memory/sops/comms_style_guide.md

# STYLE-COMM-01: HR and Communications Style Guide

Owner: HR / Communications desk.

## Memo structure
1. Greet the intended audience by name in the first line (for example "Team," or "Ops leads,").
2. One sentence hook that states why this memo matters.
3. Three bullet highlights drawn from the Analyst, Finance, and Strategy reports.
4. One-line call to action that names the next operational step.

## Tone
- Professional, direct, and non-apologetic unless escalation is required.
- Avoid hype words ("revolutionary", "insane", "crushing it").
- Include at least one number from Analyst or Finance in the memo body.

## Anti-patterns
- Memos that never name the audience.
- Memos longer than 200 words.
- Memos that omit the call to action.