Gingiris/plg-playbook

PLG Playbook — Product-Led Growth Implementation

The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users...

📦 Install on ClawHub

clawhub install plg-playbook

Then ask your AI agent:

"Design a freemium tier that doesn't cannibalize our $99/mo paid plan"

Installs the full PLG Playbook — Product-Led Growth Implementation playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.

🔗 View on ClawHub · All Gingiris skills · Author blog

🚀 30-Second Preview

You: Design a freemium tier that doesn't cannibalize our $99/mo paid plan
Agent (with plg-playbook):
  Free tier limits: usage cap (5/mo), no team features, no API access
  Paid tier hooks: 10x usage + team seats + API + SSO + priority support
  Conversion trigger: free user hits usage cap at day 14 → in-app upgrade prompt
  Expected free→paid: 2-4% / month (benchmark range)

Concrete framework, real case studies, decision rules — not generic advice.

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📚 Full Playbook

name: plg-playbook description: | The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.

📦 Install

clawhub install plg-playbook

What you get after installing:

• Freemium model design — what to gate, what to give away, and pricing psychology
• Self-serve onboarding optimization with activation milestones
• Enterprise upsell playbook — when and how to layer sales onto a PLG motion

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Product-Led Growth Playbook — Freemium to Enterprise Conversion

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Let your product do the selling. This playbook covers the full PLG motion.

• Freemium design: What to gate, what to give away, and pricing psychology
• Self-serve onboarding: Time-to-value optimization and activation milestones
• Viral mechanics: Built-in sharing, collaboration hooks, and network effects
• Usage-based signals: Identifying expansion-ready accounts automatically
• Enterprise upsell: When and how to layer sales onto a PLG motion

Related Gingiris Skills

• Full version: https://clawhub.ai/skill/gingiris-b2b-growth
• All skills: https://clawhub.ai/user/gingiris
• Follow: @WeiYipei on X

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Part of the Gingiris growth skills suite — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.