mystique
[ "Macintosh\n\nIn 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintos...
570cf2c1fed7b91900d45b3f
Who initiated a successful price war among PC manufacturers in 1994?
Compaq
[ "Macintosh\n\nCompaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further str...
570cf2c1fed7b91900d45b40
Who did Compaq overtake in the price war of 1994?
IBM
[ "Macintosh\n\nCompaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further str...
570cf2c1fed7b91900d45b41
What happened to Apple's market share with the release of Windows 95?
struggled
[ "Macintosh\n\nCompaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further str...
570cf2c1fed7b91900d45b42
What unified Microsoft's MS-DOS and Windows products?
Windows 95
[ "Macintosh\n\nCompaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further str...
570cf2c1fed7b91900d45b43
What significantly enhanced the multimedia capability of IBM PC compatible computers?
Windows 95
[ "Macintosh\n\nCompaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further str...
570cf3e5fed7b91900d45b67
What percent of the desktop share in the U.S. did Apple have in 2003?
2.06
[ "Macintosh\n\nStatistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from Decem...
570cf3e5fed7b91900d45b68
Who are IDC and Gartner?
research firms
[ "Macintosh\n\nStatistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from Decem...
570cf3e5fed7b91900d45b69
What was Apple's market share in the U.S. by 2006?
6.1 percent
[ "Macintosh\n\nStatistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from Decem...
570cf3e5fed7b91900d45b6a
What percentage of unit sale increase did Apple see from 2005 to 2006?
30
[ "Macintosh\n\nStatistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from Decem...
570cf3e5fed7b91900d45b6b
What was the estimated installed base of Mac computers in 2009?
16%
[ "Macintosh\n\nStatistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from Decem...
570cf8e1fed7b91900d45b85
When was the Macintosh SE released at the same time as?
the Macintosh II
[ "Macintosh\n\nThe Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high vol...
570cf8e1fed7b91900d45b86
What was the first compact Mac with a 20 MB internal hard drive and an expansion slot?
The Macintosh SE
[ "Macintosh\n\nThe Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high vol...
570cf8e1fed7b91900d45b87
What was the starting price of the Macintosh SE?
$2900
[ "Macintosh\n\nThe Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high vol...
570cf8e1fed7b91900d45b88
What did the location of the SE's expansion slot potentially expose an upgrader to?
high voltage
[ "Macintosh\n\nThe Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high vol...
570cf8e1fed7b91900d45b89
Who did Apple suggest users go to for performing updates on their SE's?
an authorized Apple dealer
[ "Macintosh\n\nThe Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high vol...
570cfa75fed7b91900d45b8f
What is partially credited for the significant boost in sales of Macs in recent years?
the success of the iPod and the iPhone
[ "Macintosh\n\nIn recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service ...
570cfa75fed7b91900d45b90
What allows users to easily sync data between an iPhone and a Mac?
iCloud cloud service
[ "Macintosh\n\nIn recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service ...
570cfa75fed7b91900d45b91
What consumer trend has hurt many personal computer manufacturers?
smartphones and tablet computers
[ "Macintosh\n\nIn recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service ...
570cfa75fed7b91900d45b92
Which smartphone has hurt personal computer manufacterers the most?
Apple's own iPhone
[ "Macintosh\n\nIn recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service ...
570cfa75fed7b91900d45b93
What are the top two computing devices consumers are choosing?
iPhone and iPad
[ "Macintosh\n\nIn recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service ...
570cfb78b3d812140066d375
What did Apple introduce in 1990 to combat competition from smartphones?
relatively inexpensive Macs
[ "Macintosh\n\nIn response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive \"pizza box\" case, offered co...
570cfb78b3d812140066d376
What was the less expensive version of the Macintosh SE that was offered until 2001?
The Macintosh Classic
[ "Macintosh\n\nIn response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive \"pizza box\" case, offered co...
570cfb78b3d812140066d377
Which Macintosh had a distinctive "pizza box" case?
LC
[ "Macintosh\n\nIn response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive \"pizza box\" case, offered co...
570cfb78b3d812140066d378
How many expansion slots did the Macintosh IIsi have?
only one
[ "Macintosh\n\nIn response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive \"pizza box\" case, offered co...
570cfb78b3d812140066d379
How did Apple's profit margin on the lower cost Mac's compare to the profit margin onearlier models?
considerably lower
[ "Macintosh\n\nIn response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive \"pizza box\" case, offered co...
570cfcdffed7b91900d45b99
When did Apple begin to favor aluminum in their design?
2006
[ "Macintosh\n\nStarting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and ...
570cfcdffed7b91900d45b9a
Which Mac used aluminum in it's construction?
MacBook Pro
[ "Macintosh\n\nStarting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and ...
570cfcdffed7b91900d45b9b
Which material did Apple add with the 2008 unibody MacBrook Pro?
Glass
[ "Macintosh\n\nStarting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and ...
570cfcdffed7b91900d45b9c
Are aluminum and glass considered to be environmentally friendly or environmentally harmful?
environmentally friendly
[ "Macintosh\n\nStarting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and ...
570cfcdffed7b91900d45b9d
What has Chief Designer Jonathan Ive been able to eliminate in Mac notebooks?
replaceable batteries
[ "Macintosh\n\nStarting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and ...
570cfdd0b3d812140066d389
Who began the Macintosh project in 1979?
Jef Raskin
[ "Macintosh\n\nThe Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to \"Macintosh\" for legal reasons as the orig...
570cfdd0b3d812140066d38a
What was Jef Raskin's profession?
an Apple employee
[ "Macintosh\n\nThe Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to \"Macintosh\" for legal reasons as the orig...
570cfdd0b3d812140066d38b
What did Jef Raskin envision for a computer to be for an average consumer?
easy-to-use, low-cost
[ "Macintosh\n\nThe Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to \"Macintosh\" for legal reasons as the orig...
570cfdd0b3d812140066d38c
Why was the spelling of McIntosh changed to Macintosh?
for legal reasons
[ "Macintosh\n\nThe Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to \"Macintosh\" for legal reasons as the orig...
570cfdd0b3d812140066d38d
What did McIntosh Laboratory, Inc. manufacture?
audio equipment
[ "Macintosh\n\nThe Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to \"Macintosh\" for legal reasons as the orig...
570cfee1fed7b91900d45ba3
Who discussed rumors of a mysterious "MacIntosh" project in 1983?
John Dvorak
[ "Macintosh\n\nAfter the Lisa's announcement, John Dvorak discussed rumors of a mysterious \"MacIntosh\" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines...
570cfee1fed7b91900d45ba4
Where was the Macintosh 128K manufactured?
Apple factory in Fremont, California
[ "Macintosh\n\nAfter the Lisa's announcement, John Dvorak discussed rumors of a mysterious \"MacIntosh\" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines...
570cfee1fed7b91900d45ba5
How much did the television commercial "1984" cost?
US$1.5 million
[ "Macintosh\n\nAfter the Lisa's announcement, John Dvorak discussed rumors of a mysterious \"MacIntosh\" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines...
570cfee1fed7b91900d45ba6
What did the television commercial "1984" introduce?
Macintosh 128K
[ "Macintosh\n\nAfter the Lisa's announcement, John Dvorak discussed rumors of a mysterious \"MacIntosh\" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines...
570cfee1fed7b91900d45ba7
What did Regis McKenna call the "1984" ad that was aired during the Super Bowl?
"more successful than the Mac itself."
[ "Macintosh\n\nAfter the Lisa's announcement, John Dvorak discussed rumors of a mysterious \"MacIntosh\" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines...
570cfff3fed7b91900d45bad
When was the Macintosh branded as Mac?
1997
[ "Macintosh\n\nThe Macintosh (/ˈmækᵻntɒʃ/ MAK-in-tosh; branded as Mac since 1997) is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral g...
570cfff3fed7b91900d45bae
Who designed, develped, and marketed the Mac computers?
Apple Inc.
[ "Macintosh\n\nThe Macintosh (/ˈmækᵻntɒʃ/ MAK-in-tosh; branded as Mac since 1997) is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral g...
570cfff3fed7b91900d45baf
What did Steve Jobs introduce on January 24, 1984?
original Macintosh computer
[ "Macintosh\n\nThe Macintosh (/ˈmækᵻntɒʃ/ MAK-in-tosh; branded as Mac since 1997) is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral g...
570cfff3fed7b91900d45bb0
What interface type did the original Macintosh include?
integral graphical user
[ "Macintosh\n\nThe Macintosh (/ˈmækᵻntɒʃ/ MAK-in-tosh; branded as Mac since 1997) is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral g...
570cfff3fed7b91900d45bb1
When did Apple begin phasing out Macintosh in favor of "Mac"?
Since 1998
[ "Macintosh\n\nThe Macintosh (/ˈmækᵻntɒʃ/ MAK-in-tosh; branded as Mac since 1997) is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral g...
570d0581b3d812140066d39d
When was the activity of desktop publishing first used?
1985
[ "Macintosh\n\nIn 1985, the combination of the Mac, Apple's LaserWriter printer, and Mac-specific software like Boston Software's MacPublisher and Aldus PageMaker enabled users to design, preview, and print page layouts complete with text and graphics—an activity to become known as desktop publishing. Initially, des...
570d0581b3d812140066d39e
What company was desktop publishing unique to at it's beginning?
Macintosh
[ "Macintosh\n\nIn 1985, the combination of the Mac, Apple's LaserWriter printer, and Mac-specific software like Boston Software's MacPublisher and Aldus PageMaker enabled users to design, preview, and print page layouts complete with text and graphics—an activity to become known as desktop publishing. Initially, des...
570d0581b3d812140066d39f
What three things were combined to develop desktop publishing?
Mac, Apple's LaserWriter printer, and Mac-specific software like Boston Software's MacPublisher
[ "Macintosh\n\nIn 1985, the combination of the Mac, Apple's LaserWriter printer, and Mac-specific software like Boston Software's MacPublisher and Aldus PageMaker enabled users to design, preview, and print page layouts complete with text and graphics—an activity to become known as desktop publishing. Initially, des...
570d0581b3d812140066d3a0
What did desktop publishing enable users to do?
design, preview, and print page layouts complete with text and graphics
[ "Macintosh\n\nIn 1985, the combination of the Mac, Apple's LaserWriter printer, and Mac-specific software like Boston Software's MacPublisher and Aldus PageMaker enabled users to design, preview, and print page layouts complete with text and graphics—an activity to become known as desktop publishing. Initially, des...
570d0581b3d812140066d3a1
What applications strengthened Mac's position as a graphics computer?
Macromedia FreeHand, QuarkXPress, and Adobe's Photoshop and Illustrator
[ "Macintosh\n\nIn 1985, the combination of the Mac, Apple's LaserWriter printer, and Mac-specific software like Boston Software's MacPublisher and Aldus PageMaker enabled users to design, preview, and print page layouts complete with text and graphics—an activity to become known as desktop publishing. Initially, des...
570d0654b3d812140066d3a7
What year was Raskin hired by Apple?
September 1979
[ "Macintosh\n\nRaskin was authorized to start hiring for the project in September 1979, and he immediately asked his long-time colleague, Brian Howard, to join him. His initial team would eventually consist of himself, Howard, Joanna Hoffman, Burrell Smith, and Bud Tribble. The rest of the original Mac team would in...
570d0654b3d812140066d3a8
Who did Raskin immediately hire to help him on the Apple project in 1979?
his long-time colleague, Brian Howard
[ "Macintosh\n\nRaskin was authorized to start hiring for the project in September 1979, and he immediately asked his long-time colleague, Brian Howard, to join him. His initial team would eventually consist of himself, Howard, Joanna Hoffman, Burrell Smith, and Bud Tribble. The rest of the original Mac team would in...
570d0654b3d812140066d3a9
Who comprised the original Mac team besides Raskin?
Howard, Joanna Hoffman, Burrell Smith, and Bud Tribble
[ "Macintosh\n\nRaskin was authorized to start hiring for the project in September 1979, and he immediately asked his long-time colleague, Brian Howard, to join him. His initial team would eventually consist of himself, Howard, Joanna Hoffman, Burrell Smith, and Bud Tribble. The rest of the original Mac team would in...
570d0654b3d812140066d3aa
Who eventually lead the project on the Mac team?
Steve Jobs
[ "Macintosh\n\nRaskin was authorized to start hiring for the project in September 1979, and he immediately asked his long-time colleague, Brian Howard, to join him. His initial team would eventually consist of himself, Howard, Joanna Hoffman, Burrell Smith, and Bud Tribble. The rest of the original Mac team would in...
570d0f33fed7b91900d45bed
How many Macs did Apple sell worldwide during the 2009 holiday season?
3.36 million
[ "Macintosh\n\nFrom 2001 to 2008, Mac sales increased continuously on an annual basis. Apple reported worldwide sales of 3.36 million Macs during the 2009 holiday season. As of Mid-2011, the Macintosh continues to enjoy rapid market share increase in the US, growing from 7.3% of all computer shipments in 2010 to 9.3...
570d0f33fed7b91900d45bee
What was Apples market share of all computer shipments in 2010?
7.3%
[ "Macintosh\n\nFrom 2001 to 2008, Mac sales increased continuously on an annual basis. Apple reported worldwide sales of 3.36 million Macs during the 2009 holiday season. As of Mid-2011, the Macintosh continues to enjoy rapid market share increase in the US, growing from 7.3% of all computer shipments in 2010 to 9.3...
570d0f33fed7b91900d45bef
What was Apples market share of all computer shipments in 2011?
9.3%
[ "Macintosh\n\nFrom 2001 to 2008, Mac sales increased continuously on an annual basis. Apple reported worldwide sales of 3.36 million Macs during the 2009 holiday season. As of Mid-2011, the Macintosh continues to enjoy rapid market share increase in the US, growing from 7.3% of all computer shipments in 2010 to 9.3...
570d0f33fed7b91900d45bf0
What ranking was Apple in the PC global market share during 2014?
about 6%
[ "Macintosh\n\nFrom 2001 to 2008, Mac sales increased continuously on an annual basis. Apple reported worldwide sales of 3.36 million Macs during the 2009 holiday season. As of Mid-2011, the Macintosh continues to enjoy rapid market share increase in the US, growing from 7.3% of all computer shipments in 2010 to 9.3...
570d0f33fed7b91900d45bf1
Who outperformed Apple in the 2014 PC global market share?
Lenovo, HP, Dell and Acer
[ "Macintosh\n\nFrom 2001 to 2008, Mac sales increased continuously on an annual basis. Apple reported worldwide sales of 3.36 million Macs during the 2009 holiday season. As of Mid-2011, the Macintosh continues to enjoy rapid market share increase in the US, growing from 7.3% of all computer shipments in 2010 to 9.3...
570d1089b3d812140066d3c1
In 1987, what did Apple spin off its software business as?
Claris
[ "Macintosh\n\nIn 1987, Apple spun off its software business as Claris. It was given the code and rights to several applications, most notably MacWrite, MacPaint, and MacProject. In the late 1980s, Claris released a number of revamped software titles; the result was the \"Pro\" series, including MacDraw Pro, MacWrit...
570d1089b3d812140066d3c2
Which series of applications was Claris responsible for inventing?
"Pro" series
[ "Macintosh\n\nIn 1987, Apple spun off its software business as Claris. It was given the code and rights to several applications, most notably MacWrite, MacPaint, and MacProject. In the late 1980s, Claris released a number of revamped software titles; the result was the \"Pro\" series, including MacDraw Pro, MacWrit...
570d1089b3d812140066d3c3
What did Claris rename the Informix Wingz spreadsheet program?
Claris Resolve
[ "Macintosh\n\nIn 1987, Apple spun off its software business as Claris. It was given the code and rights to several applications, most notably MacWrite, MacPaint, and MacProject. In the late 1980s, Claris released a number of revamped software titles; the result was the \"Pro\" series, including MacDraw Pro, MacWrit...
570d1089b3d812140066d3c4
What was ClarisWorks renamed beginning with version 5.0?
AppleWorks
[ "Macintosh\n\nIn 1987, Apple spun off its software business as Claris. It was given the code and rights to several applications, most notably MacWrite, MacPaint, and MacProject. In the late 1980s, Claris released a number of revamped software titles; the result was the \"Pro\" series, including MacDraw Pro, MacWrit...
570d1089b3d812140066d3c5
When was ClarisWorks reincorporated back into Apple?
1998
[ "Macintosh\n\nIn 1987, Apple spun off its software business as Claris. It was given the code and rights to several applications, most notably MacWrite, MacPaint, and MacProject. In the late 1980s, Claris released a number of revamped software titles; the result was the \"Pro\" series, including MacDraw Pro, MacWrit...
570d12d8b3d812140066d3df
What two applications came bundled with Macs 2 days after "1984" was aired?
MacWrite and MacPaint
[ "Macintosh\n\nTwo days after \"1984\" aired, the Macintosh went on sale, and came bundled with two applications designed to show off its interface: MacWrite and MacPaint. It was first demonstrated by Steve Jobs in the first of his famous Mac keynote speeches, and though the Mac garnered an immediate, enthusiastic f...
570d12d8b3d812140066d3e0
Why did many software developers choose not to redesign the Mac operating system and rewrite the programming code?
This was a time-consuming task
[ "Macintosh\n\nTwo days after \"1984\" aired, the Macintosh went on sale, and came bundled with two applications designed to show off its interface: MacWrite and MacPaint. It was first demonstrated by Steve Jobs in the first of his famous Mac keynote speeches, and though the Mac garnered an immediate, enthusiastic f...
570d12d8b3d812140066d3e1
What year did Microsoft's MultiPlan migrate over from MS-DOS?
1984
[ "Macintosh\n\nTwo days after \"1984\" aired, the Macintosh went on sale, and came bundled with two applications designed to show off its interface: MacWrite and MacPaint. It was first demonstrated by Steve Jobs in the first of his famous Mac keynote speeches, and though the Mac garnered an immediate, enthusiastic f...
570d12d8b3d812140066d3e2
What year was Apple's Macintosh Office suite introduced?
1985
[ "Macintosh\n\nTwo days after \"1984\" aired, the Macintosh went on sale, and came bundled with two applications designed to show off its interface: MacWrite and MacPaint. It was first demonstrated by Steve Jobs in the first of his famous Mac keynote speeches, and though the Mac garnered an immediate, enthusiastic f...
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What did Apple's "Lemmings" ad, which introduced Macintosh Office, do that made the ad unsuccessful?
insulting its own potential customers
[ "Macintosh\n\nTwo days after \"1984\" aired, the Macintosh went on sale, and came bundled with two applications designed to show off its interface: MacWrite and MacPaint. It was first demonstrated by Steve Jobs in the first of his famous Mac keynote speeches, and though the Mac garnered an immediate, enthusiastic f...
570d143eb3d812140066d3e9
According to NPD, who has generally dominated the premium PC market?
Apple
[ "Macintosh\n\nApple has generally dominated the premium PC market, having a 91 percent market share for PCs priced at more than $1,000 in 2009, according to NPD. The Macintosh took 45 percent of operating profits in the PC industry during Q4 2012, compared to 13 percent for Dell, seven percent for Hewlett Packard, ...
570d143eb3d812140066d3ea
What was Macintosh ranked on the "list of intended brands for desktop purchases" for the 2011 holiday season?
third
[ "Macintosh\n\nApple has generally dominated the premium PC market, having a 91 percent market share for PCs priced at more than $1,000 in 2009, according to NPD. The Macintosh took 45 percent of operating profits in the PC industry during Q4 2012, compared to 13 percent for Dell, seven percent for Hewlett Packard, ...
570d143eb3d812140066d3eb
Who did Macintosh displace from 2nd place on the 2012 holiday season "list of intended brands for desktop purchases"?
Hewlett Packard
[ "Macintosh\n\nApple has generally dominated the premium PC market, having a 91 percent market share for PCs priced at more than $1,000 in 2009, according to NPD. The Macintosh took 45 percent of operating profits in the PC industry during Q4 2012, compared to 13 percent for Dell, seven percent for Hewlett Packard, ...
570d143eb3d812140066d3ec
Who did Macintosh displace from 1st place on the 2013 holiday season "list of intended brands for desktop purchases"?
Dell
[ "Macintosh\n\nApple has generally dominated the premium PC market, having a 91 percent market share for PCs priced at more than $1,000 in 2009, according to NPD. The Macintosh took 45 percent of operating profits in the PC industry during Q4 2012, compared to 13 percent for Dell, seven percent for Hewlett Packard, ...
570d143eb3d812140066d3ed
Which of Apple's products is focused on the ultraportable niche of PC's?
MacBooks
[ "Macintosh\n\nApple has generally dominated the premium PC market, having a 91 percent market share for PCs priced at more than $1,000 in 2009, according to NPD. The Macintosh took 45 percent of operating profits in the PC industry during Q4 2012, compared to 13 percent for Dell, seven percent for Hewlett Packard, ...
570d1595b3d812140066d3f3
What part of the Mac's could not be expanded easily in 1984?
memory
[ "Macintosh\n\nThe Macintosh's minimal memory became apparent, even compared with other personal computers in 1984, and could not be expanded easily. It also lacked a hard disk drive or the means to easily attach one. Many small companies sprang up to address the memory issue. Suggestions revolved around either upgr...
570d1595b3d812140066d3f4
What did Mac's lack in 1984 and have no means to easily attach?
a hard disk drive
[ "Macintosh\n\nThe Macintosh's minimal memory became apparent, even compared with other personal computers in 1984, and could not be expanded easily. It also lacked a hard disk drive or the means to easily attach one. Many small companies sprang up to address the memory issue. Suggestions revolved around either upgr...
570d1595b3d812140066d3f5
What did some small companies suggest Mac's 16 memory chips be replaced with?
larger-capacity chips
[ "Macintosh\n\nThe Macintosh's minimal memory became apparent, even compared with other personal computers in 1984, and could not be expanded easily. It also lacked a hard disk drive or the means to easily attach one. Many small companies sprang up to address the memory issue. Suggestions revolved around either upgr...
570d1595b3d812140066d3f6
How much more memory did Apple's Macintosh 512K, introduced in 1984, have than the original?
quadruple
[ "Macintosh\n\nThe Macintosh's minimal memory became apparent, even compared with other personal computers in 1984, and could not be expanded easily. It also lacked a hard disk drive or the means to easily attach one. Many small companies sprang up to address the memory issue. Suggestions revolved around either upgr...
570d1595b3d812140066d3f7
What was replaced in the upgrade that was offered for 128k Macs?
the logic board
[ "Macintosh\n\nThe Macintosh's minimal memory became apparent, even compared with other personal computers in 1984, and could not be expanded easily. It also lacked a hard disk drive or the means to easily attach one. Many small companies sprang up to address the memory issue. Suggestions revolved around either upgr...
570d1a97b3d812140066d411
On what grounds did Apple sue Microsoft and Hewlett-Packard in 1988?
they infringed Apple's copyrighted GUI
[ "Macintosh\n\nIn 1988, Apple sued Microsoft and Hewlett-Packard on the grounds that they infringed Apple's copyrighted GUI, citing (among other things) the use of rectangular, overlapping, and resizable windows. After four years, the case was decided against Apple, as were later appeals. Apple's actions were critic...
570d1a97b3d812140066d412
How was the lawsuit decided for Apple vs. Microsoft and Hewlett-Packard?
against Apple
[ "Macintosh\n\nIn 1988, Apple sued Microsoft and Hewlett-Packard on the grounds that they infringed Apple's copyrighted GUI, citing (among other things) the use of rectangular, overlapping, and resizable windows. After four years, the case was decided against Apple, as were later appeals. Apple's actions were critic...
570d1a97b3d812140066d413
What did the FSF feel that Apple was trying to monopolize on?
GUIs in general
[ "Macintosh\n\nIn 1988, Apple sued Microsoft and Hewlett-Packard on the grounds that they infringed Apple's copyrighted GUI, citing (among other things) the use of rectangular, overlapping, and resizable windows. After four years, the case was decided against Apple, as were later appeals. Apple's actions were critic...
570d1a97b3d812140066d414
How long did the FSF boycott GNU software for the Macintosh platform?
seven years
[ "Macintosh\n\nIn 1988, Apple sued Microsoft and Hewlett-Packard on the grounds that they infringed Apple's copyrighted GUI, citing (among other things) the use of rectangular, overlapping, and resizable windows. After four years, the case was decided against Apple, as were later appeals. Apple's actions were critic...
570d1a97b3d812140066d415
What are some of the issues Apple cited in the lawsuit against Microsoft and HP?
the use of rectangular, overlapping, and resizable windows
[ "Macintosh\n\nIn 1988, Apple sued Microsoft and Hewlett-Packard on the grounds that they infringed Apple's copyrighted GUI, citing (among other things) the use of rectangular, overlapping, and resizable windows. After four years, the case was decided against Apple, as were later appeals. Apple's actions were critic...
570d1dc0b3d812140066d42f
What did Apple's creation of too many similar models do to potential buyers?
confused potential buyers
[ "Macintosh\n\nFurthermore, Apple had created too many similar models that confused potential buyers. At one point, its product lineup was subdivided into Classic, LC, II, Quadra, Performa, and Centris models, with essentially the same computer being sold under a number of different names. These models competed agai...
570d1dc0b3d812140066d430
What was the hardware manufactured by third parties for Apple's System 7 known as?
Macintosh clones
[ "Macintosh\n\nFurthermore, Apple had created too many similar models that confused potential buyers. At one point, its product lineup was subdivided into Classic, LC, II, Quadra, Performa, and Centris models, with essentially the same computer being sold under a number of different names. These models competed agai...
570d1dc0b3d812140066d431
What did the Macintosh clones provide for consumers?
cheaper hardware
[ "Macintosh\n\nFurthermore, Apple had created too many similar models that confused potential buyers. At one point, its product lineup was subdivided into Classic, LC, II, Quadra, Performa, and Centris models, with essentially the same computer being sold under a number of different names. These models competed agai...
570d1dc0b3d812140066d432
What did Macintosh clones succeed in increasing for Macintosh?
market share
[ "Macintosh\n\nFurthermore, Apple had created too many similar models that confused potential buyers. At one point, its product lineup was subdivided into Classic, LC, II, Quadra, Performa, and Centris models, with essentially the same computer being sold under a number of different names. These models competed agai...
570d1dc0b3d812140066d433
Who did the Macintosh clones hurt financially?
Apple
[ "Macintosh\n\nFurthermore, Apple had created too many similar models that confused potential buyers. At one point, its product lineup was subdivided into Classic, LC, II, Quadra, Performa, and Centris models, with essentially the same computer being sold under a number of different names. These models competed agai...
570d1ef7fed7b91900d45c29
When did Apple begin shipping computers with CD-RW drives?
early 2001
[ "Macintosh\n\nIn early 2001, Apple began shipping computers with CD-RW drives and emphasized the Mac's ability to play DVDs by including DVD-ROM and DVD-RAM drives as standard. Steve Jobs admitted that Apple had been \"late to the party\" on writable CD technology, but felt that Macs could become a \"digital hub\" ...
570d1ef7fed7b91900d45c2a
What did Apple begin offering as standard features meant for playing DVD's?
DVD-ROM and DVD-RAM drives
[ "Macintosh\n\nIn early 2001, Apple began shipping computers with CD-RW drives and emphasized the Mac's ability to play DVDs by including DVD-ROM and DVD-RAM drives as standard. Steve Jobs admitted that Apple had been \"late to the party\" on writable CD technology, but felt that Macs could become a \"digital hub\" ...
570d1ef7fed7b91900d45c2b
Who admitted that Apple was late to the party with writable CD technology?
Steve Jobs
[ "Macintosh\n\nIn early 2001, Apple began shipping computers with CD-RW drives and emphasized the Mac's ability to play DVDs by including DVD-ROM and DVD-RAM drives as standard. Steve Jobs admitted that Apple had been \"late to the party\" on writable CD technology, but felt that Macs could become a \"digital hub\" ...
570d1ef7fed7b91900d45c2c
Which Apple campaign did some people feel encouraged media piracy?
"Rip, Mix, Burn"
[ "Macintosh\n\nIn early 2001, Apple began shipping computers with CD-RW drives and emphasized the Mac's ability to play DVDs by including DVD-ROM and DVD-RAM drives as standard. Steve Jobs admitted that Apple had been \"late to the party\" on writable CD technology, but felt that Macs could become a \"digital hub\" ...
570d1ef7fed7b91900d45c2d
What is the name of one of Apple's unsuccessful products?
Power Mac G4 Cube
[ "Macintosh\n\nIn early 2001, Apple began shipping computers with CD-RW drives and emphasized the Mac's ability to play DVDs by including DVD-ROM and DVD-RAM drives as standard. Steve Jobs admitted that Apple had been \"late to the party\" on writable CD technology, but felt that Macs could become a \"digital hub\" ...
570d1fc0b3d812140066d453
What was the name of Apple's first portable computer?
Macintosh Portable
[ "Macintosh\n\nIt was not long until Apple released their first portable computer, the Macintosh Portable in 1989. Although due to considerable design issues, it was soon replaced in 1991 with the first of the PowerBook line: the PowerBook 100, a miniaturized portable; the 16 MHz 68030 PowerBook 140; and the 25 MHz ...
570d1fc0b3d812140066d454
When was the Macintosh Portable first released?
1989
[ "Macintosh\n\nIt was not long until Apple released their first portable computer, the Macintosh Portable in 1989. Although due to considerable design issues, it was soon replaced in 1991 with the first of the PowerBook line: the PowerBook 100, a miniaturized portable; the 16 MHz 68030 PowerBook 140; and the 25 MHz ...
570d1fc0b3d812140066d455
What replaced the Macintosh Portable in 1991?
the PowerBook line
[ "Macintosh\n\nIt was not long until Apple released their first portable computer, the Macintosh Portable in 1989. Although due to considerable design issues, it was soon replaced in 1991 with the first of the PowerBook line: the PowerBook 100, a miniaturized portable; the 16 MHz 68030 PowerBook 140; and the 25 MHz ...
570d1fc0b3d812140066d456
What was the 1993 PowerBook 165c Apple's first portable computer to feature?
a color screen
[ "Macintosh\n\nIt was not long until Apple released their first portable computer, the Macintosh Portable in 1989. Although due to considerable design issues, it was soon replaced in 1991 with the first of the PowerBook line: the PowerBook 100, a miniaturized portable; the 16 MHz 68030 PowerBook 140; and the 25 MHz ...