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74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] An individual acting for a company by performing one or more of the following activities: prospecting, communicating, servicing, and information gathering [Question]
Salesperson
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] The analysis, planning, implementation of sales force activities, setting and designing sales force strategy, and recruiting, selecting, training, supervising, compensating, and evaluating the firm’s salespeople [Question]
Sales force management
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] A sales force organization that assigns each salesperson to an exclusive geographic territory in which that salesperson sells the company’s full line [Question]
Territorial sales force structure
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] A sales force organization under which salespeople specialize in selling only a portion of the company’s products or lines [Question]
Product sales force structure
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] A sales force organization under which salespeople specialize in selling only to certain customers or industries [Question]
Customer sales force structure
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] Outside salespeople who travel to call on customers [Question]
Outside sales force (or field sales force)
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] Inside salespeople who conduct business from their offices via telephone or visits from prospective buyers [Question]
Inside sales force
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] Using teams of people from sales, marketing, engineering, finance, technical support, and even upper management to service large complex accounts [Question]
Team selling
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] A standard that states the amount a salesperson should sell and how sales should be divided among the company’s products [Question]
Sales quota
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] The steps that the salesperson follows when selling, which include prospecting and qualifying, preapproach, approach, presentation and demonstration, handling objections, closing and follow-up [Question]
Selling process
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] The step in the selling process in which the salesperson identifies qualified potential customers [Question]
Prospecting
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] The step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call [Question]
Preapproach
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] The step in the selling process in which the salesperson meets the customer for the first time [Question]
Approach
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] The step in the selling process in which the salesperson tells the “product story” to the buyer, highlighting customer benefits [Question]
Presentation
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] The steps in the selling process in which the salesperson seeks out, clarifies, and overcomes customer objections to buying [Question]
Handling objections
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] The step in the selling process in which the salesperson asks the customer for an order [Question]
Closing
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] The last step in the selling process in which the salesperson follows up after the sale to ensure customer satisfaction and repeat business [Question]
Follow-up
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] Direct communications with carefully targeted individual consumers—the use of telephone, mail, fax, email, the internet, and other tools to communicate directly with specific consumers [Question]
Direct marketing
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] An organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic, and behavioral data [Question]
Customer database
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] Using the telephone to sell directly to customers [Question]
Telephone marketing
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] Sending an offer, announcement, reminder, or other item to a person at a particular address [Question]
Direct-mail marketing
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] Direct marketing through print, video, or electronic catalogs that are mailed to select customers, made available in stores, or presented online [Question]
Catalog marketing
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] Direct marketing via television, including direct-response television advertising or infomercials and home shopping channels [Question]
Direct-response television marketing
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
74d5ccc9_ards_about_Princ__of_Marketing__Question
[Answer] Direct-marketing campaigns that use multiple vehicles and multiple stages to improve response rates and profits [Question]
Integrated direct marketing
[]
Flashcards about Princ. of Marketing
Question
http://www.studystack.com/flashcard-464709
15/1438042987552.57_20150728002307-00127-ip-10-236-191-2_716703165_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Passageway, Passenger, Powers, Psyche, Position [Question]
The 5 P's of successful labor
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] the maternal pelvis [Question]
Passageway refers to
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] the pelvis brim is bordered by the linea terminalis [Question]
The pelvic inlet
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] the largest diameter of the pelvic inlet, its adequacy is determined by the diagonal conjugate [Question]
transverse diameter
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] distance between the sacral promontory and the lower margin of symphysis pubis [Question]
diagonal conjugate
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] measurement that really counts [Question]
Pelvic Outlet
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Gynecoid, Android, Arthropoid, Platypelloid [Question]
Pelvic types
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Round, female pelvic type; Classic - what you want to have - only 50% have it; outlet wide [Question]
Gynecoid
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] male - not adequate for childbirth [Question]
Android
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] narrow side to side, long front to back; usually ok for childbirth w/ assist (vacuum or forceps) [Question]
Anthropoid
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Flattened, not adequate; precipatace deliver (fast <3 hrs); Risk for hemorrhage for mom; O2 deprivation for baby [Question]
Platypelloid
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] *Important role in delivery process; relationship of fetal parts to one another; the problems come with deviation from the normal fetal attitude of flexion [Question]
Fetal Attitude
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Flexion - back of fetus flexed; chin flexed on chest; thighs flexed up; arms & legs crossed [Question]
Normal fetal attitude
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] The relationship of the long axis of the fetus to that of the mother (want baby to be longitudinal) [Question]
Fetal Lie
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] The portion of the baby's body that lies nearest the external os of the cervix (the presenting part what the examiner is feeling - hopefully its the head 96%) [Question]
Fetal Presentation
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Breech birth [Question]
If fetal presentation is the bottom
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] C-Section [Question]
If shoulder or breech presentation
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] thinning of the cervix; described in %; 10% not much; 80-90% is good [Question]
effacement
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] 4=dilation; 80=effacement; -1 above ischial spine [Question]
4 / 80 / -1
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] the fetal skull [Question]
Hardest part to deliver
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] brow [Question]
Sinciput
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] **should present - the area between the anterior and posterior fontanelle [Question]
Vertix
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] area of fetal skull occupied by the occipital bone, beneath the posterior fontanelle [Question]
Occiput
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] fetal chin [Question]
Mentum
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] cephalic, breech, shoulder [Question]
Presentation can be (3)
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] head first (further classified by fetal attitude) [Question]
Cephalic Presentation
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] *most common - head completely flexed on chest, the smallest diameter of head presents [Question]
Vertex (cephalic presentation)
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] top of the head presents [Question]
Military (cephalic presentation)
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] head partly extended - sinciput is presenting part [Question]
Brow (cephalic presentation)
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] may have risk for CP d/t nerve damage [Question]
Face (cephalic presentation)
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Bottom first [Question]
Breech presentation
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] thighs & knees completely flexed [Question]
Complete (breech presentation)
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] thighs are flexed on hips (feet in air by head) [Question]
Frank (breech presentation)
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] foot is dangling [Question]
Footling (single & double)
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] occurs when the largest diameter of presenting part (hopefully the head) reaches or passes through the pelvic inlet (confirms adequacy of inlet - not outlet) [Question]
Engagement
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] refers to the relationship of the presenting part to the imaginary line between the ischial spines (narrowest part the fetus must pass through) [Question]
Station
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] ischial spines [Question]
0 Station =
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] above the ischial spines (0 to -5) [Question]
Negative station
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] below the ischial spines (0 to +5) [Question]
Positive station
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] the exact relationship of the presenting part to the maternal pelvis [Question]
Fetal position
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] The uterine contractions [Question]
Primary Powers
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Maternal abdominal muscles used during the pushing stage [Question]
Secondary Powers
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] The peak of the contraction [Question]
Acme
[]
Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] The letting up of the contraction [Question]
Decrement
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] The time from the beginning to the end of a contraction [Question]
Duration
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] From the beginning to the beginning of another [Question]
Frequency
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] The building up of the contraction [Question]
Increment
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] The strength of the contraction [Question]
Intensity
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Engagement, Descent, Flexion, Internal Rotation, Extension, External Rotation, Expulsion [Question]
Mechanisms of Labor & Birth (Cardinal Movements)
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] if mom has an epidural - offer bedpan - may have to straight cath [Question]
Why monitor I & O
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] after epidural - BP for 5-10 minutes; after delivery every 15 minutes [Question]
Monitor VS
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] color, odor, amount and consistency of amniotic fluid [Question]
Observe ROM for
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] prolapsed cord [Question]
After ROM check FHR often for evidence of
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] If BP falls, position mom on left side, increase IV fluids, Oxygen at a few Liters [Question]
Observe for hypotensive syndrome
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] late decelerations [Question]
Supine hypotension
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Inspection (fetal lie); Palpation (Leopolds Maneuvers); Auscultation of FHR (monitor) [Question]
Fetal assessment during L & D include
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] 4 external abdominal palpations [Question]
Leopolds Maneuvers
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Lay on back with shoulders slightly raised on a pillow and knees drawn up a little [Question]
Position for Leopolds Maneuvers
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] dilation/stretching of cervix; emotional tension; hypoxia of uterine muscle cells during contraction; stretching of lower uterine segment; pressure of presenting part on organs/structures; distension of vagina & perineum [Question]
Sources of pain during labor
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Cultural background, self concept, fatigue, attention and distractions [Question]
Factors affecting pain perception
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Effleurage; Distraction; Controlled breathing; Relaxation techniques [Question]
Non-Pharmacologic Measures
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Light abdominal stroking in a circular motion - downward [Question]
Effleurage
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] reading, TV, cards [Question]
Distractions include
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] absence of sensibility to pain, relife of pain, without loss of consciousness [Question]
Analgesia
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Alleviates pain during 1st stage of labor; acts in 5-10 min of IV admin; lasts up to 3 hours [Question]
Demerol
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] respiratory depression, N/V, hypotension, drowsiness [Question]
Maternal S/E of Demerol
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] respiratory if given within 2 hours of delivery [Question]
Fetal S/E of Demerol
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] "takes the edge off"- fairly decent - doesn't eliminate pain - can be given anytime during [Question]
Stadol and Fentanyl
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] Loss of feeling or sensation [Question]
Anesthesia
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] injection of medication into epidural space in the lumbar regions at levels L2 - L5 [Question]
Lumbar epidural
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] usually after a cervical dilation of 4-5 cm to prevent slowing down of labor [Question]
When is lumbar epidural done
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] 1st and 2nd stages [Question]
Lumbar epidural provides analgesia for what stages of labor without direct adver effects on fetus
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] won't feel the need to push [Question]
If lumbar epidural is done too late
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] maternal hypotension (monitor BP q 15 min until stable); decreased urge to push; risk of increased need for forceps; risk of dural puncture [Question]
Disadvantages of lumbar epidural
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] injection of medication into the CSF in the spinal cord - needle penetrates meninges - more chance of s/e [Question]
Spinal
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json
4942f7ed_Flashcards_about_Intrapartum__Question
[Answer] postspinal headache; urinary retention, increased maternal hypotension [Question]
S/E of spinal anesthesia
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Flashcards about Intrapartum
Question
http://www.studystack.com/flashcard-103908
15/1438042989507.42_20150728002309-00169-ip-10-236-191-2_733179527_3.json