Point all canonical links at www.solsticestudio.ai/datasets
Browse files
README.md
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---
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license: cc-by-4.0
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task_categories:
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- tabular-classification
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- tabular-regression
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- time-series-forecasting
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language:
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- en
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tags:
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- synthetic
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- saas
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- business-intelligence
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- analytics
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- dashboards
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- startup
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- growth
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- mrr
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- cac
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- ltv
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- churn
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- marketing
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- tabular
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pretty_name: Solstice SaaS Growth Pack
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size_categories:
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- 1K<n<10K
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configs:
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- config_name: companies
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data_files:
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- split: train
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path: companies.csv
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- config_name: growth_metrics
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data_files:
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- split: train
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path: growth_metrics.csv
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- config_name: channel_performance
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data_files:
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- split: train
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path: channel_performance.csv
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- config_name: customer_segments
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data_files:
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- split: train
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path: customer_segments.csv
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- config_name: metric_definitions
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data_files:
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- split: train
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path: metric_definitions.csv
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- config_name: dashboard_suggestions
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data_files:
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- split: train
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path: dashboard_suggestions.csv
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---
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# Solstice SaaS Growth Pack (Sample)
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**A dashboard-ready synthetic SaaS metrics dataset.** Import the 6 CSVs straight into any BI tool and have a credible SaaS growth dashboard in under 10 minutes — no cleanup, no modeling.
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Built by [Solstice AI Studio](https://www.solsticestudio.ai) as a free sample of a larger commercial pack. 100% synthetic — no real company, customer, or personal data.
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## What's in the box
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| File | Rows | Grain | Purpose |
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|---|---|---|---|
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| `companies.csv` | 6 | company | Master dimension — 6 synthetic startups spanning 6 distinct growth narratives |
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| `growth_metrics.csv` | 540 | date × company | Daily revenue, MRR, customer counts, CAC, LTV, churn |
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| `channel_performance.csv` | 3,780 | date × company × channel | Marketing channel impressions, clicks, conversions, cost, attribution |
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| `customer_segments.csv` | 18 | company × segment | SMB / Mid-Market / Enterprise unit economics |
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| `metric_definitions.csv` | 7 | metric | Self-documenting formulas |
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| `dashboard_suggestions.csv` | 8 | chart | 4 starter dashboards with suggested axes |
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**Period:** 90 days. **Currency:** USD. **Dates:** ISO-8601 (`YYYY-MM-DD`). **Join key:** `company_id`.
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## Growth narratives included
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Each company embodies a distinct SaaS growth profile — so dashboards show realistic variance instead of random noise:
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-
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- **Steady PLG** — strong SEO/content/referral, efficient long-term growth
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- **Paid accelerator** — aggressive paid acquisition, higher CAC
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- **Enterprise lumpy** — quarter-end deal spikes, lower churn
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- **Seasonal B2C** — demand seasonality and periodic swings
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- **Churn recovery** — visible churn event followed by stabilization
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- **Capital infusion** — growth acceleration after mid-period expansion
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## Why this dataset
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**Clean joins, zero cleanup.** Stable IDs, one clear grain per table, no null-heavy columns, no ambiguous foreign keys. Import order: companies → growth_metrics → channel_performance → customer_segments.
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**Pre-calculated SaaS metrics.** MRR, CAC, LTV, churn rate, conversion rate, CTR — all included, formulas documented in `metric_definitions.csv`. Users get to insight on first import.
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**Cross-table consistency.** Daily channel `conversions` sum exactly to `new_customers`. Daily channel `cost` sums exactly to `marketing_spend`. Active customer counts respect `prev + new − churned = active` on every row.
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**Realistic magnitudes.** Daily revenue reconciles to MRR over a month. ARR, LTV:CAC, and payback periods sit in credible SaaS ranges.
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## Use cases
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- Instant demo dashboards for BI / analytics tools
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- User onboarding & first-value experiences
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- SaaS metrics dashboard templates
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- Product showcase & sales enablement
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- Analytics workflow testing (imports, joins, filters)
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- Startup & growth analytics education
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- Customer success & retention analysis
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- Marketing performance & attribution analysis
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## Quick start
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```
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companies.csv → dimension table
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growth_metrics.csv → primary fact (time × company)
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channel_performance.csv → secondary fact (time × company × channel)
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customer_segments.csv → segment roll-up
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```
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Join key is `company_id`. All dates are ISO-8601. All currency is USD.
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-
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**Suggested first dashboard: SaaS Growth Overview**
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-
- Line chart: `date` × `revenue`, filter by `company_name`
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- Dual-axis line: `date` × (`mrr`, `active_customers`), filter by `company_name`
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-
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Full dashboard recipes in `dashboard_suggestions.csv`.
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### Load with pandas
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```python
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import pandas as pd
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companies = pd.read_csv("companies.csv")
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growth = pd.read_csv("growth_metrics.csv", parse_dates=["date"])
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channels = pd.read_csv("channel_performance.csv", parse_dates=["date"])
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segments = pd.read_csv("customer_segments.csv")
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# Monthly MRR per company
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monthly_mrr = (
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growth.assign(month=growth["date"].dt.to_period("M"))
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.groupby(["company_name", "month"])["mrr"].mean()
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.reset_index()
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)
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```
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## Data quality checklist
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-
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- All foreign keys resolve (0 orphans)
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- No nulls in required columns
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-
- No negative revenue, spend, or counts
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| 144 |
-
- Derived metrics reproduce from inputs (mrr, cac, ltv, churn_rate, conversion_rate, click_through_rate)
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-
- Continuity invariant holds: `prev_active + new − churned = active` on every row
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- `impressions ≥ clicks ≥ conversions` on every channel row
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-
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## Schema
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See `SCHEMA.md` for full column definitions, join model, metric formulas, and synthetic profile documentation.
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## License
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Released under **CC BY 4.0** — use freely for demos, research, internal tooling, education, and commercial templates. Attribution appreciated.
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-
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Synthetic data only — no real company, customer, or personal information.
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-
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## Get the full pack
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This repo is a **6-company, 90-day sample**. The production pack scales to any company count (12 / 50 / 500+), any date range (1 quarter / 1 year / 3 years), any seed for reproducibility, custom growth-profile mixes, and custom industry / channel configurations.
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**Self-serve (Stripe checkout):**
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- [**Sample Scale tier — $5,000**](https://buy.stripe.com/7sY5kD2j85QTfSb5lfeEo03) — ~25K records, one subject, 72-hour delivery.
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**Full pack + enterprise scope:**
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- [www.solsticestudio.ai/datasets](https://www.solsticestudio.ai/datasets) — per-SKU pricing across Starter / Professional / Enterprise tiers.
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```
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---
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| 2 |
+
license: cc-by-4.0
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| 3 |
+
task_categories:
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| 4 |
+
- tabular-classification
|
| 5 |
+
- tabular-regression
|
| 6 |
+
- time-series-forecasting
|
| 7 |
+
language:
|
| 8 |
+
- en
|
| 9 |
+
tags:
|
| 10 |
+
- synthetic
|
| 11 |
+
- saas
|
| 12 |
+
- business-intelligence
|
| 13 |
+
- analytics
|
| 14 |
+
- dashboards
|
| 15 |
+
- startup
|
| 16 |
+
- growth
|
| 17 |
+
- mrr
|
| 18 |
+
- cac
|
| 19 |
+
- ltv
|
| 20 |
+
- churn
|
| 21 |
+
- marketing
|
| 22 |
+
- tabular
|
| 23 |
+
pretty_name: Solstice SaaS Growth Pack
|
| 24 |
+
size_categories:
|
| 25 |
+
- 1K<n<10K
|
| 26 |
+
configs:
|
| 27 |
+
- config_name: companies
|
| 28 |
+
data_files:
|
| 29 |
+
- split: train
|
| 30 |
+
path: companies.csv
|
| 31 |
+
- config_name: growth_metrics
|
| 32 |
+
data_files:
|
| 33 |
+
- split: train
|
| 34 |
+
path: growth_metrics.csv
|
| 35 |
+
- config_name: channel_performance
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| 36 |
+
data_files:
|
| 37 |
+
- split: train
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| 38 |
+
path: channel_performance.csv
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| 39 |
+
- config_name: customer_segments
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| 40 |
+
data_files:
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| 41 |
+
- split: train
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| 42 |
+
path: customer_segments.csv
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| 43 |
+
- config_name: metric_definitions
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| 44 |
+
data_files:
|
| 45 |
+
- split: train
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| 46 |
+
path: metric_definitions.csv
|
| 47 |
+
- config_name: dashboard_suggestions
|
| 48 |
+
data_files:
|
| 49 |
+
- split: train
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| 50 |
+
path: dashboard_suggestions.csv
|
| 51 |
+
---
|
| 52 |
+
|
| 53 |
+
# Solstice SaaS Growth Pack (Sample)
|
| 54 |
+
|
| 55 |
+
**A dashboard-ready synthetic SaaS metrics dataset.** Import the 6 CSVs straight into any BI tool and have a credible SaaS growth dashboard in under 10 minutes — no cleanup, no modeling.
|
| 56 |
+
|
| 57 |
+
Built by [Solstice AI Studio](https://www.solsticestudio.ai/datasets) as a free sample of a larger commercial pack. 100% synthetic — no real company, customer, or personal data.
|
| 58 |
+
|
| 59 |
+
## What's in the box
|
| 60 |
+
|
| 61 |
+
| File | Rows | Grain | Purpose |
|
| 62 |
+
|---|---|---|---|
|
| 63 |
+
| `companies.csv` | 6 | company | Master dimension — 6 synthetic startups spanning 6 distinct growth narratives |
|
| 64 |
+
| `growth_metrics.csv` | 540 | date × company | Daily revenue, MRR, customer counts, CAC, LTV, churn |
|
| 65 |
+
| `channel_performance.csv` | 3,780 | date × company × channel | Marketing channel impressions, clicks, conversions, cost, attribution |
|
| 66 |
+
| `customer_segments.csv` | 18 | company × segment | SMB / Mid-Market / Enterprise unit economics |
|
| 67 |
+
| `metric_definitions.csv` | 7 | metric | Self-documenting formulas |
|
| 68 |
+
| `dashboard_suggestions.csv` | 8 | chart | 4 starter dashboards with suggested axes |
|
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+
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+
**Period:** 90 days. **Currency:** USD. **Dates:** ISO-8601 (`YYYY-MM-DD`). **Join key:** `company_id`.
|
| 71 |
+
|
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+
## Growth narratives included
|
| 73 |
+
|
| 74 |
+
Each company embodies a distinct SaaS growth profile — so dashboards show realistic variance instead of random noise:
|
| 75 |
+
|
| 76 |
+
- **Steady PLG** — strong SEO/content/referral, efficient long-term growth
|
| 77 |
+
- **Paid accelerator** — aggressive paid acquisition, higher CAC
|
| 78 |
+
- **Enterprise lumpy** — quarter-end deal spikes, lower churn
|
| 79 |
+
- **Seasonal B2C** — demand seasonality and periodic swings
|
| 80 |
+
- **Churn recovery** — visible churn event followed by stabilization
|
| 81 |
+
- **Capital infusion** — growth acceleration after mid-period expansion
|
| 82 |
+
|
| 83 |
+
## Why this dataset
|
| 84 |
+
|
| 85 |
+
**Clean joins, zero cleanup.** Stable IDs, one clear grain per table, no null-heavy columns, no ambiguous foreign keys. Import order: companies → growth_metrics → channel_performance → customer_segments.
|
| 86 |
+
|
| 87 |
+
**Pre-calculated SaaS metrics.** MRR, CAC, LTV, churn rate, conversion rate, CTR — all included, formulas documented in `metric_definitions.csv`. Users get to insight on first import.
|
| 88 |
+
|
| 89 |
+
**Cross-table consistency.** Daily channel `conversions` sum exactly to `new_customers`. Daily channel `cost` sums exactly to `marketing_spend`. Active customer counts respect `prev + new − churned = active` on every row.
|
| 90 |
+
|
| 91 |
+
**Realistic magnitudes.** Daily revenue reconciles to MRR over a month. ARR, LTV:CAC, and payback periods sit in credible SaaS ranges.
|
| 92 |
+
|
| 93 |
+
## Use cases
|
| 94 |
+
|
| 95 |
+
- Instant demo dashboards for BI / analytics tools
|
| 96 |
+
- User onboarding & first-value experiences
|
| 97 |
+
- SaaS metrics dashboard templates
|
| 98 |
+
- Product showcase & sales enablement
|
| 99 |
+
- Analytics workflow testing (imports, joins, filters)
|
| 100 |
+
- Startup & growth analytics education
|
| 101 |
+
- Customer success & retention analysis
|
| 102 |
+
- Marketing performance & attribution analysis
|
| 103 |
+
|
| 104 |
+
## Quick start
|
| 105 |
+
|
| 106 |
+
```
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+
companies.csv → dimension table
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| 108 |
+
growth_metrics.csv → primary fact (time × company)
|
| 109 |
+
channel_performance.csv → secondary fact (time × company × channel)
|
| 110 |
+
customer_segments.csv → segment roll-up
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| 111 |
+
```
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+
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+
Join key is `company_id`. All dates are ISO-8601. All currency is USD.
|
| 114 |
+
|
| 115 |
+
**Suggested first dashboard: SaaS Growth Overview**
|
| 116 |
+
- Line chart: `date` × `revenue`, filter by `company_name`
|
| 117 |
+
- Dual-axis line: `date` × (`mrr`, `active_customers`), filter by `company_name`
|
| 118 |
+
|
| 119 |
+
Full dashboard recipes in `dashboard_suggestions.csv`.
|
| 120 |
+
|
| 121 |
+
### Load with pandas
|
| 122 |
+
|
| 123 |
+
```python
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+
import pandas as pd
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| 125 |
+
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+
companies = pd.read_csv("companies.csv")
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+
growth = pd.read_csv("growth_metrics.csv", parse_dates=["date"])
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+
channels = pd.read_csv("channel_performance.csv", parse_dates=["date"])
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+
segments = pd.read_csv("customer_segments.csv")
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+
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+
# Monthly MRR per company
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+
monthly_mrr = (
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+
growth.assign(month=growth["date"].dt.to_period("M"))
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+
.groupby(["company_name", "month"])["mrr"].mean()
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+
.reset_index()
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+
)
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+
```
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+
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+
## Data quality checklist
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| 140 |
+
|
| 141 |
+
- All foreign keys resolve (0 orphans)
|
| 142 |
+
- No nulls in required columns
|
| 143 |
+
- No negative revenue, spend, or counts
|
| 144 |
+
- Derived metrics reproduce from inputs (mrr, cac, ltv, churn_rate, conversion_rate, click_through_rate)
|
| 145 |
+
- Continuity invariant holds: `prev_active + new − churned = active` on every row
|
| 146 |
+
- `impressions ≥ clicks ≥ conversions` on every channel row
|
| 147 |
+
|
| 148 |
+
## Schema
|
| 149 |
+
|
| 150 |
+
See `SCHEMA.md` for full column definitions, join model, metric formulas, and synthetic profile documentation.
|
| 151 |
+
|
| 152 |
+
## License
|
| 153 |
+
|
| 154 |
+
Released under **CC BY 4.0** — use freely for demos, research, internal tooling, education, and commercial templates. Attribution appreciated.
|
| 155 |
+
|
| 156 |
+
Synthetic data only — no real company, customer, or personal information.
|
| 157 |
+
|
| 158 |
+
## Get the full pack
|
| 159 |
+
|
| 160 |
+
This repo is a **6-company, 90-day sample**. The production pack scales to any company count (12 / 50 / 500+), any date range (1 quarter / 1 year / 3 years), any seed for reproducibility, custom growth-profile mixes, and custom industry / channel configurations.
|
| 161 |
+
|
| 162 |
+
**Self-serve (Stripe checkout):**
|
| 163 |
+
- [**Sample Scale tier — $5,000**](https://buy.stripe.com/7sY5kD2j85QTfSb5lfeEo03) — ~25K records, one subject, 72-hour delivery.
|
| 164 |
+
|
| 165 |
+
**Full pack + enterprise scope:**
|
| 166 |
+
- [www.solsticestudio.ai/datasets](https://www.solsticestudio.ai/datasets) — per-SKU pricing across Starter / Professional / Enterprise tiers, plus commercial licensing, custom generation, and buyer-specific variants.
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+
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**Procurement catalog:**
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- [SolsticeAI Data Storefront](https://solsticeai.mydatastorefront.com) — available via Datarade / Monda.
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## Citation
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```bibtex
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@dataset{solstice_saas_growth_pack_2026,
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title = {Solstice SaaS Growth Pack (Sample)},
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author = {Solstice AI Studio},
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year = {2026},
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publisher = {Hugging Face},
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url = {https://huggingface.co/datasets/solsticestudioai/saas-growth-pack}
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}
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```
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