Banner: green on ink (the palette), not plum

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Org card: wai the whale, current tagline and one-liner (#1)

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card: a model ships only if it clears zero

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org card: markdown image so the banner renders

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banner: brand tokens from withwhile.com (green #5cb08a on white)

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org card: banner and description

banner: While. wordmark

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Brand update: Zero Proof wordmark spacing

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