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ANALYTICS & REPORTING TOOLS

Optimize your marketing strategy with analytics and reporting tools

Go from high-level trends to granular insights with our analytics tools. Understand your audience, measure your ROI, and uncover new opportunities to drive conversions.

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Find out why we’re best-in-class

The #1 AI-powered email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.

  • Up to 25x ROI

    seen by Mailchimp users*

  • >99% deliverability rate

    for email (average)

  • 11M+ users

    of Mailchimp globally

  • 50+ behavior-based triggers

    for personalization

Understand performance from first click to final sale

Refine your acquisition strategy

Track audience growth over time to gain a deeper understanding of where your most valuable customers are coming from.

Explore audience analytics

Boost campaign ROI by prioritizing what works best

Follow the customer journey from interest to purchase to get insights on the most meaningful opportunities to drive conversions.

Explore conversion insights

Find out what makes your customers tick with personalized recommendations

Intelligence-backed tools with serious sales muscle

Our AI-powered platform uses millions of data points from similar businesses to help you optimize content and drive conversions.

Explore generative AI

Bring in more data, drive more growth with our integrations

View all 300+ integrations

"Mailchimp's reporting tools and campaign dashboard were a big part of what motivated me to change our email strategy... Mailchimp made it easier to see our performance and make changes to strategy."

Lauren Korus, Content Manager, Vacation Races

Read the case study

Get a headstart with a personalized product tour

Start using your new tools with confidence thanks to one-on-one support from an onboarding specialist—part of every Premium and Standard plan.*

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Make smart decisions faster with access to all of your data in one place

Make data-driven decisions

Easily compare and analyze data across channels, build insightful reports and visualizations, and get crucial granular insights.

Explore reports

Optimize your campaigns to maximize effectiveness

Put your content to the test and see what really works

Use multivariate and A/B testing to gain data-driven insights that help you understand how small changes drive improved engagement.

Explore A/B testing

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Best value

Best value

Mailchimp Recommends

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

Save 15% on 10,000+ contacts

$297.50 per month for 12 months

Then, starts at $350 per month†

  • Phone & Priority Support
  • Popup Forms
  • Multivariate and A/B Testing
  • Enhanced marketing automation flows
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Behavioral Targeting
Buy Now Buy Now

Best value

Best value

Mailchimp Recommends

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

Free for 14 days

Then, starts at $20 per month†

  • 24/7 Email & Chat Support
  • Popup Forms
  • Multivariate & A/B Testing
  • Enhanced marketing automation flows
  • Personalized Onboarding
  • Predictive Segmentation
  • Behavioral Targeting
Sign Up Free Sign Up Free

Best value

Best value

Mailchimp Recommends

Essentials

Send the right content at the right time with testing and scheduling features.

Free for 14 days

Then, starts at $13 per month†

  • 24/7 Email & Chat Support
  • Popup Forms
  • A/B Testing
  • Basic marketing automation flows

  • Personalized Onboarding

  • Predictive Segmentation

  • Behavioral Targeting

Sign Up Free Sign Up Free

Best value

Best value

Mailchimp Recommends

Free

Easily create email campaigns and learn more about your customers.

Contact limit exceeded You've selected more contacts than this plan allows

  • Email support for first 30 days
  • Popup Forms

  • A/B Testing

  • Basic marketing automation flows

  • Onboarding

  • Predictive Segmentation

  • Behavioral Targeting

Sign Up Free Sign Up Free

†See Free Trial Terms and Offer Terms.

Overages

apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded. Learn more.
See all plan details

Learn more about reporting and analytics

Need to hire a helping hand? We got you.

From a quick template design to full-service campaign management, our global community of 850+ trusted experts does it all.

Explore Mailchimp Experts

We offer expert 24/7 customer service

Our customer service team is always available and ready to support you.

See our support offerings

FAQs

Millions of users trust us with their email marketing. You can too.

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*Disclaimers

  1. 25x ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from April 2023 to April 2024
  2. Personalized Onboarding: Onboarding services differ per plan and are available for new or upgraded users with a paid plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
  3. Availability of features and functionality varies by plan type. For details, view plans and pricing.