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<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Media Planning Tool</title>
<script src="https://cdn.tailwindcss.com"></script>
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/6.4.0/css/all.min.css">
<style>
.gradient-bg {
background: linear-gradient(135deg, #6b73ff 0%, #000dff 100%);
}
.chart-container {
height: 300px;
position: relative;
}
.budget-bar {
transition: all 0.5s ease;
}
.fade-in {
animation: fadeIn 0.5s ease-in;
}
@keyframes fadeIn {
from { opacity: 0; transform: translateY(20px); }
to { opacity: 1; transform: translateY(0); }
}
</style>
</head>
<body class="bg-gray-50 min-h-screen">
<div class="container mx-auto px-4 py-8">
<header class="text-center mb-12">
<h1 class="text-4xl font-bold text-gray-800 mb-2">Media Planning Tool</h1>
<p class="text-lg text-gray-600">Optimize your marketing budget allocation for maximum ROI</p>
</header>
<div class="grid grid-cols-1 lg:grid-cols-3 gap-8">
<!-- Input Form -->
<div class="bg-white rounded-xl shadow-lg p-6 lg:col-span-1">
<h2 class="text-2xl font-semibold text-gray-800 mb-6">Offer Details</h2>
<form id="mediaPlanForm" class="space-y-4">
<div>
<label for="offerName" class="block text-sm font-medium text-gray-700 mb-1">Offer Name</label>
<input type="text" id="offerName" class="w-full px-4 py-2 border border-gray-300 rounded-lg focus:ring-2 focus:ring-blue-500 focus:border-blue-500" placeholder="e.g. Summer Sale">
</div>
<div>
<label for="category" class="block text-sm font-medium text-gray-700 mb-1">Category</label>
<select id="category" class="w-full px-4 py-2 border border-gray-300 rounded-lg focus:ring-2 focus:ring-blue-500 focus:border-blue-500">
<option value="ecommerce">E-commerce</option>
<option value="saas">SaaS</option>
<option value="education">Education</option>
<option value="health">Health & Wellness</option>
<option value="finance">Finance</option>
<option value="other">Other</option>
</select>
</div>
<div>
<label for="geo" class="block text-sm font-medium text-gray-700 mb-1">Target Geography</label>
<select id="geo" class="w-full px-4 py-2 border border-gray-300 rounded-lg focus:ring-2 focus:ring-blue-500 focus:border-blue-500">
<option value="global">Global</option>
<option value="north_america">North America</option>
<option value="europe">Europe</option>
<option value="asia">Asia</option>
<option value="latin_america">Latin America</option>
<option value="middle_east">Middle East</option>
</select>
</div>
<div>
<label for="price" class="block text-sm font-medium text-gray-700 mb-1">Product/Service Price ($)</label>
<input type="number" id="price" min="0" step="0.01" class="w-full px-4 py-2 border border-gray-300 rounded-lg focus:ring-2 focus:ring-blue-500 focus:border-blue-500" placeholder="e.g. 99.99">
</div>
<div>
<label for="cpa" class="block text-sm font-medium text-gray-700 mb-1">Desired CPA ($)</label>
<input type="number" id="cpa" min="0" step="0.01" class="w-full px-4 py-2 border border-gray-300 rounded-lg focus:ring-2 focus:ring-blue-500 focus:border-blue-500" placeholder="e.g. 20.00">
</div>
<div>
<label for="budget" class="block text-sm font-medium text-gray-700 mb-1">Total Budget ($)</label>
<input type="number" id="budget" min="100" step="100" class="w-full px-4 py-2 border border-gray-300 rounded-lg focus:ring-2 focus:ring-blue-500 focus:border-blue-500" placeholder="e.g. 5000">
</div>
<div>
<label for="duration" class="block text-sm font-medium text-gray-700 mb-1">Campaign Duration (weeks)</label>
<input type="number" id="duration" min="1" max="52" class="w-full px-4 py-2 border border-gray-300 rounded-lg focus:ring-2 focus:ring-blue-500 focus:border-blue-500" placeholder="e.g. 4">
</div>
<div>
<label for="target" class="block text-sm font-medium text-gray-700 mb-1">Primary Target Audience</label>
<select id="target" class="w-full px-4 py-2 border border-gray-300 rounded-lg focus:ring-2 focus:ring-blue-500 focus:border-blue-500">
<option value="millennials">Millennials (25-40)</option>
<option value="gen_z">Gen Z (18-24)</option>
<option value="gen_x">Gen X (41-56)</option>
<option value="boomers">Boomers (57-75)</option>
<option value="women">Women</option>
<option value="men">Men</option>
<option value="business">Business Professionals</option>
</select>
</div>
<button type="submit" class="w-full gradient-bg text-white py-3 px-6 rounded-lg font-medium hover:opacity-90 transition duration-300 flex items-center justify-center">
<i class="fas fa-chart-pie mr-2"></i> Generate Media Plan
</button>
</form>
</div>
<!-- Results Section -->
<div class="bg-white rounded-xl shadow-lg p-6 lg:col-span-2" id="resultsSection" style="display: none;">
<div class="flex justify-between items-center mb-6">
<h2 class="text-2xl font-semibold text-gray-800">Media Plan for <span id="planOfferName" class="text-blue-600"></span></h2>
<button id="printPlan" class="bg-gray-100 hover:bg-gray-200 text-gray-800 py-2 px-4 rounded-lg flex items-center">
<i class="fas fa-print mr-2"></i> Print Plan
</button>
</div>
<div class="grid grid-cols-1 md:grid-cols-2 gap-6 mb-8">
<div class="bg-blue-50 rounded-xl p-4">
<h3 class="font-medium text-blue-800 mb-2">Campaign Summary</h3>
<div class="space-y-2">
<p><span class="font-medium">Budget:</span> $<span id="summaryBudget">0</span></p>
<p><span class="font-medium">Duration:</span> <span id="summaryDuration">0</span> weeks</p>
<p><span class="font-medium">Target CPA:</span> $<span id="summaryCPA">0</span></p>
<p><span class="font-medium">Geography:</span> <span id="summaryGeo">Global</span></p>
<p><span class="font-medium">Audience:</span> <span id="summaryAudience">All</span></p>
</div>
</div>
<div class="bg-green-50 rounded-xl p-4">
<h3 class="font-medium text-green-800 mb-2">Performance Projection</h3>
<div class="space-y-2">
<p><span class="font-medium">Estimated Conversions:</span> <span id="projectedConversions">0</span></p>
<p><span class="font-medium">Projected Revenue:</span> $<span id="projectedRevenue">0</span></p>
<p><span class="font-medium">ROI:</span> <span id="projectedROI">0</span>%</p>
<p><span class="font-medium">Break-even Point:</span> <span id="breakEven">0</span> conversions</p>
</div>
</div>
</div>
<h3 class="text-xl font-semibold text-gray-800 mb-4">Budget Allocation</h3>
<div class="chart-container mb-8">
<div class="grid grid-cols-1 md:grid-cols-4 gap-4 h-full">
<div class="flex flex-col justify-end">
<div class="bg-blue-500 budget-bar rounded-t-lg" style="height: 0%;" id="paidAdsBar">
<div class="text-center text-white py-1 font-medium">0%</div>
</div>
<div class="text-center mt-2 font-medium text-gray-700">Paid Ads</div>
</div>
<div class="flex flex-col justify-end">
<div class="bg-purple-500 budget-bar rounded-t-lg" style="height: 0%;" id="socialMediaBar">
<div class="text-center text-white py-1 font-medium">0%</div>
</div>
<div class="text-center mt-2 font-medium text-gray-700">Social Media</div>
</div>
<div class="flex flex-col justify-end">
<div class="bg-green-500 budget-bar rounded-t-lg" style="height: 0%;" id="seoBar">
<div class="text-center text-white py-1 font-medium">0%</div>
</div>
<div class="text-center mt-2 font-medium text-gray-700">SEO</div>
</div>
<div class="flex flex-col justify-end">
<div class="bg-yellow-500 budget-bar rounded-t-lg" style="height: 0%;" id="contentBar">
<div class="text-center text-white py-1 font-medium">0%</div>
</div>
<div class="text-center mt-2 font-medium text-gray-700">Content</div>
</div>
</div>
</div>
<div class="grid grid-cols-1 md:grid-cols-2 gap-6 mb-8">
<div class="bg-white border border-gray-200 rounded-xl p-4 fade-in">
<h3 class="font-medium text-gray-800 mb-3 flex items-center">
<i class="fas fa-ad mr-2 text-blue-500"></i> Paid Advertising
</h3>
<div class="space-y-3">
<p><span class="font-medium">Budget:</span> $<span id="paidBudget">0</span></p>
<p><span class="font-medium">Recommended Platforms:</span></p>
<ul class="list-disc pl-5" id="paidPlatforms">
<!-- Filled by JS -->
</ul>
<p class="text-sm text-gray-600 mt-2" id="paidNotes">
<!-- Filled by JS -->
</p>
</div>
</div>
<div class="bg-white border border-gray-200 rounded-xl p-4 fade-in">
<h3 class="font-medium text-gray-800 mb-3 flex items-center">
<i class="fas fa-share-alt mr-2 text-purple-500"></i> Social Media
</h3>
<div class="space-y-3">
<p><span class="font-medium">Budget:</span> $<span id="socialBudget">0</span></p>
<p><span class="font-medium">Recommended Platforms:</span></p>
<ul class="list-disc pl-5" id="socialPlatforms">
<!-- Filled by JS -->
</ul>
<p class="text-sm text-gray-600 mt-2" id="socialNotes">
<!-- Filled by JS -->
</p>
</div>
</div>
<div class="bg-white border border-gray-200 rounded-xl p-4 fade-in">
<h3 class="font-medium text-gray-800 mb-3 flex items-center">
<i class="fas fa-search mr-2 text-green-500"></i> SEO
</h3>
<div class="space-y-3">
<p><span class="font-medium">Budget:</span> $<span id="seoBudget">0</span></p>
<p><span class="font-medium">Focus Areas:</span></p>
<ul class="list-disc pl-5" id="seoFocus">
<!-- Filled by JS -->
</ul>
<p class="text-sm text-gray-600 mt-2" id="seoNotes">
<!-- Filled by JS -->
</p>
</div>
</div>
<div class="bg-white border border-gray-200 rounded-xl p-4 fade-in">
<h3 class="font-medium text-gray-800 mb-3 flex items-center">
<i class="fas fa-pen-fancy mr-2 text-yellow-500"></i> Content Marketing
</h3>
<div class="space-y-3">
<p><span class="font-medium">Budget:</span> $<span id="contentBudget">0</span></p>
<p><span class="font-medium">Content Types:</span></p>
<ul class="list-disc pl-5" id="contentTypes">
<!-- Filled by JS -->
</ul>
<p class="text-sm text-gray-600 mt-2" id="contentNotes">
<!-- Filled by JS -->
</p>
</div>
</div>
</div>
<div class="bg-gray-50 rounded-xl p-4 border border-gray-200 fade-in">
<h3 class="font-medium text-gray-800 mb-3 flex items-center">
<i class="fas fa-lightbulb mr-2 text-orange-500"></i> Strategic Recommendations
</h3>
<div class="space-y-2" id="recommendations">
<!-- Filled by JS -->
</div>
</div>
</div>
</div>
</div>
<script>
document.addEventListener('DOMContentLoaded', function() {
const form = document.getElementById('mediaPlanForm');
const resultsSection = document.getElementById('resultsSection');
const printButton = document.getElementById('printPlan');
form.addEventListener('submit', function(e) {
e.preventDefault();
generateMediaPlan();
resultsSection.style.display = 'block';
window.scrollTo({
top: document.getElementById('resultsSection').offsetTop - 20,
behavior: 'smooth'
});
});
printButton.addEventListener('click', function() {
window.print();
});
function generateMediaPlan() {
// Get form values
const offerName = document.getElementById('offerName').value || 'Your Offer';
const category = document.getElementById('category').value;
const geo = document.getElementById('geo').value;
const price = parseFloat(document.getElementById('price').value) || 0;
const cpa = parseFloat(document.getElementById('cpa').value) || 0;
const budget = parseFloat(document.getElementById('budget').value) || 0;
const duration = parseInt(document.getElementById('duration').value) || 1;
const target = document.getElementById('target').value;
// Set basic info
document.getElementById('planOfferName').textContent = offerName;
document.getElementById('summaryBudget').textContent = budget.toLocaleString();
document.getElementById('summaryDuration').textContent = duration;
document.getElementById('summaryCPA').textContent = cpa.toLocaleString();
document.getElementById('summaryGeo').textContent = getGeoName(geo);
document.getElementById('summaryAudience').textContent = getAudienceName(target);
// Calculate performance projections
const estimatedConversions = Math.floor(budget / cpa);
const projectedRevenue = estimatedConversions * price;
const roi = ((projectedRevenue - budget) / budget * 100).toFixed(1);
const breakEven = Math.ceil(budget / price);
document.getElementById('projectedConversions').textContent = estimatedConversions.toLocaleString();
document.getElementById('projectedRevenue').textContent = projectedRevenue.toLocaleString();
document.getElementById('projectedROI').textContent = roi;
document.getElementById('breakEven').textContent = breakEven.toLocaleString();
// Determine budget allocation based on category and other factors
const allocation = calculateAllocation(category, geo, target, budget, duration);
// Update budget allocation bars
animateBudgetBars(allocation);
// Set budget amounts
document.getElementById('paidBudget').textContent = allocation.paid.toLocaleString();
document.getElementById('socialBudget').textContent = allocation.social.toLocaleString();
document.getElementById('seoBudget').textContent = allocation.seo.toLocaleString();
document.getElementById('contentBudget').textContent = allocation.content.toLocaleString();
// Set platform recommendations
setPlatformRecommendations(category, geo, target, allocation);
// Set strategic recommendations
setStrategicRecommendations(category, geo, target, budget, duration, price, cpa);
}
function calculateAllocation(category, geo, target, budget, duration) {
// Base allocation percentages
let paidPercent = 40;
let socialPercent = 30;
let seoPercent = 20;
let contentPercent = 10;
// Adjust based on category
if (category === 'ecommerce') {
paidPercent = 50;
socialPercent = 25;
seoPercent = 15;
contentPercent = 10;
} else if (category === 'saas') {
paidPercent = 35;
socialPercent = 25;
seoPercent = 30;
contentPercent = 10;
} else if (category === 'education') {
paidPercent = 30;
socialPercent = 35;
seoPercent = 20;
contentPercent = 15;
}
// Adjust based on geography
if (geo === 'north_america' || geo === 'europe') {
paidPercent += 5;
socialPercent -= 5;
} else if (geo === 'asia') {
socialPercent += 10;
paidPercent -= 5;
seoPercent -= 5;
}
// Adjust based on target audience
if (target === 'gen_z' || target === 'millennials') {
socialPercent += 10;
paidPercent -= 5;
seoPercent -= 5;
} else if (target === 'gen_x' || target === 'boomers') {
paidPercent += 10;
socialPercent -= 5;
contentPercent -= 5;
}
// Adjust based on budget size
if (budget < 1000) {
paidPercent = 70;
socialPercent = 20;
seoPercent = 5;
contentPercent = 5;
} else if (budget > 10000) {
seoPercent += 5;
contentPercent += 5;
paidPercent -= 5;
socialPercent -= 5;
}
// Adjust based on duration
if (duration > 8) {
seoPercent += 5;
contentPercent += 5;
paidPercent -= 5;
socialPercent -= 5;
}
// Calculate final amounts
return {
paid: Math.round(budget * paidPercent / 100),
social: Math.round(budget * socialPercent / 100),
seo: Math.round(budget * seoPercent / 100),
content: Math.round(budget * contentPercent / 100),
paidPercent,
socialPercent,
seoPercent,
contentPercent
};
}
function animateBudgetBars(allocation) {
const paidBar = document.getElementById('paidAdsBar');
const socialBar = document.getElementById('socialMediaBar');
const seoBar = document.getElementById('seoBar');
const contentBar = document.getElementById('contentBar');
setTimeout(() => {
paidBar.style.height = allocation.paidPercent + '%';
paidBar.querySelector('div').textContent = allocation.paidPercent + '%';
socialBar.style.height = allocation.socialPercent + '%';
socialBar.querySelector('div').textContent = allocation.socialPercent + '%';
seoBar.style.height = allocation.seoPercent + '%';
seoBar.querySelector('div').textContent = allocation.seoPercent + '%';
contentBar.style.height = allocation.contentPercent + '%';
contentBar.querySelector('div').textContent = allocation.contentPercent + '%';
}, 100);
}
function setPlatformRecommendations(category, geo, target, allocation) {
// Paid Advertising
const paidPlatforms = document.getElementById('paidPlatforms');
paidPlatforms.innerHTML = '';
let paidItems = ['Google Ads (Search & Display)'];
if (category === 'ecommerce') paidItems.push('Google Shopping');
if (target === 'gen_z' || target === 'millennials') paidItems.push('TikTok Ads');
if (geo === 'north_america') paidItems.push('Facebook Ads', 'Instagram Ads');
if (geo === 'asia') paidItems.push('Baidu Ads (China)', 'Naver Ads (Korea)');
paidItems.forEach(item => {
const li = document.createElement('li');
li.textContent = item;
paidPlatforms.appendChild(li);
});
document.getElementById('paidNotes').textContent = getPaidNotes(category, geo, target, allocation.paid);
// Social Media
const socialPlatforms = document.getElementById('socialPlatforms');
socialPlatforms.innerHTML = '';
let socialItems = ['Instagram'];
if (target === 'gen_z') socialItems.push('TikTok', 'Snapchat');
if (target === 'millennials') socialItems.push('Facebook', 'LinkedIn');
if (target === 'business') socialItems.push('LinkedIn', 'Twitter');
if (geo === 'asia') socialItems.push('WeChat (China)', 'Line (Japan/Thailand)');
socialItems.forEach(item => {
const li = document.createElement('li');
li.textContent = item;
socialPlatforms.appendChild(li);
});
document.getElementById('socialNotes').textContent = getSocialNotes(category, target, allocation.social);
// SEO
const seoFocus = document.getElementById('seoFocus');
seoFocus.innerHTML = '';
let seoItems = ['Keyword optimization', 'Technical SEO'];
if (category === 'ecommerce') seoItems.push('Product page optimization');
if (category === 'saas') seoItems.push('Blog content strategy', 'Landing page optimization');
if (allocation.seo > 1000) seoItems.push('Link building', 'Content marketing');
seoItems.forEach(item => {
const li = document.createElement('li');
li.textContent = item;
seoFocus.appendChild(li);
});
document.getElementById('seoNotes').textContent = getSeoNotes(category, allocation.seo);
// Content Marketing
const contentTypes = document.getElementById('contentTypes');
contentTypes.innerHTML = '';
let contentItems = ['Blog posts'];
if (target === 'gen_z') contentItems.push('Short-form videos', 'Memes');
if (target === 'millennials') contentItems.push('How-to guides', 'Case studies');
if (target === 'business') contentItems.push('Whitepapers', 'Webinars');
if (category === 'ecommerce') contentItems.push('Product videos', 'User-generated content');
contentItems.forEach(item => {
const li = document.createElement('li');
li.textContent = item;
contentTypes.appendChild(li);
});
document.getElementById('contentNotes').textContent = getContentNotes(target, allocation.content);
}
function setStrategicRecommendations(category, geo, target, budget, duration, price, cpa) {
const recommendations = document.getElementById('recommendations');
recommendations.innerHTML = '';
// General recommendations
addRecommendation(`Focus on platforms where your target audience (${getAudienceName(target)}) is most active.`);
// Budget-specific recommendations
if (budget < 1000) {
addRecommendation('With a limited budget, focus on 1-2 high-impact channels rather than spreading too thin.');
} else if (budget > 5000) {
addRecommendation('Consider A/B testing different ad creatives and audiences to optimize performance.');
}
// Duration recommendations
if (duration < 4) {
addRecommendation('For short campaigns, prioritize paid channels for immediate results.');
} else {
addRecommendation('With a longer campaign duration, invest in SEO and content marketing for sustainable growth.');
}
// CPA vs Price analysis
if (cpa > price * 0.5) {
addRecommendation('Your target CPA is high relative to product price. Focus on higher conversion rate strategies.', 'warning');
}
// Geo-specific recommendations
if (geo === 'asia') {
addRecommendation('Localize your content and ads for Asian markets, considering cultural differences.');
} else if (geo === 'europe') {
addRecommendation('Be mindful of GDPR compliance in your marketing efforts.');
}
// Category-specific recommendations
if (category === 'ecommerce') {
addRecommendation('Implement retargeting ads to capture abandoned carts and boost conversions.');
} else if (category === 'saas') {
addRecommendation('Develop a lead nurturing sequence to convert free trials to paid subscriptions.');
}
}
function addRecommendation(text, type = 'info') {
const rec = document.createElement('div');
rec.className = `flex items-start p-3 rounded-lg ${type === 'warning' ? 'bg-yellow-50 text-yellow-800' : 'bg-blue-50 text-blue-800'}`;
const icon = document.createElement('i');
icon.className = `fas ${type === 'warning' ? 'fa-exclamation-circle mt-1 mr-3' : 'fa-info-circle mt-1 mr-3'}`;
rec.appendChild(icon);
const textNode = document.createElement('span');
textNode.textContent = text;
rec.appendChild(textNode);
document.getElementById('recommendations').appendChild(rec);
}
function getGeoName(geo) {
const geoMap = {
'global': 'Global',
'north_america': 'North America',
'europe': 'Europe',
'asia': 'Asia',
'latin_america': 'Latin America',
'middle_east': 'Middle East'
};
return geoMap[geo] || geo;
}
function getAudienceName(target) {
const audienceMap = {
'millennials': 'Millennials (25-40)',
'gen_z': 'Gen Z (18-24)',
'gen_x': 'Gen X (41-56)',
'boomers': 'Boomers (57-75)',
'women': 'Women',
'men': 'Men',
'business': 'Business Professionals'
};
return audienceMap[target] || target;
}
function getPaidNotes(category, geo, target, budget) {
let notes = '';
if (budget < 500) {
notes = 'Focus on search ads for high-intent traffic. Consider remarketing to maximize impact.';
} else {
notes = 'Test multiple ad formats (search, display, video) and optimize based on performance.';
if (category === 'ecommerce') {
notes += ' Prioritize shopping ads and dynamic remarketing.';
}
if (target === 'gen_z') {
notes += ' Allocate a portion to TikTok ads for maximum reach with younger audiences.';
}
}
return notes;
}
function getSocialNotes(category, target, budget) {
let notes = '';
if (budget < 300) {
notes = 'Focus on organic growth and 1-2 paid social campaigns. User-generated content works well.';
} else {
notes = 'Test different content formats (images, videos, stories) and analyze engagement.';
if (target === 'business') {
notes += ' LinkedIn sponsored content can be highly effective for B2B.';
}
if (category === 'education') {
notes += ' Educational content and live Q&A sessions perform well in this category.';
}
}
return notes;
}
function getSeoNotes(category, budget) {
let notes = '';
if (budget < 500) {
notes = 'Focus on on-page SEO improvements and basic technical fixes.';
} else {
notes = 'Consider investing in content creation and link building for long-term growth.';
if (category === 'saas') {
notes += ' Create comprehensive guides and tutorials targeting relevant keywords.';
}
}
return notes;
}
function getContentNotes(target, budget) {
let notes = '';
if (budget < 300) {
notes = 'Repurpose content across multiple platforms to maximize reach.';
} else {
notes = 'Invest in high-quality, professional content that showcases your expertise.';
if (target === 'gen_z') {
notes += ' Short, engaging video content works best for this audience.';
}
}
return notes;
}
});
</script>
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