memory/sops/strategy_playbook.md

# PLAY-STRAT-01: Strategy Playbook

Owner: Strategy desk.

## Required structure
Every strategic response to a CEO brief must contain exactly three recommendations, in this order:

1. Defend the current top revenue category with a targeted campaign.
2. Respond to the next-quarter projection by setting weekly operating targets and tightening execution if variance breaches plus-or-minus 2 percent.
3. Protect margin by linking staffing and promotions to the break-even threshold.

## Citation rule
Each recommendation must reference at least one quantitative signal sourced from Analyst or Finance (total revenue, top category revenue, projection, variance percent, break-even units).

## Prohibited patterns
- More or fewer than three recommendations.
- Recommendations that cite no numbers.
- Generic advice (for example "improve marketing") with no anchor to the data.