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[crosstalk 00:07:20]. you can make them the villains very, very easily.
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well, it doesn't matter how good your intentions are. when you hold people up it,
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it's a story. exactly. so depending on the perspective, you've got a lot of play there, where they can be the good guys or the bad guys.
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make robin a hucksterish conman, backed up by a gang of outlaws.
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civil war, but really not out in the old west, because this was in missouri and minnesota and stuff. right. remember,
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[crosstalk] [inaudible] where they were actually stealing from the, the crooked yankees who were taking advantage of
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the - [crosstalk] everyone else is standing in soup lines, and they're driving around and being all great gatsby.
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well, no doubt. i mean, it is one of the most classic stories.
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i've got a couple of variations on the theme here that i've written down in depth.
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invasion of the body snatchers. prince john and the sheriff or pod people. and no one believes robyn except the merry men.
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i mean, yeah. when you have everyone else in on it and a small group that's kind of outside the conspiracy,
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go as si-fi heavy, or as fantasy heavy, or as conspiracy heavy as you want with that.
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making robin hood a conspiracy game where they're not necessarily robbing from the rich -
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no, that's a really neat idea.
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conspiracy in replacement of money [crosstalk] - and essentially you've got -
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[crosstalk] had listed down was the post-apocalyptic one. but see the post-apocalyptic
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is nice, because then you have to worry about money or conspiracy. then it could just be somebody has -
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[crosstalk 00:09:00]. i've been watching a ton of mad max recently. oh my god. that is exactly what this is. all of them. all three of the post-apocalyptic mad max's, because the first one doesn't quite fit in as well.
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anytime there's a limited resource that someone is using to hold someone else back, you can have a robin hood story.
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right. and i think that really gets to the heart of what we were trying to say. robin hood is something you could game. it's something you can game easily. it's something you can drop into a game. it's something you can make a whole game.
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i think that really covers the topic for today. anybody else? final thoughts?
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no. i've used the robin hood themes before in games and they do work.
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with that, i'm dustin saying good day and good gaming.
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i'm [inaudible] saying good day. good gaming. and power to the people.
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the [inaudible] can be followed on twitter at screen name eight-one-six,
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and we can be voice mailed on skype at ud816.
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the music in this podcast is a song under discussion intro, copyright 2013, damon doherty and used with permission.
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speaker 1: under discussion, the [undergofor] podcast is released under a creative commons attribution sharealike 3.0 unported license
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and the latest episode could always be found at undergofor.com
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yes it is, hopefully.
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i guess you'd like both sides of the microphone, i like both sides of the microphone so i'm sure you do too.
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look, i'm happy to talk to anyone who wants to listen.
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my audience is certainly entrepreneurs, they're predominantly online entrepreneurs, but am i correct that you've spent most of your entrepreneurial career in offline businesses?
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i have spent most of my time building online businesses.
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okay. so if you would give me a highlight reel, what's people most know you for?
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i would say that particularly in the financial services industry, i'm most known for having
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co founded and run a very successful online non-bank lending business called state custodians.
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and i ran that business for about seven years, and prior to that i was in the financial services industry
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and i ran a couple of different businesses, a home loan business, and also a deposit bond business. but it would certainly be state custodians that i was well recognized for, primarily,
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i think because of the success that state custodians had as a real challenger brand to the major banks.
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right, and i'd really love to hear how that company got started. before we do that, i always go back in time with my interview. so if we briefly
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take a trip down memory lane, and is there any sort of signs in your even preteen era if we go that far back, did you have
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lemonade stand or did you... a lot of people sold baseball cards or something at the local markets, was there anything entrepreneurial in your background?
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i think the dna was that my grandfather was a solicitor, ran his own business, my father was a solicitor,
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ran his own business, i worked as a solicitor thinking i was going to run my own business but i just didn't want to be a lawyer.
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so very early on, even as a teenager, i would help my father do the books and it was a very old system where we would do the
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kalamazoo where you had the cash sheet and the ledger and the check, and that really formed the basis of my interest in business
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and running a smart business as well so that you made money at the end of the day.
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okay. so did you, no, obviously you had a university life then, so were you thinking career path for most
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of the time? i always find it interesting people who see their family members doing something but they also say they don't like
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certain aspects of it, how to rejig their ideas about what their career is going to be about. did you have to sort of
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go against the grain of what your family had showed you was how to build a career?
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no, well, i do tend to believe a lot year out in the universe opening doors.
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and i didn't listen to the universe for a long time, and that's where i suppose i started off thinking law was a good idea.
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i did a science degree and a law degree, and i thought, well, that's a smart decision, it wasn't anything necessarily i did with my heart.
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and then from there, i actually did multiple things before i worked out that i needed to be a business woman. so i worked in
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pharmaceutical sales, i then worked as a recruitment in hr, working in a law firm doing the human resources function.
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so it really wasn't until i got into business that i actually felt that that was where i was meant to be. and it was the first time i didn't
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keep jumping ship, it was the first time i could stay put for a while. so i do believe that opportunity knocks, but
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i guess for me now, part of my guiding rule to myself is to follow my heart and i do
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believe that's where success will come from is if you're doing what you're passionate about doing.
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okay. so, excuse me, what was the business project that you first started that you actually stuck with?
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well, getting into financial services. and my business partner and i saw an opportunity to
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link in with one of the large mortgage insurers, it was ge at the time, to underwrite deposit bonds and be the underwriter. and these were
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for people who were purchasing property and they didn't want to put up a 10% cash deposit, particularly for a long term off the plan purchase,
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there was a surety product called deposit bonds. and through our relationships, we were able to negotiate to get the pen, the license to underwrite bonds on behalf
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of ge, and the market always changes year out and nothing is certain and sure enough, ge pulled out of that market.
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but happily, we then spun on a dime and found another underwriter which was pba and we established xo
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deposit bonds as the sole victorian agency for qbe deposit bonds, and that was a very successful business. and it was really seeing where opportunity
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would present itself so that all of these clients we had who were purchasing property off the plan,
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ultimately they needed to finance that purchase when it came time to settle, and they brought the opportunity to provide home loans and do lending.
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so, that's sort of where we started to move into lending and we started as a xo home loans which we offered
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via mortgage brokers. and state custodians really came together when we wanted to build a business that wasn't based
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on our personal relationships so that we could be mobile and we could actually move into state and relocate to a place that would-
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i'm curious heidi, it's sounds like your background has almost nothing to do with this sort of financial services industry and you're talking
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very much like you've got technical knowledge. obviously, now having come out the other end, you would have learned a lot, but back at the start,
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you were, like you said, a solicitor and was it pharmacy your skill base, how does that turn into...
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was it like some sort of, like you said, the universe opened a door? were you just thinking, "you know what, this sounds like fun, i'm going to jump on board this business." was that-
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i think it's because having a co founder who had the experience in the financial services industry and
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what i could bring to it was all of the support other than the technical
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aspects of it. and even to this day, as i've always employed different staff members, i do believe that the technical skillset is
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the easiest thing to recruit for and i've never recruited people based purely on having done the tasks
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in the past. i think you recruit for attitude and aptitude and intelligence and willingness to
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roll up your sleeves and bunker in, and i think that's what i brought along to the partnership.
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okay. so in terms of growing this company, you've got these agreements in place and you said you were getting clients and you said it was mostly from
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relationships, so before you expanded, was it just you two on the ground or did you hire a team straight away from the beginning? how did the-
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no, the company initially grew just through people we knew in property development and it was really my co founder, david and i,
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it was about us hitting the pavement together and going out and feeling the dream and putting yourself out there and saying,
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"listen, why don't we do business together?" and i had a career previously in pharmaceutical sales so i understood
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about the need to close and ask for business, and my business partner, david, is exceptional sales person
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so that is what we did. we hit up our network and we found a couple of key players and key referral points and nurtured them.
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okay. now, was there something that was a point of differentiation for what you were doing, because i'm assuming you were entering a crowded market space.
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there was only seven agents for ge australia wide at the time, it was a booming market
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so it was when the property market was really taking off and just going ballistic, and there was lots of
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construction and lots of development, certainly where we were in melbourne at the time. so
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it was a very good market to be in because there weren't many players, and it wasn't like home loans with deposit bonds,
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it was very difficult to be able to get the pen from the underwriter and be able to issue bonds, and there was a very good margin in it.
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okay. so i don't want to say it was easy, but it must have been somewhat nice to be
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trailing a blaze through a market where you could knock on doors and not have someone be saturated with
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other people trying to sell them the same thing. that's a...
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